Core Insights - The mobile game "Whiteout Survival" and "Gossip Harbor" continue to dominate the revenue charts, maintaining strong performance [2] - "Kingshot" saw a 56% revenue increase in June, entering the top three [2][10] - "Genshin Impact" experienced a 55% revenue surge, moving up to the top six [2][20] - "Ningchao" achieved a record high daily revenue, with a 48% increase in June, returning to the top nine [2][26] - "Zero Zone" reached a historical high in overseas revenue, climbing 13 spots to the top ten [2][22] Revenue Performance - "Whiteout Survival" has surpassed $2.8 billion in global revenue, demonstrating its strong market presence [8] - "Kingshot" has accumulated over $135 million in revenue within four months of launch, indicating its rapid growth potential [10] - Century Huatong's revenue forecast for the first half of 2025 is approximately RMB 17 billion, reflecting an 83.27% year-on-year increase, primarily driven by the success of "Whiteout Survival" and "Kingshot" [12][14] Game Launches and Updates - "Wittle Defender," "Crystal of Atlan," and "Persona 5X" have shown promising performances in overseas markets, entering the revenue growth rankings [2][31][39] - "Gossip Harbor" maintained its lead in the merge genre, with an 11% revenue increase in June due to new content updates [16] - "Flambé: Merge & Cook" has exhibited significant growth, with revenue increasing by 62% in June [18] Market Trends - The two-dimensional game market is experiencing a surge, with companies like miHoYo and Kuro demonstrating strong performances [20][24] - Continuous content updates and new character introductions have helped maintain the popularity of established titles like "Genshin Impact" and "Zero Zone" [20][22] - The competitive landscape for mobile games is intensifying as more domestic companies expand into overseas markets [40]

Core Insights - The article highlights the performance of Chinese mobile games in overseas markets, with Sensor Tower reporting revenue and download rankings for June 2025, showcasing strong growth and competition among various titles [1][2]. Revenue Rankings - The top revenue-generating mobile game is "Whiteout Survival" by DianDian Interactive, with global cumulative revenue surpassing $2.8 billion [1]. - "Gossip Harbor: Merge & Story" by Lemon Microfun ranks second, with a month-over-month revenue increase of 11% [4]. - "Kingshot," a new 4X strategy game, has shown remarkable growth, with a 56% revenue increase in June, entering the top three in just four months since its launch [2][3]. Notable Performances - "Genshin Impact" by miHoYo achieved a 55% increase in overseas revenue, ranking sixth in the revenue chart [4]. - "Zero Zone" celebrated its first anniversary with a significant revenue surge of nearly 200%, moving up 13 positions to rank tenth [4]. - "Ningchao" by Kuro Games saw a 48% increase in overseas revenue, marking its second-highest level since launch and returning to the top ten at ninth place [5]. Growth Rankings - "Wittle Defender" by Haipi Games debuted at eighth in the growth rankings, combining tower defense, Roguelike, and card strategy elements [6]. - "Crystal of Atla" launched internationally, quickly climbing to the top of download charts in multiple regions, ranking ninth in growth and thirty-second in revenue [9]. - "Persona 5: The Phantom Night" also made a strong debut, topping download charts in Japan and the US, ranking tenth in growth [9]. Download Rankings - "Block Blast!" by Hungry Studio continues to lead the download rankings with nearly 530 million total downloads [10]. - "Moto Race Go" by XGAME STUDIO saw a 120% increase in downloads, moving up to second place [13]. - "Mini Games: Calm & Relax" experienced a 40% increase in downloads, rising to third place [13].

Core Insights - The global mobile game revenue rankings for June 2025 have been released, with Tencent's "Honor of Kings" leading the chart despite a month-over-month revenue decline [1][2]. Group 1: Top Revenue Generating Games - "Honor of Kings" by Tencent generated $143 million in June, maintaining its top position despite a $40 million drop from May's $184 million [2]. - "Whiteout Survival" and "LastWar" closely follow, with "Whiteout Survival" earning $128 million and "LastWar" at $127 million, showing a very narrow revenue gap [2]. - "Royal Match" ranked fourth with a revenue of $117 million, marking its first drop below $120 million since June 2024 [3]. Group 2: Notable Trends and Changes - "Monopoly Go" by Scopely has stabilized around $100 million for three consecutive months, while "Candy Crush Saga" saw its revenue fall below $100 million for the first time since February, now at $97 million [3]. - "PUBG Mobile" and "Peacekeeper Elite" also experienced revenue declines, with "Peacekeeper Elite" dropping from approximately $120 million in May to about $94 million in June [3]. - "Pokémon Go" saw a significant revenue increase to over $62 million due to community events, while "Pokémon TCG Pocket" faced a decline from approximately $81 million to $56 million [4]. Group 3: Rankings Beyond the Top 10 - "Genshin Impact" by miHoYo ranked 11th with $48.8 million, while "Gossip Harbor" reached $44.2 million, marking a new high [5][6]. - "Roblox" continued to struggle with a revenue drop to $39.2 million, while "Kingshot" surged to $37.3 million, climbing 13 positions [6][7]. - "Clash Royale" by Supercell achieved a revenue of approximately $36 million, marking its best performance since December 2021 [7].

Core Insights - The article discusses the decline of miHoYo's flagship game "Genshin Impact" and the company's overall performance in the mobile gaming market, highlighting a significant drop in player engagement and revenue [1][2][4]. Group 1: Company Performance - miHoYo ranked fourth in the global mobile game publisher revenue list for April 2025, with Tencent, DianDian Interactive, and NetEase taking the top three spots [1]. - The revenue from "Honkai: Star Rail" surged by 192%, contributing to a 51% increase in miHoYo's overall income [1]. - Since October 2024, miHoYo has not returned to the top three in the global revenue rankings for mobile game publishers, marking seven consecutive months outside the top tier [1]. Group 2: Player Sentiment - Many long-time players of "Genshin Impact" expressed disappointment with the game's recent updates, particularly the 5.0 "Natlan" version, which they found unengaging and frustrating due to the game's gacha mechanics [2][4][8]. - Players reported feeling "heartbroken" over the game's monetization strategies, with significant costs associated with obtaining desired characters [2][4]. Group 3: Market Trends - The overall revenue for the domestic two-dimensional game market in China declined by 7.44% year-on-year, indicating a challenging environment for miHoYo and similar companies [9]. - "Honkai: Star Rail" and "Zhongli" have not achieved the breakout success needed to significantly expand their player base beyond the niche audience of two-dimensional games [9][11]. Group 4: Future Prospects - The success of "Honkai: Star Rail" during its two-year anniversary suggests potential for revenue recovery, but the sustainability of this growth remains uncertain [13]. - To maintain growth, miHoYo must balance the needs of its core two-dimensional player base with attracting a broader audience, similar to the success of "Genshin Impact" [12][15]. - The overseas market is crucial for miHoYo's revenue, with 70% of "Genshin Impact's" mobile revenue coming from outside China, yet the company has not yet established a strong presence in this market with its newer titles [15].

Core Viewpoint - The emergence of the game "Mingchao" has created a significant shift in the competitive landscape of the ACG (Anime, Comic, and Game) gaming sector, positioning it as a formidable rival to miHoYo's flagship titles like "Genshin Impact" [1][4][13]. Group 1: Industry Dynamics - The competitive landscape has shifted from a stable three-player dominance (Tencent, NetEase, and miHoYo) to a more fluid situation, with "Mingchao" emerging as a serious contender [15][30]. - The gaming market is experiencing a decline, with the actual sales revenue of China's ACG mobile game market dropping to 29.348 billion yuan in 2024, a year-on-year decrease of 7.44% [27]. - The introduction of "Mingchao" has prompted miHoYo to abandon its complacency and re-engage with the market, leading to a renewed focus on content and player engagement [21][24]. Group 2: Company Performance - "Mingchao" initially struggled upon launch, with first-week revenue estimated at approximately 947 million yuan, significantly lower than "Genshin Impact," which earned between 3.5 billion to 4 billion yuan in its first week [9][10]. - Despite a rocky start, "Mingchao" has seen a resurgence in popularity, with its revenue recovering due to subsequent updates and improvements [10][16]. - miHoYo's revenue from its three main products is projected to decline by nearly 10 billion yuan in 2024 compared to 2023, indicating challenges in long-term product sustainability [14]. Group 3: Future Outlook - The competitive pressure from "Mingchao" is expected to stimulate innovation and investment in the ACG gaming sector, potentially leading to a more diverse range of successful titles [20][30]. - Both Tencent and NetEase are intensifying their efforts in the ACG space, with Tencent launching "Xinghen Gongming" and NetEase focusing on "Wuxianda," indicating a strategic shift towards this growing market segment [29][30]. - The industry may witness a new wave of competition, with "Mingchao" setting a precedent for future titles to challenge established players like miHoYo [30].

Core Insights - The performance of miHoYo's flagship games, particularly "Genshin Impact" and "Honkai: Star Rail," has declined compared to their peak periods, with revenue failing to surpass popular apps like Douyin [1][3] - Despite the decline, "Honkai: Star Rail" experienced a significant revenue increase of 192% in April, driven by anniversary events and player engagement strategies [4][6] - The overall market for mobile games, especially in the two-dimensional genre, is facing challenges, with a reported 7.44% decline in revenue year-on-year [15][18] Group 1 - "Honkai: Star Rail" celebrated its second anniversary with various player incentives, leading to a notable revenue boost [4][6] - The game's anniversary events successfully re-engaged dormant players, indicating a potential recovery in player interest [8][25] - "Genshin Impact" has shown signs of a rebound with new content updates, although it still faces challenges in retaining players [11][29] Group 2 - The two-dimensional gaming market is experiencing increased competition and a decline in player spending, particularly among younger demographics [15][20] - miHoYo's strategy appears to be shifting towards catering to core players, which may alienate casual gamers [20][29] - The company's strong emotional connection with players, stemming from its early successes, provides a buffer against market challenges [25][26] Group 3 - miHoYo's overseas performance remains strong, with "Genshin Impact" generating over $4 billion in the U.S. alone, indicating a solid international player base [26][27] - The company's commitment to its core two-dimensional identity may limit its ability to diversify and attract new players [27][29] - The narrative and gameplay design choices have received mixed feedback, with some players expressing frustration over lengthy storylines and lack of quality-of-life improvements [24][29]

Core Insights - Tencent, Point Interactive, NetEase, Mihayou, and Lemon Microfun continue to dominate the top five positions in the mobile game revenue rankings [3][4][5] - The competition in the lower rankings (Top 20-30) is intense, with several companies like Mattel163, Youku Shengshi, Thunder Network, and Competitive World returning to the Top 30 due to effective operational strategies [3][4] - The total revenue from Chinese mobile game publishers in the global Top 100 reached $2 billion, accounting for 38.4% of the total revenue of the Top 100 [3] Tencent - Tencent maintains a strong presence with nine titles in the Top 20, including the newly added "Delta Action" and "NBA All-Star" [4][5] - "Honor of Kings" saw a significant revenue increase due to a major update and various promotional activities, leading to a 71% global revenue growth [9][11] - "Delta Action" experienced a 115% revenue surge in April, reaching the 11th position in the revenue rankings [11][12] - "Naruto: Ninja" also achieved a revenue increase of 91% in April, breaking its daily revenue record since launch [18][20] Point Interactive - Point Interactive's main revenue driver remains "Whiteout Survival," which continues to perform well in multiple regions [22] - The new SLG game "Kingshot" launched in late February has shown promising growth, with a 209% revenue increase in April, contributing to a 5% overall revenue boost for the company [26][30] Mihayou - Mihayou's "Honkai: Star Rail" celebrated its second anniversary with a significant revenue increase of 51% in April, driven by new character releases and promotional events [32][34] - Other titles like "Genshin Impact" and "Honkai: Zero" also saw revenue growth due to updates and new character introductions [38][40] Yuxing Network - Yuxing Network's titles, including "Mahjong Soul," "Blue Archive," and "Arknights," performed exceptionally well in Japan, with revenue increases of 110%, 458%, and 69% respectively, leading to a 91% overall revenue growth [42][46] 4399 and Thunder Network - 4399's revenue increased by 24% due to new games like "Endless Journey: Scroll World" and "Raising Godkkaebi," which have gained popularity [48][50] - Thunder Network returned to the Top 30 rankings, attributed to the success of "Wandering Sword," which has shown strong performance since its launch [54][57]

Core Viewpoint - The recent updates of fishing gameplay in popular anime-style games like "Zhongqu Zero" and "Mingchao" have sparked discussions and comparisons among players, highlighting a trend in the gaming industry towards simplified mini-games as a means to engage users and provide rewards [2][4][9]. Group 1: Game Updates and Comparisons - Both "Zhongqu Zero" and "Mingchao" introduced fishing-themed activities within a day of each other, leading to player comparisons and discussions across both domestic and international platforms [2][6]. - Players have criticized the fishing mini-games for being unoriginal and lacking depth, with some expressing disappointment over the simplistic gameplay mechanics [7][30]. - The trend of integrating fishing mechanics into anime-style games reflects a broader industry shift towards casual gaming experiences, as seen in other titles like "Infinite Nuan Nuan" and "Dust White Zone" [9][11]. Group 2: Mini-Game Design and Player Experience - The fishing mini-games in "Zhongqu Zero" and "Mingchao" are designed to be easy and accessible, catering to players who prefer to complete tasks quickly for rewards rather than engaging in challenging gameplay [19][28]. - Both games utilize narrative elements and popular characters to enhance player engagement, but the mini-games themselves are often perceived as repetitive and lacking excitement [31][32]. - The simplification of mini-game mechanics is a response to player feedback, aiming to avoid frustration while still providing a sense of accomplishment through rewards [20][36]. Group 3: Industry Trends and Business Models - The prevalence of mini-games in anime-style games is linked to the industry's reliance on gacha mechanics, where players are incentivized to engage in repetitive tasks to earn resources for character upgrades [35][39]. - The design of mini-games serves as a tool for resource distribution, balancing the need for player engagement with the necessity of maintaining a sense of value in the rewards earned [36][37]. - The ongoing challenge for developers is to innovate within the constraints of the gacha model, as the current approach often leads to a cycle of uninteresting gameplay experiences [38][41].

Core Insights - The speech by Liu Wei, the founder of miHoYo, at Shanghai Jiao Tong University's AI-themed week highlighted various topics beyond AI, including career choices and company experiences [1][3] - Liu emphasized the importance of personal happiness and freedom in work, stating that money's greatest role is to allow one to avoid unwanted tasks [7][10] - He discussed the potential of AIGC (AI-Generated Content) in revolutionizing the gaming industry, suggesting it could enhance productivity by 100 times and allow for personalized gaming experiences for each player [7][8] Group 1: Company Insights - Liu mentioned that miHoYo's success is supported by traditional AI rather than distributed AI, indicating a focus on foundational technologies [7] - He expressed a desire for the company to innovate in AIGC, suggesting a need for a more agile structure to foster creativity and innovation [8] - Liu reflected on the company's past investments, indicating a shift from emotional investments to more strategic ones, emphasizing the importance of calculated decision-making in business [8][10] Group 2: Industry Trends - Liu noted that while AI is currently overvalued, it will be undervalued in the long term, suggesting a cyclical nature of technology valuation [7] - He highlighted the need for AI to understand emotions, aiming to develop AI that can engage with users on a more personal level, beyond just technical capabilities [8] - The discussion included the significance of alumni relationships in business opportunities, indicating that connections formed during education can play a crucial role in future ventures [11]

以下文章来源于定焦One ，作者定焦One团队 定焦One . 深度影响创新。 将投中网设为"星标⭐"，第一时间收获最新推送 各家的财报，也印证着这一趋势。 作者丨 刘毓航 编辑丨 魏佳 来源丨 定焦One 游戏厂商的"新品焦虑症"得到缓解。 就 在 厂商 们 苦于 二次元类游戏（以下简称"二游"） 吸引不动年轻人，就连品类头部《原神》和《崩铁》等都不可避免地迎来数据下滑之际 ，"叔系 手游"正在成为游戏行业的隐形金主。 这里的"叔系"，包含两重含义： 其一，指产品层面运营时间相对较长。像腾讯的《王者荣耀》《和平精英》，网易的《梦幻西游》都上线超过8年，且一直贡献着稳定的流水。 Sensor Tower发布的《2025移动游戏市场报告》显示，2024年，在大多数游戏类型中，老牌游戏的消费者支出占比超过80%。 其二，指玩家群体相对更成熟。这种成熟并不是完全指年龄更长，而是去圈层化且社交方式上相对更成熟。 当行业哀叹"年轻人玩不动了"，这些"叔系手游"的闷声发财，或许正是游戏行业逐渐醒悟的信号：不再一窝蜂模仿爆款，而是以长线运营为王。 "叔系手游" ，高歌猛进 这一轮在用户数量及流水方面创下好成绩的手游，可以被 ...