谣言：社保卡的 有效期没有时间限制、社保卡未到期不能换新卡 真相：社保卡是有有效期的。部分地区将有效期限印在社保卡背面。如果没标注也不用担心，通常 情况下，社保卡即将到期前，各地人社部门和社保卡服务银行会通过短信、公告等方式进行提示，网民 也可拨打12333人社服务热线或社保卡服务银行电话查询。此外，当社保卡出现卡面污损、残缺不能辨 认等情况，可以申请社保卡换领。补领、换领社保卡，可以通过社保卡"跨省通办"服务或者当地社保卡 管理服务机构网点、社保卡服务银行网点及线上服务平台办理。（来源："人力资源和社会保障部"微信 公众号） 误区：车厘子含 褪黑素能助眠？ 真相：近日，"车厘子含褪黑素助眠"这一话题登上热搜，网络上甚至流传着"每天吃13颗车厘子能 改善睡眠"的说法。 对此，陆军军医大学西南医院营养科专家表示，水果中检测出褪黑素，其实并不奇怪。作为一种新型植 物激素，褪黑素已在多种可食用植物和水果中被检测到，包括苹果、樱桃、香蕉、草莓、菠萝、葡萄、 卷心菜、西红柿等。不过，这些植物和水果中褪黑素的含量极少，而车厘子（欧洲甜樱桃）的褪黑素含 量相对较高，最高可达13.46ng/g，堪称水果中名副其实的褪黑素"富 ...

智通财经APP获悉，Sensor Tower商店情报平台最新数据显示，点点互动王牌力作 《Whiteout Survival》 12月下旬推出圣诞主题活动，多重联动玩法和海量福利层层解锁，强势点燃全球玩家消费热情，助力游 戏稳坐出海手游收入榜冠军宝座。Sensor Tower 最新数据显示，截至2025年12月《Whiteout Survival》 全球累计收入突破40亿美元，再创出海手游商业价值新高度。 柠檬微趣《Gossip Harbor》本月收入再度上涨7%，创历史新高，摘得出海手游收入榜亚军。12月双档 活动轮番上阵：圣诞主题"Once Upon a Snowglobe"碰撞新年狂欢"End-of-Year Errands"，以创新玩法与 丰厚奖励持续激活玩家热情，稳坐全球合成手游赛道头把交椅。 12月《使命召唤手游》以密集更新引爆海外市场：11日游戏开启六周年庆典，同步上线第11赛季"全球 行动"，引入备受期待的新模式"DMZ: 禁区"；12日重磅推出与《街头霸王6》(Street Fighter 6)的跨界联 动，并上线全新武器蓝图与战斗通行证。系列更新撬动玩家活跃度与付费意愿，助力游戏海外收入环 ...

柠檬微趣《Gossip Harbor》本月收入再度上涨7%，创历史新高，摘得出海手游收入榜亚军。12月双档 活动轮番上阵：圣诞主题"Once Upon a Snowglobe"碰撞新年狂欢"End-of-Year Errands"，以创新玩法与 丰厚奖励持续激活玩家热情，稳坐全球合成手游赛道头把交椅。 12月《使命召唤手游》以密集更新引爆海外市场：11日游戏开启六周年庆典，同步上线第11赛季"全球 行动"，引入备受期待的新模式"DMZ: 禁区"；12日重磅推出与《街头霸王6》(Street Fighter 6)的跨界联 动，并上线全新武器蓝图与战斗通行证。系列更新撬动玩家活跃度与付费意愿，助力游戏海外收入环比 提升36%，成功问鼎增长榜冠军，跻身收入榜第5名。 12月初，米哈游《原神》迎来全新"月之三"版本"空月之歌·间奏"，全新剧情、角色和活动的上线再次 掀起玩家热潮，当日即登顶日本iOS手游畅销榜。版本加持下本期海外收入劲增47%，排名飙升5位至收 入榜第9名，强势斩获增长榜亚军。 继11月全球公测引爆市场后，朝夕光年3D ARPG手游《境 界 刀鸣》(英文：BLEACH: Soul Resonance) ...

除了游戏领域外，谣言同样干扰着其他行业的正常经营活动。2025年3月，某互联网金融企业法务通报情况称，某日中午公司收到大量客户投诉，称在网上 看到一张由中国证券投资基金业协会发布的行政处罚公示图片，内容为该公司"因内幕交易受到中国证券监督管理委员会行政罚款9000余万元"，以及"相关 团队成员因违规操作，内幕交易被警告，吊销了从业资格证并处以相应罚款"。该谣言图片在网上传播，造成公司股价异常波动，用户和媒体集中问询。公 司也积极采取措施，并于当日下午通过媒体发布了相关辟谣信息。徐汇警方迅速锁定谣言图片境内首发人员陈某以及官方辟谣后仍继续传谣的杨某、李某等 4名违法人员。 某贴吧APP用户散布"绝区零"的谣言，声称"游戏被内部放弃""投资人撤资"等。 上海市公安局供图 公司"因内幕交易受到中国证券监督管理委员会行政罚款9000余万元"谣言图片 上海市公安局供图 编造"投资人撤资"不实信息、炮制金融企业被"巨额罚款"、抹黑地产项目质量问题引流牟利…… 1月5日，智通财经记者从上海市公安局获悉，2025年，上海徐汇警方在市公安局网安总队的指导下，细化落实各项安商惠企措施，持续加大对涉企网络违法 犯罪的打击整治力度， ...

临近年尾，已经到了年度总结满天飞的时间。12月上旬，游戏新知介绍了在2025年停运下架的2222款产品，而在这些产品之间，二次元游戏算得上是一个 不可忽视的品类。 提起「二次元」，在业内曾是当之无愧的风口，有不少厂商在这个领域拿到了不错的成绩，甚至一举凭此发家。但近几年来，这个品类的市场规模似乎触 达瓶颈，头部厂商增速放缓甚至下滑，大多数新入局的厂商结局都比较惨淡，伤筋动骨已算幸运，更有甚者直接倒闭。 游戏新知曾经介绍过2022-2024年的二游概况，这三年共有124款二游拿到版号，但41款游戏在去年就无了。而今年同样惨淡，从年初到年尾，几乎每个月 都会有产品宣告停运。 游戏新知通过Sensor Tower统计的数据拉出了一份名单（放在文末），国内拥有二次元Tag的产品共有717款。从整体趋势来看，二游市场的两极分化相当 严重。 一方面，头部产品吸金能力依然非常夸张，有1款产品仅iOS渠道营收就达到10亿量级，有14款游戏营收破亿；另一方面，大部分入局者并未拿到什么成 果——名单中共计有407款游戏（占比57%）有流水数据，换句话说，43%的产品在今年近12个月的时间里没有产生收入。 值得一提的是，有112款 ...

25年的二游市场，说得夸张点，用"尸横遍野"来形容可能都不为过。 据竞核不完全统计，2025年有超过20款以上的二游宣布停服或停更。他们有的是大厂出身，有的是中小厂商最后的绝唱，有的则是运营超过七年的产品， 游戏类型涵盖乙游，战棋，卡牌，MMORPG，箱庭等多个领域。 | 产品名 | 开发/发行 | 紫型 | 上线时间 | 停运/停更时间 | | --- | --- | --- | --- | --- | | 筑梦公馆 | 监港互动 | 乙女 | 2022.5.10 | 2025.1.3 | | 少女的王座 | 星辉娱乐 | 乙女 | 2021.4.22 | 2025.1.6 | | 机动都市阿尔法 | 网易游戏 | 机甲射击 | 2021.1.21 | 2025.1.13 | | 白夜极光 | 腾讯永航科技 | 策略卡牌RPG | 2023.6.13 | 2025.1.24 | | 失落四境 | 之幻网络 | 箱庭探索RPG | 2024.8.29 | 2025.2.10 | | 干年之旅 | 英澈游戏 | 策略卡牌RPG | 2023.8.10 | 2025.2.25 (已重新上线) | | 猫之宿约者 ...

Core Insights - The year 2025 marks a continued cooling in the two-dimensional (2D) gaming sector, with several notable games ceasing updates or operations, despite some having been initially promising [1] - The market is characterized by a mix of stagnation and opportunity, as established titles like "Genshin Impact" and "Honkai: Star Rail" continue to perform well, while new releases struggle to gain traction [1][11] - The industry is experiencing a shift towards a more cautious and conservative approach, with a focus on proven content and established IPs, as new titles face significant challenges in user acquisition and retention [10][12] Industry Trends - The number of new users in the 2D gaming sector is declining, with existing products dominating the market, making it difficult for new entries to break through without strong IP or content differentiation [6][12] - Investment in 2D projects is becoming more scrutinized, with tighter cash flow and recovery cycle expectations, leading to increased pressure on content quality and production costs [7][9] - The trend of low-cost, safe-to-play games is no longer viable, as the market demands higher quality and more innovative gameplay experiences [13][18] Market Dynamics - The absence of a "national-level" blockbuster in 2025 has left many older titles stable, as they rely on their established user bases and ongoing content updates [11][12] - Players are increasingly opting for well-established titles over new releases, reflecting a preference for reliability in a market filled with uncertainty [12] - The industry is witnessing a shift in focus from creative gameplay to minimizing risk and ensuring player retention, leading to a more formulaic approach to game development [10][11] Challenges Faced - The pressure on developers has intensified, with a need for community management and risk assessment becoming critical components of game development [4][10] - Recruitment challenges persist, as the industry faces a shortage of skilled professionals who can effectively contribute to 2D game development [4][5] - The overall sentiment in the industry reflects a sense of fatigue and caution, with many professionals feeling overwhelmed by the pressures of maintaining quality and meeting player expectations [4][10]

Core Insights - The 2025 Cultural IP Cloud Night - Honor Ceremony has concluded, highlighting the innovative achievements in the IP industry over the past year and pinpointing the core directions for high-quality development in the IP sector [2][36] - The event recognized 30 awarded IPs and 3 major annual IPs across ten core tracks, showcasing the diverse and professional development trends in the current IP industry [2][36] Awarded IPs - The three major annual IPs recognized for their benchmark significance and comprehensive strength are: 1. JOY Qihang Dunhuang, awarded to JD Books [5][39] 2. Shanxi Gaoping Iron Buddha Temple Twenty-Four Heavenly Statues MR Immersive Experience, awarded to Wansheng Huatai EcoPlants [6][39] 3. Dou Po Cang Qiong Season 4, awarded to Yuewen Group [6][39] Core Tracks and Awarded IPs - The ten core tracks cover major development directions in the IP industry, with significant innovative practices and achievements: - **Cultural Tourism Track**: 1. Qilu Cultural Tourism IP Image (Qiqi·Lulu), awarded to Luyu Workshop [10][41] 2. Sanxingdui Museum, awarded to Sanxingdui Museum [10][41] 3. Mo Yu (Mazu Cultural Creation), awarded to Baigu Wang Technology [10][41] - **E-sports Game Track**: 1. AG E-sports Club, awarded to Quanwanhui (Chengdu) Network Technology Co., Ltd. [12][45] 2. Absolute Zone Zero, awarded to Shanghai Mihayou Network Technology Co., Ltd. [12][45] 3. Arknights, awarded to Shanghai Eagle Horn Network Technology Co., Ltd. [12][45] - **International Communication Track**: 1. Yuewen IP Ceremony, awarded to Yuewen Group [14][47] 2. The Chinese Panda Series, awarded to Taiji Panda Industrial Co., Ltd. [14][47] 3. Bad Girl, awarded to Beijing Songyang Art Culture Development Co., Ltd. [14][47] - **Card and Trendy Toys Track**: 1. China Life Rui Beast Blind Box, awarded to Beijing Sina Finance Information Service Co., Ltd. [16][49] 2. City Heart City Art - Chinese Folk Art Collection Card, awarded to Beijing Shouban Wenying Technology Co., Ltd. [16][49] 3. Yeypee, awarded to Yuanqi Mate [16][49] - **Technology Innovation Track**: 1. AI Digital Cultural Relics Activation System, awarded to New Lingjing Technology Research (Hainan) Co., Ltd. [18][51] 2. "Copyright" Digital Asset Comprehensive Management Service Platform, awarded to Northern National Copyright Trading Center Co., Ltd. [18][51] 3. Military Cultural Creation, awarded to Beijing Military Industrial Hongtu Cultural Communication Co., Ltd. [18][51] - **Digital Cultural Creation Track**: 1. Longquan Celadon "Qin Song·Xuan Niao", awarded to Horgos Chainjiang Technology Co., Ltd. [20][53] 2. Silent Buddha, awarded to Jingdezhen National Ceramic Copyright Trading Center [20][53] 3. Star Shine Bashu - Sichuan Celebrity Series 3D Digital Cultural Creation, awarded to Sichuan Cultural Data Service Co., Ltd. [20][53] - **Cultural Heritage and Non-material Cultural Heritage Track**: 1. Xu Beihong, awarded to Xu Beihong Art Museum [22][56] 2. Moon City, awarded to Bai Dong Cultural Technology (Beijing) Co., Ltd. [22][56] 3. Dao Gui Yi Xian, awarded to Shanghai Xuan Ting Entertainment Information Technology Co., Ltd. [22][56] - **Music Performance Track**: 1. New Zhengxin | Art Narrative, awarded to Shanghai New Zhengxin Enterprise Management Co., Ltd. [24][58] 2. Walking Planetarium, awarded to Shanghai Planetarium (Shanghai Science and Technology Museum Branch) [24][58] 3. Oracle Bone Charm Digital Cultural Creation Smart Card, awarded to Shuhe Technology [24][58] - **Literature and Art Track**: 1. Cheers Music Festival, awarded to Shanghai Bilibili Technology Co., Ltd. [26][60] 2. Black Eyed Peas Shanghai Concert, awarded to Beijing Infinite Starry Sky Performing Arts Cultural Development Co., Ltd. [26][60] 3. Open Scenario Drama "Poet Immortal", awarded to Beijing Brilliant Gathering Star Cultural Group Co., Ltd. [26][60] - **Film and Animation Track**: 1. Hellboy, awarded to Black Horse Comics [28][62] 2. The Great Ming Dynasty's Night Watchman, awarded to New Li Media [28][62] 3. Bonny Rabbit, awarded to Shanghai Yingdie Film and Television Culture Co., Ltd. [28][62] Most Popular IP - The most popular IP recognized is Moon City, awarded to Bai Dong Cultural Technology (Beijing) Co., Ltd. [30][64] Industry Outlook - The awarded IP projects reflect the industry's innovative spirit and practical capabilities, emphasizing the importance of cultural heritage and innovation in driving the high-quality development of the IP industry [32][64] - The conclusion of the award ceremony serves as a summary of past achievements and a vision for future development, encouraging industry participants to focus on content innovation, technological empowerment, and cultural transmission to elevate the IP industry and contribute to cultural confidence [32][64]

Investment Rating - The report maintains a "Buy" rating for several companies, including Giant Network, Xindong Company, and Kyeing Network, among others [10]. Core Insights - The Chinese gaming industry is experiencing robust growth in overseas markets, with self-developed game revenues increasing by 5.6% year-on-year in Q1-Q3 2025, projected to rise from $11.6 billion in 2019 to $18.56 billion by 2024, reflecting a CAGR of 9.1% [1][20]. - The global gaming market is shifting from a traffic-driven model to one focused on structural innovation, marking the entry of Chinese gaming companies into a "high-quality growth era" [1][16]. - The report emphasizes the importance of policy support and technological empowerment in driving overseas growth, with the gaming sector becoming a core vehicle for cultural export [2][16]. Summary by Sections Industry Growth Dynamics - The overseas revenue of self-developed games from China is expected to grow significantly, with mobile games maintaining a dominant share of around 90% since 2021 [20][25]. - Emerging markets like Southeast Asia and the Middle East show strong user engagement and growth potential, while mature markets like Europe and North America are focusing on premium content and localized operations [1][29]. Competitive Landscape - The competitive landscape is characterized by large companies like Tencent and NetEase leveraging global strategies and stable revenue from evergreen products, while mid-sized firms like Didi Interactive and Lemon Microfun are successfully carving out niches through focused strategies [4][18]. - The report highlights the success of SLG (Simulation and Strategy Games) genres, which accounted for 43.3% of overseas revenue in the first half of 2025, alongside the emergence of innovative gameplay that combines different genres [3][17]. Investment Opportunities - Future opportunities in the overseas market are identified in regional expansion and the evolution of gameplay and genres, with a recommendation for companies like Giant Network and Xindong Company [6][10]. - The report suggests that the market is not saturated, as there remains potential for growth in both mature and emerging markets through premium content and localized strategies [5][19].

最近总能刷到一个话题，在米哈游上班月入42000元，这数字是真实存在的吗？ 说起米哈游，大家都知道起初的创始人是上海交大同一个宿舍的四个室友，刚成立三个月的时候，其中一个创始人被思科以年薪22万挖走了！ 并将13%的股票以1.3万元转给当时的舍友，如果他没走，那么现在他应该有200亿。 那员工的工资到底有多少呢，我们都很好奇 翻开米哈游2025年的招聘清单，一组数据令人震惊，技术类岗位平均月薪48463元，其中3D游戏开发工程师、Java前端开发工程师等核心岗位，月薪普遍 在4-5万元区间，年终奖更是多到让人兴奋大半年。 一位匿名员工在脉脉爆料：3D开发岗月薪3万，年终奖9万，虽然经常加班到凌晨，但看到工资条瞬间治愈。 正如一位工作三年的员工在论坛留言：公司有高薪神话，但那是给顶尖人才的。我们大多数普通员工，工资就是行业正常水平。 更夸张的是算法岗的薪资。 2024年校招季，一位985硕士应届生拿到NLP算法工程师offer，年薪直接飙到92.8万元（5.8万×16薪）。 这个数字不仅秒杀互联网大厂，甚至让金融行业精英都直呼牛逼。不过这种顶级offer属于稀缺资源，更多技术岗的薪资集中在30-50万年薪区间。 ...