Investment Rating - The report maintains a "Recommended" investment rating for the media industry, expecting the industry index to rise more than 5% over the next 3-6 months compared to the benchmark index [52]. Core Insights - The media sector experienced a slight increase of 0.16% last week, underperforming the CSI 300 index, which rose by 0.82%, resulting in a relative underperformance of 0.66% [9]. - The report emphasizes the need for both sharpness and allocation in the media sector, highlighting the potential for significant growth in AI and IP applications as catalysts for the industry [6]. - The gaming market remains strong, with notable performances from Tencent's products, while the film market is expected to see a boost from the upcoming release of several high-profile imported films [6][21]. Market Performance Review - The media sector's overall market capitalization is approximately 1,959.53 billion yuan, with 140 listed companies [3]. - The absolute performance of the media index over the past month is 3.1%, 28.2% over six months, and 72.0% over the past year [4]. - The gaming market continues to show resilience, with Tencent's titles dominating the iOS sales rankings [16]. Industry Highlights - The report notes that the film market has recovered approximately 76% of its total box office compared to 2019, with a total box office of 40.31 billion yuan and 1.06 billion viewers as of November 7, 2025 [21]. - Upcoming films such as "Demon Slayer: Infinity Castle" and "Now You See Me 3" are expected to drive box office growth in November and December [30]. - The AI sector is highlighted for its ongoing advancements, with the launch of the Kimi-k2 thinking model, which enhances AI capabilities in complex problem-solving [33]. Company Announcements - ST Huatuo announced its application to revoke risk warnings, indicating a positive shift in its operational status [37]. - Damai Entertainment expects a significant increase in net profit for the first half of 2025, projecting a net profit of no less than 500 million yuan, up from 337 million yuan in the same period last year [39]. - Fubo Group reported a record high revenue of over 800 million HKD for Q3 2025, marking a 27% year-on-year increase [41].

Core Insights - MiHoYo has launched a new recruitment campaign for 63 positions related to its upcoming UE5 realistic fantasy project, marking the first public appearance of this product since the announcement of five mysterious new games last September [1][3]. Group 1: Game Development and Features - The new project is characterized as a "fantasy epic world" with significant elements such as "large-scale boss battles," suggesting a gameplay style reminiscent of the "God of War" series [3]. - The game will incorporate AIGC technology, featuring "ecological AI simulation" and "full-terrain combat AI," indicating MiHoYo's advancements in integrating AI into gaming [5]. - The game world will include themes of ancient mysteries, evil beasts, and legendary heroes, emphasizing a strong "Western fantasy" flavor in its narrative [5][10]. Group 2: Recruitment and Talent Needs - The recruitment covers four main functional categories: planning, art, programming, and comprehensive roles, with a focus on "extremely high quality" and "super high sensitivity" in talent requirements [7]. - The job descriptions highlight the need for skills related to "character abilities," "impact feel," and "large-scale synchronized monster simulation," indicating a strong emphasis on action combat mechanics [10]. - This recruitment effort suggests that MiHoYo is accelerating its transition from a "2D-focused company" to a "comprehensive game developer," aiming to leverage advanced technologies like UE5 and AI for its next major release [10].

Core Insights - The core viewpoint of the article highlights the financial performance and challenges faced by Mihayou, particularly focusing on the wealth growth of its founder, Cai Haoyu, and the company's position in the gaming industry [1][2][3]. Company Performance and Wealth Growth - Cai Haoyu's wealth increased by 8 billion RMB, reaching 81 billion RMB, marking an 11% growth year-on-year [1][4]. - The growth is attributed to the stable performance of Mihayou's core games, especially the flagship title "Genshin Impact" and the new game "Honkai: Star Rail," which have been significant revenue drivers despite a decline from peak income levels [2]. - Mihayou has implemented aggressive cost-cutting measures since late 2024, including reducing marketing expenditures and optimizing cloud service costs, which have contributed to improved profit margins [2]. Challenges and Future Potential - Mihayou faces challenges due to a lack of new product releases, with "Genshin Impact" experiencing player attrition and the anticipated new title "Honkai: Star Rail" underperforming in the market [3]. - The gaming industry is witnessing intensified competition, particularly in the anime game sector, which poses additional pressure on Mihayou [3]. - Future potential lies in Mihayou's commitment to technological innovation and global expansion, with efforts to reduce development costs through AI and the introduction of new gameplay features [3]. - The company is in a transitional phase, with Cai Haoyu's wealth growth reflecting profitability, while the decline in ranking signals growth challenges that need to be addressed for future success [3].

Core Insights - The Russian gaming market is experiencing significant growth, attracting Chinese game developers due to the exit of Western companies and a favorable user demographic [1][3][8] Market Overview - The Russian gaming market is projected to reach a valuation of 187 billion rubles (approximately 16.4 billion RMB) in 2024, with a year-on-year growth of 6% [4] - Russia ranks third globally in terms of Steam platform player numbers, indicating a large player base and growth potential [4] - Mobile game downloads in Russia have surged, with 1.18 billion downloads on Android platforms in the first half of 2024, generating nearly $900 million in revenue [4] User Demographics - The user base in Russia is becoming younger, with 60% of users aged 18-44, who are increasingly willing to spend on mobile games [4] - Players in major cities exhibit Tier 1 consumption capabilities, while the overall market is still developing, suggesting room for growth in mid-to-high-end gaming products [4][5] Competitive Landscape - Over 60% of the top 10 revenue-generating applications in Russia are developed by Chinese companies, highlighting the competitive advantage of Chinese developers in this market [2][4] - Chinese developers have shown creativity and adaptability, allowing them to quickly establish a foothold in the Russian market [3][6] Challenges and Opportunities - Language localization and compliance with local regulations are significant barriers for Chinese developers entering the Russian market [6] - The changing global advertising ecosystem has created monetization challenges, necessitating careful selection of advertising platforms [6][7] - Successful Chinese developers are leveraging local operations and partnerships with platforms like Yandex Ads to enhance their market presence [6][7] Future Outlook - The current market conditions present a critical opportunity for Chinese developers to transition from merely exporting traffic to building brand recognition in Russia [8] - The ability to navigate localization, compliance, and long-term operational strategies will be crucial for success in the Russian gaming market [8]

Core Insights - Liu Wei, co-founder of miHoYo, ranks 126th on the 2025 Hurun Rich List with a net worth of 44.5 billion RMB, having increased his wealth by 4.5 billion RMB (11%) over the past year, despite a drop of 19 places in ranking [1][2] - miHoYo has established itself as a prominent player in the cultural and creative industry, particularly in the global gaming market, with its flagship game "Genshin Impact" leading the way [1][4] Financial Performance - miHoYo reported a revenue of 4.5 billion RMB in the first half of the year, with "Genshin Impact" and "Honkai: Star Rail" contributing to 70% of this revenue, and a 32% quarter-on-quarter growth driven by a new version of "Genshin Impact" released in June [2][5] - In 2022, miHoYo achieved remarkable financial results with a revenue of 27.34 billion RMB and a net profit of 16.145 billion RMB, showcasing its growth trajectory from a startup to a major industry player [4] Market Position and Strategy - "Genshin Impact" has been recognized for its cultural impact, being a digital window for over 170 countries to experience Chinese culture, and has been included in cultural research by several overseas museums [4] - Facing growth challenges as "Genshin Impact" approaches the end of its lifecycle, miHoYo is diversifying its portfolio by developing a new "city open-world" project based on Unreal Engine 5 and expanding into the female-oriented gaming market with "The Uncertain Event" [5]

Core Insights - The Chinese gaming industry continues to show strong performance in overseas markets, with both leading and mid-tier companies achieving new records [1] - The long-term challenge for all companies is to ensure sustainable operations for their overseas products in a highly competitive market [1] Summary of Key Points Evergreen Games - In Q3 2025, 25 games made it to the "Evergreen List," maintaining the same number as the first half of the year [1] - The top three games on this list are "Gossip Harbor," "PUBG MOBILE," and "Genshin Impact," with estimated overseas revenues of approximately $141 million (¥1.01 billion), $110 million (¥787 million), and $67.94 million (¥484 million) respectively [6][7] Potential Evergreen Games - A total of 15 games entered the "Potential Evergreen List," an increase of one from the previous half-year [10] - Notable entries include "Whiteout Survival," "Honkai: Star Rail," and "Top Heroes," with estimated revenues of approximately $279 million (¥1.99 billion), $133 million (¥949 million), and $89.5 million (¥638 million) respectively [11][12] Revenue Statistics - The total estimated overseas revenue for the 25 games on the Evergreen List in Q3 2025 is approximately $908 million (¥6.48 billion) [6] - Seven games achieved an average monthly revenue exceeding ¥100 million [6] Company Performance - Century Games has the highest representation on the Potential Evergreen List with three games, while companies like miHoYo, Tencent, and others have one or two games each [10] - Century Games' "Whiteout Survival" leads with an estimated revenue of approximately $279 million (¥1.99 billion) in Q3 2025 [11] Market Trends - The global gaming industry is undergoing a transformation, with companies shifting from a traffic-driven user acquisition model to a more integrated gameplay approach [13] - The focus is on deep localization in each region and leveraging AI for cost reduction and efficiency in various operational aspects [13]

Group 1: Fixed Income Market Insights - The overall upward trend in the equity market is expected to remain intact despite new developments in the US-China trade dispute, supported by three main factors: accelerated economic restructuring in China, enhanced capabilities to respond to complex environments, and continuous improvement in capital market institutional stability [2][3] - The convertible bond market has limited downside potential, and sharp declines may present buying opportunities, as the supply-demand dynamics are tight with insufficient new issuance and accelerated retirement of existing bonds [2][3] - Emphasis should be placed on individual bond selection and tactical trading due to the current high prices and valuations of convertible bonds, indicating limited systemic opportunities [2][3] Group 2: Structural Opportunities in Convertible Bonds - Focus on high-quality individual bonds with fully compressed conversion premiums, which may present value after valuation corrections [3] - Target convertible bonds from export chains that have been unfairly punished but have limited actual tariff impacts, especially those that have mitigated risks through overseas production [3] - Consider low-priced bonds with expectations of adjustments or terms that can act as stabilizers in a portfolio, particularly those with positive yield-to-maturity buying points during market corrections [3] Group 3: Oil Market Dynamics - Since September 22, oil prices have been in a downward adjustment, with Brent crude at $62.09 as of October 10, influenced by OPEC's shift from cautious production cuts to accelerated increases to regain market share [7] - The geopolitical risk premium in the oil market has narrowed due to a temporary easing of tensions in the Middle East, which has significantly impacted oil prices [8] - The re-ignition of trade tensions, with the US planning to impose additional tariffs on China, has led to a sharp decline in oil prices, indicating potential volatility in the short term [9] Group 4: Aviation and Shipping Industry Trends - The domestic aviation market has seen a surge in travel demand during the long holiday, with ticket prices rising, indicating a potential for profitability growth in Q3 2025 [13] - Oil shipping rates experienced a temporary drop during the holiday but rebounded sharply afterward, with expectations for continued demand growth in the oil shipping sector [14] - China's countermeasures against US tariffs are expected to mitigate the impact on Chinese shipping companies, suggesting a potential stabilization in the shipping market [15] Group 5: Media and Entertainment Sector Performance - The gaming market continues to show strong performance, with Tencent and other major players maintaining top positions in mobile game revenues [20][21] - The film market during the National Day holiday showed a decline in box office performance, with total revenue down 13% year-on-year, indicating challenges in the film sector [22]

Core Insights - In September, 32 Chinese mobile game publishers entered the global top 100 revenue list, generating a total of $1.95 billion, accounting for 36.1% of the total revenue of the global top 100 publishers [1][2] Group 1: Company Performance - NetEase secured the 3rd position in the global revenue ranking, driven by the strong performance of multiple mobile games, including "Dream of Jianghu Mobile Light Enjoyment Server," which saw a 46% month-over-month revenue increase in September [1] - The sci-fi shooting game "Destiny: Stars" launched at the end of August achieved a remarkable 300% month-over-month revenue growth in September, ranking 1st in the U.S. mobile revenue growth list and 2nd in the Chinese overseas mobile revenue growth list [1] - miHoYo's revenue increased by 33% in September, elevating it to the 5th position in the global revenue ranking, largely due to significant updates for "Genshin Impact" and "Honkai: Star Rail" [2] - "Genshin Impact" saw a 94% year-over-year revenue increase in September following the launch of its new 6.0 version, which included new game maps and characters [2] - Tencent's "Honor of Kings" and three other mobile games dominated the top four positions in the Chinese App Store revenue list for September, showcasing the strong market appeal of leading Chinese mobile games [2] Group 2: Industry Trends - The overall revenue share and the number of Chinese mobile game publishers in the global market remained high in September, indicating robust performance [2] - Leading companies are enhancing their core competitiveness through product updates, gameplay innovations, and expansion into overseas markets, contributing to the sustainable development of the Chinese mobile gaming industry [2]

Core Insights - In September, 32 Chinese mobile game publishers entered the global top 100 revenue list, generating a total of $1.95 billion, accounting for 36.1% of the total revenue of the global top 100 publishers [1][2] Group 1: Company Performance - NetEase secured the 3rd position in the global revenue ranking, with significant contributions from multiple mobile games, particularly "Dream of Jianghu Mobile Light Enjoyment Server," which saw a 46% month-over-month revenue increase in September [1] - Another notable title from NetEase, "Destiny: Stars," experienced a threefold revenue increase in September, ranking 1st in the U.S. mobile revenue growth list and 2nd in the Chinese overseas mobile revenue growth list [1] - miHoYo achieved a 33% month-over-month revenue growth in September, elevating it to the 5th position in the global revenue ranking, driven by major updates for "Genshin Impact" and "Honkai: Star Rail" [2] - "Genshin Impact" launched its new 6.0 version on September 10, leading to a 94% year-over-year revenue increase and securing the top position in the Chinese overseas mobile revenue growth list [2] - Tencent's "Honor of Kings" and three other mobile games dominated the top four positions in the Chinese App Store revenue list for September, showcasing the strong market appeal of leading Chinese mobile games [2] Group 2: Industry Trends - The overall performance of Chinese mobile game publishers in the global market remains robust, with high revenue share and a significant number of entries in the top rankings [2] - Leading companies are enhancing their core competitiveness through product updates, gameplay innovations, and expansion into overseas markets, contributing to the sustainable development of the Chinese mobile gaming industry [2]

Core Insights - The article highlights the significant presence of Chinese anime games at TGS 2025, indicating a potential boom in the industry for 2026 with major titles like "Infinite," "Eternal Ring," and "Blue Star: Journey" set to launch [1][16] - The closure of the GiGO 1 building, previously a prominent advertising space for miHoYo, marks a shift in the landscape of the Akihabara area, contrasting sharply with the past dominance of "Genshin Impact" [1][29] - Despite the visible decline of miHoYo's advertising presence, its products remain popular in local stores, suggesting a change in strategy rather than a complete withdrawal from the market [6][11] Industry Dynamics - The surrounding business of merchandise, or "Gaozi economy," is increasingly seen as a marketing tool rather than a primary revenue source for game developers, with companies focusing more on enhancing user engagement [9][31] - MiHoYo's recent strategy reflects a shift towards cost-effective marketing, as evidenced by its absence from TGS this year, contrasting with its previous aggressive promotional tactics [11][15] - The rise of new Chinese titles at TGS indicates a growing recognition among Japanese players of these products, suggesting a shift in market dynamics and consumer preferences [13][16] Market Trends - The article notes a distinct difference in the types of games showcased at TGS compared to those in Akihabara, with a focus on new Chinese titles that are actively engaging players through innovative marketing strategies [16][22] - The upcoming release of several high-profile Chinese games is expected to revitalize the Akihabara area, which has seen a decline in its anime culture prominence [29][36] - The competitive landscape for 2024 is anticipated to be intense, with over ten major titles expected to launch, challenging the current market structure and consumer engagement strategies [38][39]