此外，腾讯旗下《王者荣耀》等四款手游凭借稳定的用户基础与持续的内容运营，在9月中国App Store 手游收入榜单中表现突出，成功包揽榜单前四名，进一步彰显了中国头部手游产品在国内市场的强大号 召力。 整体来看，9月中国手游厂商在全球市场的收入占比与榜单入围数量均保持较高水平，头部企业通过产 品更新、玩法创新与海外市场拓展，不断提升核心竞争力，为中国手游产业的持续健康发展注入强劲动 力。 10月9日消息，据Sensor Tower商店情报平台最新发布的《2025年9月中国手游发行商全球收入排行榜》 显示，9月共有32家中国手游厂商成功跻身全球手游发行商收入榜TOP100，合计创收19.5亿美元，在同 期全球TOP100手游发行商总收入中占比达36.1%。 从具体企业表现来看，网易凭借多款手游的强势发力，稳固占据本期全球发行商收入榜第3名。其中，8 月末上线的《梦幻西游手游轻享服》通过创新优化玩法门槛、强化社交回流机制与科学调整消费节奏， 有效激活老玩家回归热情与新玩家付费潜力，9月收入较8月环比增长46%，成为拉动网易收入的重要力 量。另一款8月末推出的科幻射击新游《天命：群星》表现尤为亮眼，9月收入环比大幅 ...

来源：环球网 此外，腾讯旗下《王者荣耀》等四款手游凭借稳定的用户基础与持续的内容运营，在9月中国App Store 手游收入榜单中表现突出，成功包揽榜单前四名，进一步彰显了中国头部手游产品在国内市场的强大号 召力。 整体来看，9月中国手游厂商在全球市场的收入占比与榜单入围数量均保持较高水平，头部企业通过产 品更新、玩法创新与海外市场拓展，不断提升核心竞争力，为中国手游产业的持续健康发展注入强劲动 力。（纯钧） 从具体企业表现来看，网易凭借多款手游的强势发力，稳固占据本期全球发行商收入榜第3名。其中，8 月末上线的《梦幻西游手游轻享服》通过创新优化玩法门槛、强化社交回流机制与科学调整消费节奏， 有效激活老玩家回归热情与新玩家付费潜力，9月收入较8月环比增长46%，成为拉动网易收入的重要力 量。另一款8月末推出的科幻射击新游《天命：群星》表现尤为亮眼，9月收入环比大幅增长3倍，不仅 斩获本月美国手游收入增长榜冠军，还成功跻身中国出海手游收入增长榜第2名，成为网易本季度最具 市场爆发力的新作之一。 米哈游则借助旗下核心产品的版本更新实现业绩跃升。9月，米哈游《原神》《崩坏：星穹铁道》等作 品先后推出重磅更新内容，带 ...

Core Insights - The article highlights the significant presence of Chinese anime games at TGS 2025, indicating a potential boom in the industry for 2026 with major titles like "Infinite," "Eternal Ring," and "Blue Star: Journey" set to launch [1][16] - The closure of the GiGO 1 building, previously a prominent advertising space for miHoYo, marks a shift in the landscape of the Akihabara area, contrasting sharply with the past dominance of "Genshin Impact" [1][29] - Despite the visible decline of miHoYo's advertising presence, its products remain popular in local stores, suggesting a change in strategy rather than a complete withdrawal from the market [6][11] Industry Dynamics - The surrounding business of merchandise, or "Gaozi economy," is increasingly seen as a marketing tool rather than a primary revenue source for game developers, with companies focusing more on enhancing user engagement [9][31] - MiHoYo's recent strategy reflects a shift towards cost-effective marketing, as evidenced by its absence from TGS this year, contrasting with its previous aggressive promotional tactics [11][15] - The rise of new Chinese titles at TGS indicates a growing recognition among Japanese players of these products, suggesting a shift in market dynamics and consumer preferences [13][16] Market Trends - The article notes a distinct difference in the types of games showcased at TGS compared to those in Akihabara, with a focus on new Chinese titles that are actively engaging players through innovative marketing strategies [16][22] - The upcoming release of several high-profile Chinese games is expected to revitalize the Akihabara area, which has seen a decline in its anime culture prominence [29][36] - The competitive landscape for 2024 is anticipated to be intense, with over ten major titles expected to launch, challenging the current market structure and consumer engagement strategies [38][39]

Core Insights - The article discusses the release of the "2025 August China Game Overseas Evergreen List" and the "2025 August China Game Overseas Potential Evergreen List," which categorize Chinese mobile games based on their overseas revenue performance [1][5]. Group 1: Evergreen List - A total of 25 games made it to the "Evergreen List," maintaining the same number as the previous month, with notable titles including "Gossip Harbor," "PUBG MOBILE," and "Age of Origins" [1][5]. - The cumulative estimated overseas revenue for these 25 games in August reached approximately $313 million, equivalent to about 2.23 billion yuan, with 9 games exceeding 100 million yuan in revenue [5]. - "Gossip Harbor" continued to hold the top position with an estimated revenue of $46.65 million (approximately 333 million yuan) in August [5]. Group 2: Potential Evergreen List - The "Potential Evergreen List" saw an increase to 15 games, up by 2 from the previous month, indicating a growing number of games showing potential for long-term success [1][9]. - Century Games had the most entries with 3 games, while Tencent and miHoYo each had 2 games listed [9]. - "Whiteout Survival" from Century Games led the potential list with an estimated revenue of $107.21 million (approximately 765 million yuan) in August [9][11]. Group 3: Game Performance and Updates - "PUBG MOBILE" introduced new gameplay features and updates in August, contributing to its strong revenue performance [6]. - "Age of Origins" also saw significant updates, enhancing its gameplay and user engagement [6]. - Other notable games like "Puzzles & Survival," "Genshin Impact," and "Mobile Legends: Bang Bang" reported revenues exceeding $15 million in August, showcasing their continued popularity [7][8]. Group 4: Industry Trends and Strategies - The article highlights the importance of user retention and cultural integration for the long-term success of Chinese games in overseas markets [12]. - Strategies include localized content development, community building, and leveraging AI for improved user experience [12].

Core Viewpoint - The article highlights that while leading companies in the mini-game sector continue to generate significant revenue, the opportunities for smaller developers to benefit from overseas expansion are diminishing [2][17]. Group 1: Company Performance - Century Huatong reported a revenue of 17.2 billion yuan for the first half of 2025, representing a year-on-year growth of 85.5%, with a net profit of 2.656 billion yuan, up 129.33% [3][20]. - The overseas gaming business contributed over 50% of the revenue, with "Whiteout Survival" leading the Chinese mobile game revenue rankings [3][10]. Group 2: Market Dynamics - The mini-game market is experiencing increased competition, with many developers attempting to replicate the success of "Whiteout Survival" and "Kingshot" [19][21]. - The rising costs of user acquisition are squeezing the survival space for many smaller game developers, as larger companies can afford higher advertising expenses [21][22]. Group 3: Challenges in Overseas Expansion - The article discusses the challenges faced by developers when attempting to launch mini-games overseas, including cultural and language barriers, as well as inadequate payment systems [9][19]. - The phenomenon of "skin-swapping" games, where existing popular games are rebranded for overseas markets, is becoming more common, complicating the path for original games to succeed [23]. Group 4: User Behavior and Game Design - Users are increasingly seeking lightweight games that can fit into fragmented time slots, which has driven the popularity of mini-games both domestically and internationally [18]. - "Whiteout Survival" employs a strategy of "bait and switch" in its advertising, attracting users with misleading content but managing to retain them through engaging gameplay [12][16].

Core Insights - The gaming industry saw significant revenue generation during the summer season, with 25 mobile games earning over $100 million and 220 games surpassing $10 million in revenue [1][18] - Notably, the game "Roblox" achieved a remarkable DAU of approximately 200 million and broke the Steam record for concurrent users, reaching 47.4 million [1][4] - The success of mid-tier games like "Screwdom" and "Disney Solitaire" also contributed to substantial earnings, with "Screwdom" generating $40 million [1][10] Revenue Performance - The top-performing mobile games during the summer included "Last War: Survival," "MONOPOLY GO!," and "Royal Match," with revenues exceeding $400 million, $416 million, and $41 million respectively [2][18] - "Roblox" and "Pokémon GO" also performed well, with revenues of over $200 million and a 81% increase in revenue for "Pokémon GO" [2][4] Market Trends - The gaming market is increasingly competitive, with a notable shift towards content marketing and user engagement strategies rather than traditional user acquisition methods [11][16] - Games like "Lands of Jail" successfully penetrated the European and American markets through innovative marketing strategies, focusing on unique content rather than typical promotional tactics [4][10] User Engagement Strategies - Successful games leveraged social media platforms like TikTok for user acquisition, with viral trends significantly boosting visibility and downloads [5][15] - Community engagement and social media presence have become crucial for retaining players, as seen with "Clash Royale," which has a substantial following on platforms like TikTok [15][16] Future Outlook - The upcoming holiday seasons, including Halloween and Black Friday, are expected to be critical for revenue generation, with companies advised to analyze past performance to optimize future strategies [17]

Core Viewpoint - MiHoYo has taken significant legal action against game content leaks, reflecting its challenges in maintaining growth despite the success of its flagship games, Genshin Impact and Honkai: Star Rail [1][8]. Group 1: Legal Actions and Industry Impact - MiHoYo's "Special Action Against Game Leaks" has resulted in criminal measures against leakers and court orders to cease infringement activities [1][3]. - The leaked content includes unreleased game characters and software testing packages, with over 260 leakers held accountable [3][5]. - Industry experts warn that leaks can lead to competitors mimicking content, potentially damaging MiHoYo's reputation as an original creator [5][6]. Group 2: Financial Performance and Challenges - Genshin Impact has been a major revenue source, contributing over 70% of MiHoYo's income since its launch in 2020 [3][8]. - MiHoYo has faced declining rankings among mobile game publishers, often falling out of the top three in revenue [8][11]. - The player base for Genshin Impact is showing signs of fatigue, with some long-term players considering quitting due to repetitive gameplay and high costs associated with character acquisition [11][12]. Group 3: New Game Releases and Market Reception - MiHoYo's new title, Honkai: Star Rail, has become the second-largest revenue contributor since its release in 2023 [3][8]. - The new IP, Zenless Zone Zero, has underperformed, generating only one-third of Honkai: Star Rail's first-month revenue and dropping out of the iOS top 100 within 41 days [12]. - MiHoYo is attempting to diversify its game offerings, as seen with the upcoming release of Honkai: Star Rail's new game, Honkai: Inheritance Spirits, to compete in various genres [12][13].

Core Viewpoint - MiHoYo's recent "rights protection storm" reflects its growth bottleneck after rapid development, despite still relying on "Genshin Impact" and "Honkai: Star Rail" for revenue [3][12]. Group 1: Leak Management and Impact - MiHoYo has taken criminal measures against leakers of unreleased content from "Genshin Impact" and "Honkai: Star Rail," with over 260 leakers held accountable [4][6]. - Leaked content can lead to competitors mimicking features, potentially damaging MiHoYo's reputation as an original creator [6][7]. - The leaks disrupt the marketing strategy, causing user traffic to shift to unofficial channels, increasing revenue-sharing costs [7][9]. Group 2: Revenue and Market Position - MiHoYo has faced challenges in maintaining its position among the top mobile game publishers in China, frequently dropping out of the top three in revenue rankings [3][9]. - "Genshin Impact" has been a significant revenue source, contributing over 70% of MiHoYo's income since its launch in 2020, but is now facing player fatigue as it enters its fifth year [4][10]. - "Honkai: Star Rail," launched in 2023, has become the second major revenue pillar, but its performance has not met expectations [12]. Group 3: Player Engagement and Retention - Players are expressing dissatisfaction with the game's monetization mechanics, particularly the high costs associated with obtaining rare characters [11]. - The rapid consumption of game content by players outpaces MiHoYo's update schedule, leading to a decline in player engagement [10][11]. - New IP "Zhongli" has underperformed, with its first-month revenue only one-third of "Honkai: Star Rail," indicating challenges in replicating past successes [12]. Group 4: Internal Management and Future Strategies - The leaks highlight potential weaknesses in MiHoYo's internal confidentiality management and the need for better training and restrictions on employees and partners [7][8]. - MiHoYo is exploring new game genres, as seen with the upcoming "Honkai: Inheritance Spirits," to diversify its offerings and compete with other major players like Tencent [12].

Core Viewpoint - The ongoing legal dispute between miHoYo and Tencent has seen new developments, particularly regarding the protection of user privacy and the enforcement of intellectual property rights in the gaming industry [1][3]. Group 1: Legal Proceedings - Tencent announced that it cannot provide user data requested by miHoYo without a formal judicial process due to privacy laws [1]. - A new civil lawsuit has been filed by miHoYo against Tencent, with the case set to be heard on September 5 in Shenzhen [3][6]. Group 2: Intellectual Property Protection - miHoYo has reported significant progress in its "anti-leakage" initiative, resulting in criminal measures against individuals leaking unpublished game content from titles like "Genshin Impact" and "Honkai: Star Rail" [6]. - The company has identified and taken action against over 260 leakers to date, emphasizing its commitment to protecting its intellectual property [8].

Core Viewpoint - The company MiHoYo has taken legal action against individuals leaking unpublished content related to its games "Genshin Impact" and "Honkai: Star Rail," with over 260 leakers held accountable so far [1] Legal Actions - MiHoYo's legal department announced that criminal coercive measures have been implemented against the leakers of unpublished game content [1] - Several individuals involved in the "unpacking" of game content have been subjected to court injunctions, mandating them to cease infringing activities immediately [1] Accountability Measures - The company has cumulatively pursued accountability for more than 260 leakers to protect its intellectual property [1]