Core Insights - The mobile gaming market is experiencing intense competition as the summer season begins, with both established titles and new releases vying for player attention [1] - Tencent's "Delta Action" continues to dominate the download charts, while "Supernatural Action Group" and "Honor of Kings" follow closely [1][11] - New entries in the download rankings include "Douluo Continent: Hunting Soul World," "Paper Marriage 8: Thousand Trees," and "Star Marks Resonance," with the former achieving significant success upon its release [1][3] Download Rankings - "Delta Action" remains at the top of the download charts, followed by "Supernatural Action Group" and "Honor of Kings" [1] - Eight new games entered the download rankings in July, with "Douluo Continent: Hunting Soul World" making a notable impact, reaching the 7th position [1][3] - The game had over 10 million pre-registrations before its launch, showcasing strong IP appeal [1][3] Game Features and Marketing - "Douluo Continent: Hunting Soul World" is the first 3D MMORPG in the Douluo IP series, focusing on a "big world + MMO" gameplay style [3] - The game features seamless exploration, soul beast hunting, and strategic combat, enhancing player immersion [3] - International superstar Jackie Chan was announced as the game's spokesperson, contributing to a unique marketing strategy that includes deep collaboration and social media engagement [3][5] Revenue Rankings - "Honor of Kings" and "Peace Elite" maintain their positions as the top two revenue-generating games, with "Delta Action" entering the top three [14] - "Delta Action" has seen a remarkable revenue increase of over 160% month-on-month, attributed to new content updates and effective operational strategies [14][15] - The game introduced new maps and features in July, including a collaboration with the popular game "Arknights," which significantly boosted player engagement [15] New Entries in Revenue Rankings - Six new games entered the revenue rankings in July, including "Honkai: Star Rail" and "Supernatural Action Group" [17] - "Honkai: Star Rail" achieved a strong debut at position 12, driven by a new version release and a collaboration with "Fate/stay night" [17][19] - The game's innovative character designs and high-quality content updates have successfully attracted player interest and spending [19] Game Categories and Developer Performance - Action and adventure games dominate the download rankings, with 6 entries each, followed by 4 role-playing games [11] - Tencent leads the rankings with 11 entries, while NetEase has 4 [11] - "Star Marks Resonance," a new MMORPG based on the "Blue Protocol" IP, has also made a strong showing in the download rankings, reflecting its unique gameplay and marketing strategies [11][13]