Core Viewpoint - The company is implementing advanced anti-counterfeiting technology and traceability features to protect its brand reputation and consumer rights in response to the increasing threat of counterfeit products [1][2][3]. Group 1: Anti-Counterfeiting Measures - The new anti-counterfeiting labels have been applied to products such as Moutai Prince Wine and Moutai Welcoming Wine, with plans for gradual expansion to other Moutai products [2][3]. - The upgraded labels feature a unique variable texture security line, a metallic effect area with animated deformation, and randomly distributed red and blue fibers that exhibit distinct colors under UV light [2][3]. Group 2: Traceability Features - A new QR code traceability function has been introduced, allowing consumers to verify product authenticity easily through the "i Moutai" app [3]. - The traceability process involves scanning the QR code on the product label to access product information, enhancing consumer trust and confidence [3]. Group 3: Brand Protection Efforts - The company emphasizes its commitment to brand integrity and consumer protection by investing in anti-counterfeiting research and intellectual property protection [3]. - Following a recent incident where counterfeit products were mistakenly identified as genuine, the company acknowledged weaknesses in its product authentication process and is taking steps to improve its management systems [4][5].