Core Viewpoint - The launch of "Da Zhen·Zhen Jiu" by Zhen Jiu Li Du Group incorporates innovative anti-counterfeiting technology, creating a comprehensive and traceable anti-counterfeiting system [1] Group 1: Product Launch - "Da Zhen·Zhen Jiu" was officially launched during a live broadcast event [1] - The product features a six-dimensional anti-counterfeiting technology [1] Group 2: Anti-Counterfeiting Technology - The anti-counterfeiting system includes six key components: iron cap QR code, glass bottle production code, back label ID, wine label chip NFC, wine box production code, and outer box production code [1] - This system establishes a full-link, traceable anti-counterfeiting loop, making counterfeiting significantly difficult [1]

Core Viewpoint - The recent controversy surrounding counterfeit "五星茅台" (Five-Star Moutai) highlights the ongoing issues of authenticity and consumer protection in the liquor market, prompting calls for improved anti-counterfeiting measures from the company and industry [1][3]. Company Summary - Guizhou Moutai Co., Ltd. has responded to allegations of counterfeit products being sold online, clarifying that genuine "五星茅台" should not display the term "五星" on its label, and that the company has never produced raw or bulk liquor [3]. - The company reported a revenue of 89.39 billion yuan for the first half of 2025, representing a year-on-year growth of 9.10%, and a net profit of 45.40 billion yuan, up 8.89% from the previous year [4]. Industry Summary - The liquor industry is currently experiencing a period of adjustment, facing challenges such as declining sales volume and prices, inventory pressure, and a shift in consumer demographics towards younger buyers [4]. - There has been a notable increase in overseas revenue for Guizhou Moutai, which reached 2.89 billion yuan, marking a significant year-on-year growth of 31.29%, outpacing domestic business growth [4].

Group 1 - Argentina's currency denomination has increased 100 times in the past 8 years, reaching 10,000 pesos, with new bills printed by a Chinese printing factory [1][2][11] - The economic situation in Argentina has been deteriorating since the Falklands War, with severe inflation rates, reaching 211.4% in 2023 and a monthly inflation rate of 25.5% in December [5][2] - The Argentine government has resorted to issuing high-denomination bills to cope with the economic crisis, leading to the need for 10,000 peso notes [7][9] Group 2 - More than half of the countries globally cannot independently produce banknotes with advanced anti-counterfeiting technology, which is a significant reason for Argentina's reliance on China for printing [4][15] - China's printing technology has gained international recognition, with countries like Nepal and Cuba also outsourcing their currency production to China [13][17] - The efficiency and scale of China's printing capabilities are unmatched, making it a preferred partner for many countries in need of currency production [13][17]

Core Viewpoint - The company is implementing advanced anti-counterfeiting technology and traceability features to protect its brand reputation and consumer rights in response to the increasing threat of counterfeit products [1][2][3]. Group 1: Anti-Counterfeiting Measures - The new anti-counterfeiting labels have been applied to products such as Moutai Prince Wine and Moutai Welcoming Wine, with plans for gradual expansion to other Moutai products [2][3]. - The upgraded labels feature a unique variable texture security line, a metallic effect area with animated deformation, and randomly distributed red and blue fibers that exhibit distinct colors under UV light [2][3]. Group 2: Traceability Features - A new QR code traceability function has been introduced, allowing consumers to verify product authenticity easily through the "i Moutai" app [3]. - The traceability process involves scanning the QR code on the product label to access product information, enhancing consumer trust and confidence [3]. Group 3: Brand Protection Efforts - The company emphasizes its commitment to brand integrity and consumer protection by investing in anti-counterfeiting research and intellectual property protection [3]. - Following a recent incident where counterfeit products were mistakenly identified as genuine, the company acknowledged weaknesses in its product authentication process and is taking steps to improve its management systems [4][5].