潮流文化与航天科技跨界融合
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MOLLY成首个往返太空潮玩IP,泡泡玛特爆火后有何不同
Nan Fang Du Shi Bao· 2026-02-06 06:21
据了解,北京时间2026年1月12日16时,中科宇航力鸿一号遥一飞行器于酒泉卫星发射中心成功发射。 箭体上印有泡泡玛特品牌标识、SPACE MOLLY联名公仔形象以及任务徽章,以潮流艺术为航天探索任 务增添独特风采。舱内,SPACE MOLLY身着泡泡玛特与中科宇航为此行特别设计的蓝色航天服,奔赴 星空之旅。 南都N视频记者关注到,随着以LABUBU爆火为代表的情绪消费兴起,成立超过15年的泡泡玛特去年以 来也迎来了更多的曝光度和新机会。此次SPACE MOLLY联名潮玩公仔随力鸿一号完成亚轨道太空往 返,便是一次新的尝试,也成为了潮流文化与航天科技跨界融合的经典案例。 2月5日,中科宇航力鸿一号返回式载荷舱正式抵达泡泡玛特城市乐园,MOLLY艺术家KENNY WONG (王信明)打开舱门,接顺利完成航天任务的SPACE MOLLY回家,这也标志着MOLLY成为首个完成 太空往返的潮玩IP。 商业航天是我国战略性新兴产业。据公开报道,2025年中国航天全年发射次数达到92次,创历史新高, 其中多型商业火箭密集发射,为中国航天事业注入了强劲动能。中科宇航是国内唯一由国家级科研机构 孵化的混合所有制商业航天企业, ...
探索“航天+” MOLLY成首个往返太空潮玩IP
Bei Jing Shang Bao· 2026-02-05 16:18
Core Viewpoint - The successful return of the SPACE MOLLY toy from space marks a significant milestone for the brand, establishing it as the first trendy toy IP to complete a round trip to space, showcasing the intersection of cultural creativity and aerospace technology [1][5]. Group 1: Event Highlights - On February 5, the return capsule of the Zhongke Aerospace Lihong-1 successfully arrived at the Pop Mart City Park, where the SPACE MOLLY toy was retrieved by artist Kenny Wong [1]. - The Lihong-1 spacecraft was launched on January 12 from the Jiuquan Satellite Launch Center, featuring branding from Pop Mart and the SPACE MOLLY collaboration [5]. Group 2: Cultural and Industry Impact - The chief designer of Lihong-1 emphasized the importance of cultural integration in the aerospace industry, highlighting the SPACE MOLLY toy as a classic example of the fusion between trendy culture and aerospace technology [5]. - Future plans for the Pop Mart City Park include creating diverse IP experiences centered around MOLLY, which has evolved into various forms since its inception in 2006 [5][6].