Core Insights - Letsvan's brand, 奇梦岛, showcased its original IPs such as WAKUKU and SIINONO at the 2025 China International Service Trade Fair, emphasizing cultural and technological integration [1][3] - The brand's innovative approach includes a focus on global expansion through localized operations and collaborations with various sectors [3][4] Group 1: Brand and Product Highlights - 奇梦岛 created an immersive experience area themed around "奇梦岛," featuring core IPs and their integration with culture, sports, tourism, and technology [3] - The WAKUKU brand collaborated with the China Open Tennis Tournament, generating significant interest among attendees [3] - The "又梨" series was selected for the "Beijing Gifts" recommendation list due to its blend of traditional aesthetics and modern trends [3] Group 2: Global Expansion Strategies - The company employs four strategies for globalizing its潮玩 IP: entering overseas markets with IP products and pop-up events, leveraging data for user demand capture, minimizing trial and error costs through small-scale testing, and innovating the "潮玩+" model through cross-industry collaborations [3] - The new IP "SIINONO" achieved remarkable sales, with over 1.5 million yuan in revenue within three days and over 10,000 units sold in the first 10 minutes [4] - Letsvan has expanded into Southeast Asia and North America, with its first overseas pop-up event held in Bangkok, Thailand [4]