北京商报讯(记者赵述评)9月12日，在2025年中国国际服务贸易交易会上，潮玩品牌Letsvan奇梦岛在9号馆朝阳区文旅展区、11号馆北京礼物展区及新闻中心 媒体互动区设置了展区与互动，原创IP WAKUKU、SIINONO、又梨等集中亮相。 量子之歌(奇梦岛)公共事务总经理沈昊在2025电子商务大会跨境电商专场上表示，文化出海的本质是技术、内容与生态的协同创新。量子之歌(奇梦岛)通过 四条路径推动潮玩IP全球化：一是以IP产品和线下快闪活动切入海外市场，如结合泰国、印尼文化元素推出的"象墩墩"和"花花"系列潮玩；二是依托数据驱 动和敏捷运营能力，精准捕捉全球用户需求，实现私域会员与跨境销售的高效管理；三是通过小规模测款、线上限时发售和线下快闪店降低试错成本，实现 产品迭代优化；四是推动"潮玩+"模式创新，与轻奢女装、快消品及体育赛事等进行跨界联名，打破潮玩物理边界，拓展IP价值空间。 今年以来，奇梦岛推出多个现象级IP。以新IP"SIINONO"为例，产品上线3天销售额突破150万元，首发10分钟内销量即超过1万盒。在海外布局方面， Letsvan奇梦岛已进入东南亚和北美市场，开展本地化运营。今年6月初，品 ...

Group 1 - The core viewpoint of the article emphasizes that潮玩 (trendy toys) serve not only as collectibles but also as carriers of emotional value and cultural innovation, with Letsvan奇梦岛 aiming to create impactful experiences and showcase Chinese cultural creativity to a broader audience through the China International Fair for Trade in Services (CIFTIS) [1][2][4] - Letsvan奇梦岛 has successfully launched several phenomenon-level IPs this year, including "又梨," "WAKUKU," and "SIINONO," demonstrating strong capabilities in IP incubation and commercialization [1][2] - The "SIINONO" product achieved sales of 1.5 million yuan within three days of its launch, with over 10,000 boxes sold in the first 10 minutes, setting a new sales record for trendy toy categories [2] Group 2 - Letsvan奇梦岛 has entered Southeast Asia and North America markets, conducting localized operations and successfully holding its first overseas pop-up event in Bangkok, Thailand, in June, marking a significant step in its global strategy [2] - The participation in CIFTIS allowed Letsvan奇梦岛 to showcase its innovative achievements in original trendy toys and reflect the vibrant development of China's cultural and creative industry, providing new opportunities for the trendy toy sector to enhance cultural confidence and expand into global markets [2][4]

Core Viewpoint - The article emphasizes the concept of "meaning reconstruction" in the context of the AI scene revolution, highlighting the importance of specific scenarios in shaping business and consumer experiences [3][18]. Group 1: Scene Creation and Evolution - The past decade has been marked by "scene creation," where well-designed scenarios drive the evolution of new business entities, as seen in collaborations with companies like Luckin Coffee and Tencent [10][13]. - The evolution of brands like Sanwing Bird illustrates the shift from product-centric to solution-oriented approaches, focusing on personalized home scene customization [13][17]. - Red Star Macalline's transformation into an "AI home life destination" showcases the integration of home appliances, furniture, and decoration into a cohesive shopping experience [15][17]. Group 2: Instant Emergence and Meaning Reconstruction - The concept of "instant emergence" suggests that technological advancements must be carefully designed within specific scenarios to avoid losing sight of their significance [19][21]. - The article discusses the potential of AI to transition from "intelligence" to "super intelligence," with implications for economic growth and the redefinition of resources [23][25]. - The need for a philosophical lifestyle cycle is highlighted, where the reconstruction of meaning is essential in navigating the complexities of the AI era [25][28]. Group 3: NOW - Connection in the Present - The "NOW" concept emphasizes the importance of real-time connections facilitated by AI, transforming how individuals interact with information and each other [29][30]. - Platforms like Xiaohongshu exemplify the redefinition of connection through user-generated content, creating a space for real-time engagement and shared experiences [33][35]. - The article notes that the ultimate goal of business is to turn individual problems into collective solutions, as demonstrated by Xiaohongshu's focus on immediate user needs [35][36]. Group 4: FLOW - Smooth Human-Machine Interaction - The "FLOW" concept refers to the evolution of human-machine interaction, where AI becomes a seamless part of daily life, enhancing user experiences [51][52]. - The emergence of "intelligent agents" signifies a shift in how technology interacts with users, moving from mere tools to integral parts of personal and professional environments [54][56]. - Companies like Lenovo are leading the way in creating cohesive ecosystems of AI devices that enhance user interaction and experience [56][58]. Group 5: HERE - Narrative Beyond the Scene - The "HERE" concept emphasizes the importance of local narratives and experiences in creating meaningful connections between brands and consumers [79][80]. - Brands like Anta are innovating their retail spaces to become community hubs, blending art and local culture to enhance customer engagement [83][84]. - The article highlights the need for physical spaces to evolve alongside digital experiences, ensuring that they remain relevant and engaging for consumers [87][88].