Group 1 - Liu Qiangdong's recent live cooking event aimed to promote JD's "Qixian Xiaochu" brand, attracting over a million viewers [1][3][4] - The "Qixian Xiaochu" platform is positioned as a collaborative quality dining production platform, with JD managing the production, sales, and management [6][8] - JD plans to invest 10 billion yuan to recruit partners for "Qixian Xiaochu," offering a guaranteed minimum share of 1 million yuan for accepted recipes [6][10] Group 2 - "Qixian Xiaochu" focuses on "freshly cooked + transparent kitchen" to address consumer concerns about pre-prepared meals and food safety [8][12] - JD aims to open 10,000 "Qixian Xiaochu" locations nationwide within three years, marking Liu Qiangdong's return to the restaurant industry [10][12] - The cooking process utilizes robots, which can significantly reduce labor costs and improve efficiency, allowing for consistent quality in food preparation [12][14][20] Group 3 - The introduction of cooking robots allows for personalized adjustments in meals, catering to consumer preferences while maintaining speed and efficiency [18][20] - JD's existing supply chain and logistics capabilities provide a competitive advantage in sourcing fresh ingredients for "Qixian Xiaochu" [22][23] - The pricing strategy for "Qixian Xiaochu" aims to offer affordable meals, with dishes priced between 10 to 20 yuan, appealing to cost-conscious consumers [24][26] Group 4 - The restaurant industry is undergoing a technological transformation, with a shift towards centralized kitchens and automation to enhance efficiency and reduce costs [29][35] - The rise of pre-prepared meals has faced challenges in China due to consumer preferences for freshly cooked food, leading to a conflict between industry practices and consumer expectations [36][37] - The emergence of cooking robots represents a new approach in the industry, combining efficiency with transparency to attract consumers [39][41]