Core Viewpoint - The article discusses the downfall of the internet celebrity Lan Zhanfei, who faced a complete ban across all platforms due to his controversial statements about his income, highlighting the tightening regulations against flaunting wealth in the influencer economy [4][20]. Group 1: Incident Overview - On September 25, 2023, Lan Zhanfei's account was restricted across all platforms, causing a stir among his 30 million followers [4][6]. - His controversial claim of earning a nine-figure income went viral on September 22, leading to public backlash and scrutiny [6][7]. - Despite his attempts to clarify the statement, the situation escalated, resulting in a significant negative response from the public [8][9]. Group 2: Career Background - Lan Zhanfei transitioned from a professional esports career to become a prominent streamer, gaining fame during the peak of the game "PUBG" in 2018 [9][12]. - After the decline of gaming live streaming, he shifted his focus to travel content, documenting his experiences around the world starting in 2023 [12][18]. - His content style evolved to showcase his travels and lifestyle, which resonated with audiences, leading to substantial engagement and revenue opportunities [12][18]. Group 3: Regulatory Environment - The article emphasizes that Lan Zhanfei is not the first influencer to face consequences for flaunting wealth, as platforms like Douyin have previously cracked down on similar behaviors [20][21]. - The tightening of regulations reflects a broader trend where influencers are being held accountable for their statements and actions, especially those that may promote a culture of excessive consumption [23][24]. - The case serves as a warning to content creators about the risks of crossing ethical boundaries, regardless of their follower count [24][27].