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全网被禁!“年入九位数”的蓝战非天塌了
首席商业评论· 2025-10-01 04:02
以下文章来源于电商参考 ,作者陈泽 电商参考 . 电商经理人的决策参考,聚焦卖家与卖货 导语:蓝战非或许是头部网红里问题较小的一个,澄清问题后应该还是能回归。 扬言年入九位数都是小看他的蓝战非,为自己的口无遮拦付出了代价。 01 蓝战非,惨遭"团灭" 就在昨天(9月25日),千万级网红蓝战非的账号被全面限制关注,消息传出,评论区一片哗然。 一个全网累计粉丝超3000万的头部博主,一个在抖音、小红书、微博、快手、B站全面开花的现象级内容创 作者,突然全平台被禁,这并不多见。 图源:蓝战非 不过,倘若我们把时间线拉回几天前,一切就都有了答案。 还记得在9月22日,"蓝战非自曝年入九位数"的相关词条突然冲上热搜,引发大量热议。 彼时,网友翻出了他的直播切片,画面中的蓝战非坦言: 图源:蓝战非直播 "你们是真的不知道抖音顶流有多赚钱,你说我是全身心商业化,纯割韭菜不出去玩,往'死'里赚,那我一 年天文数字,九位数都小看我了。" 他一度直言,自己以前做游戏直播的时候赚了很多钱,"我花不了几个钱,我又不结婚,我又没小孩,我又 没家庭,我就出来玩" 短短几句话,一串热搜。 很快,蓝战非就在微博发文,对"年入九位数争议"进行 ...
千亿香氛市场的增长密码:疗愈、场景化、男性市场崛起
FBeauty未来迹· 2025-08-21 11:56
Core Insights - The fragrance market is experiencing significant growth, with high-end perfumes increasing by 21% in sales, although they only hold a 6% market share [4][10]. - The overall fragrance market saw a sales peak in May at 21.52 billion CNY, followed by a decline in June, raising questions about whether this growth is sustainable or merely a result of price wars [4][12]. - The market is characterized by a trend towards low-priced products driving volume, while high-end products focus on profit margins, with a projected increase in demand for scenario-based products by 2025 [4][10]. Market Trends - The fragrance category saw a year-on-year sales increase of 13.79% in the first half of 2025, despite a month-on-month decline [6]. - The price distribution indicates that low-priced items (0-32 CNY) dominate the market at 70.54%, but there was a 6.5 percentage point drop in April [11]. - Seasonal promotions significantly impact sales, with strong performance noted during the Spring Festival and major promotional periods, particularly in May [12]. Consumer Demographics - The primary consumer demographic is women aged 21-35, who represent 62.4% of the market, showing a strong preference for home and workplace fragrance products [15]. - There is potential for growth in the male market, which currently has a lower engagement, suggesting a need for gender-neutral fragrance options [15]. - Other target demographics include mothers and the elderly, with specific product recommendations for each group [15]. Product Development Recommendations - For home use, products like non-flame reed diffusers and multi-space fragrance solutions are recommended, focusing on relaxation and comfort [20]. - In the automotive and office settings, portable fragrance options that cater to male consumers' needs are suggested [22]. - Seasonal and gift-oriented products, such as zodiac-themed gift boxes, are proposed to enhance the gifting experience [24]. Pricing Strategy - A tiered pricing strategy is recommended, with low-priced products targeting students and young professionals, mid-range products appealing to middle-class families, and high-end products designed for affluent consumers [18]. - Emphasis on natural ingredients and functional benefits is crucial for mid-range products to attract consumers [18]. Innovation Opportunities - Cross-category innovations, such as combining fragrance with beauty products, are identified as potential growth areas [25]. - Regional strategies should be tailored, with artistic collaborations in first-tier cities and affordable fragrance bundles in lower-tier markets [26]. - Technological advancements, such as smart fragrance dispensers and sustainable packaging, align with consumer preferences for eco-friendly products [27].
没有得宝纸巾,我都不敢开车
半佛仙人· 2025-07-08 08:31
Core Viewpoint - The article presents a unique perspective on using a specific brand of tissue, 得宝 (Dabao), as a car air freshener, emphasizing its safety, versatility, and cost-effectiveness compared to traditional air fresheners [12][18][47]. Group 1 - The use of 得宝 tissue as a car air freshener is highlighted for its pleasant cedar scent and the convenience of application [6][8]. - The author discusses the safety aspect, noting that traditional air fresheners made of glass or hard materials can pose a risk during accidents, while tissue can act as a cushion [24][30]. - The article emphasizes the ability to easily change scents with 得宝 tissue, allowing for a variety of fragrances without the hassle of traditional air fresheners [35][42]. Group 2 - The cost-effectiveness of using 得宝 tissue is discussed, as it serves dual purposes: as a tissue and an air freshener, making it a zero-cost solution for those who already need tissues [47][51]. - The author reflects on the enjoyment of changing scents frequently, which enhances the driving experience and personalizes the car environment [39][40]. - The narrative concludes with a recommendation for others to adopt this practice, suggesting that it reflects good taste and enhances the driving atmosphere [57].