——张远航，于浙江丽水800里瓯江畔 一、流量来了，接住泼天富贵 "有人在做流量配套，有人在建设一个大家庭。" 国内外社区是完全不一样的。 从印尼巴厘岛，到泰国清迈、越南岘港、马来西亚槟城、尼泊尔博卡拉和墨西哥，这些社区往往开在大家天然就愿意前往的地方。 对于国际数字游民社区，哪怕距离第一波中国数字游民出海已经几年了，小伙伴们回来后都没有带回来那些国外社区的名字。 哪怕你是一个"老游民"，在社区八卦传递如此迅速的情况下，都很少知道几个国外社区的品牌，一只手都数不出来。 大家带回来的，其实是一个个地名。 大家奔赴而去的，其实是那片土地，而非社区本身。 @巴厘岛乌布，数字游民海岛上冲浪和瑜伽 如果这些国际数字游民社区都开在一个陌生城市的陌生小镇上 你还愿意去吗？ 住在国内数字游民社区的小伙伴们，经常有人想去巴厘岛，但普遍不知道去巴厘岛的哪家数字游民社区。 国内不一样。 在国内，安吉、丽水、黄山都是数字游民的新晋聚集地，但凡有数字游民说想去这里，他其实想去的是DNA、DN余村，是52赫兹、Cohere，是DN黄山、 NCC黄山，而不是在那里找个房子住也行。 随便找个房子住当然不太行，因为大家想住的是社区。 @越南岘 ...

Core Viewpoint - The article discusses the differences between two retail models in China: Sam's Club and Pang Donglai, highlighting how social structures and urban environments influence their business strategies and customer relationships [2][11]. Group 1: Business Models - Pang Donglai offers a long-term companionship service that is more traditional and localized, suitable for China's familiar social structure [2][12]. - Sam's Club operates on a membership sales model to enhance customer loyalty and a direct sales model to reduce costs by collaborating directly with manufacturers [5][6]. - In 2023, Sam's Club generated 80 billion in revenue from 48 stores in China, averaging 1.67 billion per store, which is ten times the revenue of Hema stores [4]. Group 2: Social Structure Impact - The article emphasizes that the social structure is a core differentiator between the two retail models, with Sam's Club thriving in urban areas characterized by a "stranger society" and Pang Donglai succeeding in smaller cities with a "familiar society" [8][11]. - Sam's Club's business logic is based on standardized offerings that provide consumers with stable expectations, while Pang Donglai's success is rooted in community recognition and social relationships [11][12]. - The article notes that the population structure and social dynamics in smaller cities have stabilized, making them more conducive to the business model of Pang Donglai [11].