Core Viewpoint - The property service industry is undergoing significant transformation driven by policy support and societal needs, with a focus on value creation rather than mere expansion [1][3]. Policy and Market Trends - The industry is encouraged to align quality with pricing, moving away from discounting strategies, and facing higher compliance demands regarding labor costs [3]. - Short-term fluctuations are expected, but the industry is anticipated to stabilize in the long run, returning to fundamental operational principles [3]. - The average growth rate of the property industry is projected to slow down further in the first half of the year, with state-owned and central enterprises maintaining double-digit growth, while private enterprises show stagnation or reduction in management scale [3][4]. Strategic Shifts - Property companies are increasingly focusing on core cities, reducing their operational footprint from 100 to 50 or even 30 cities, indicating a shift towards independent and market-oriented development [4]. - The trend of divesting underperforming projects, including those developed by parent companies, signals a move towards true independence in the industry [4]. - Future growth pressures for property companies will largely depend on their market capabilities, bidding abilities for third-party contracts, and the proportion of non-residential services [3].