"十四五"中国物业管理行业市场总结 （一）发展环境：融入国家战略，强化市场规范，回归服务本源 1. 行业定位校准：明确"质量提升"核心主线，参与城市治理和民生保障 2025年是"十四五"的收官之年，也是"十五五"的谋篇之年。站在承前启后的关键节点，我们需系统复盘过去五年的发展成果， 精准把握国家"十五五"战略方向与行业脉络，聚焦核心，明确路径，为打赢"十五五"转型升级攻坚战奠定坚实基础。 经历"十四五"前期的多元探索和高速发展，行业逐步转向注重服务品质、理性务实的发展阶段。"十四五"期间，行业从"其他服 务业"被调整为"鼓励类-商业服务业"，产业地位提升，标志着国家层面对物业管理行业认知的深化和战略定位的精准化。步 入"十五五"，行业将明确"质量提升"发展主线，同时成为城市治理和民生保障的参与者，兼顾经济属性和社会属性。 图："十四五"以来物业管理行业定位变化 "十四五"期间，物业企业持续探索多元服务，由"物业服务保障者"逐步向"生活服务提供商"转变。2020年10月，《中共中央关于 制定国民经济和社会发展第十四个五年规划和二〇三五年远景目标的建议》提到：推动生活性服务业向高品质和多样化升级， 加快发展健康、 ...

Core Viewpoint - The property service industry is undergoing significant transformation driven by policy support and societal needs, with a focus on value creation rather than mere expansion [1][3]. Policy and Market Trends - The industry is encouraged to align quality with pricing, moving away from discounting strategies, and facing higher compliance demands regarding labor costs [3]. - Short-term fluctuations are expected, but the industry is anticipated to stabilize in the long run, returning to fundamental operational principles [3]. - The average growth rate of the property industry is projected to slow down further in the first half of the year, with state-owned and central enterprises maintaining double-digit growth, while private enterprises show stagnation or reduction in management scale [3][4]. Strategic Shifts - Property companies are increasingly focusing on core cities, reducing their operational footprint from 100 to 50 or even 30 cities, indicating a shift towards independent and market-oriented development [4]. - The trend of divesting underperforming projects, including those developed by parent companies, signals a move towards true independence in the industry [4]. - Future growth pressures for property companies will largely depend on their market capabilities, bidding abilities for third-party contracts, and the proportion of non-residential services [3].