"十四五"中国物业管理行业市场总结 （一）发展环境：融入国家战略，强化市场规范，回归服务本源 1. 行业定位校准：明确"质量提升"核心主线，参与城市治理和民生保障 2025年是"十四五"的收官之年，也是"十五五"的谋篇之年。站在承前启后的关键节点，我们需系统复盘过去五年的发展成果， 精准把握国家"十五五"战略方向与行业脉络，聚焦核心，明确路径，为打赢"十五五"转型升级攻坚战奠定坚实基础。 经历"十四五"前期的多元探索和高速发展，行业逐步转向注重服务品质、理性务实的发展阶段。"十四五"期间，行业从"其他服 务业"被调整为"鼓励类-商业服务业"，产业地位提升，标志着国家层面对物业管理行业认知的深化和战略定位的精准化。步 入"十五五"，行业将明确"质量提升"发展主线，同时成为城市治理和民生保障的参与者，兼顾经济属性和社会属性。 图："十四五"以来物业管理行业定位变化 "十四五"期间，物业企业持续探索多元服务，由"物业服务保障者"逐步向"生活服务提供商"转变。2020年10月，《中共中央关于 制定国民经济和社会发展第十四个五年规划和二〇三五年远景目标的建议》提到：推动生活性服务业向高品质和多样化升级， 加快发展健康、 ...

Core Viewpoint - China Guoxin Service Holdings Limited has submitted its listing application to the Hong Kong Stock Exchange, with Fosun International Capital as its sole sponsor. The company ranks among the top 40 in the Greater Bay Area property management and agency services market, holding a market share of 0.08% as of 2024 [1][3]. Company Overview - Established in 2006, Guoxin Service is a comprehensive property management and agency service provider in Guangdong and Hunan provinces, recognized for its influential brand and excellent reputation [3]. - The company has received multiple accolades, including being listed among China's top 100 property service enterprises and recognized for its brand value and growth potential by various authoritative institutions [3]. Strategic Focus - Guoxin Service aims to provide high-quality property management services, catering to both residential and non-residential properties, including shops, hotels, schools, and public facilities [3]. - The company is strategically focused on the Greater Bay Area and Central China, regions known for their economic potential and ongoing urban development, which are expected to drive demand for quality property management services [3][4]. Financial Performance - The company's revenue increased from approximately 88.13 million RMB in the year ending December 31, 2022, to about 115.36 million RMB in 2023, representing a growth of approximately 30.9%. It is projected to further increase by about 69.9% to approximately 196 million RMB in 2024 [5]. - For the six months ending June 30, 2024, revenue is expected to rise by 8.6% to approximately 89.14 million RMB compared to the same period in 2025 [5]. Market Position and Growth Opportunities - Guoxin Service believes it is well-positioned to seize growth opportunities in the industry due to increasing market recognition and strong support from its controlling shareholder [4].

Core Viewpoint - The property management industry in China possesses unique attributes such as public service, consumption, and asset management, benefiting government, residents, and owners, leading to a win-win situation for all parties involved [1] Group 1: Industry Performance - In H1 2025, the overall revenue of the property management sector increased by 4.8% year-on-year, showing a slowdown compared to the previous year [2] - The net profit attributable to shareholders for the property management sector grew by 1.1% year-on-year, a significant decrease from the previous year's growth of 12.9% [2] - The performance of property management companies is increasingly polarized, with first-tier companies showing a revenue growth of 7.1% while second-tier companies only grew by 0.6% [2] Group 2: Financial Metrics - The overall gross margin for the property management sector in H1 2025 was 19.3%, a decrease of 1.0 percentage points year-on-year [3] - The net profit margin for the sector was 7.1%, reflecting a slight increase of 0.3 percentage points year-on-year [3] - The average accounts receivable balance reached 4.4 billion yuan, with a year-on-year increase of 0.3%, while the average impairment of accounts receivable rose by 24% [3] Group 3: Revenue Composition - In H1 2025, the revenue from property management services accounted for 75%, while non-owner value-added services and owner value-added services contributed 9% each [4] - The average area under management for 13 mainstream property management companies increased by 5% year-on-year, while the contract area decreased by 0.3% [4] - The average contract-to-managed area ratio for these companies was 1.27 times, slightly down from the end of 2024 [4] Group 4: Financial Ratios - The overall return on equity (ROE) for the property management sector was 4.6%, a decrease of 0.5 percentage points year-on-year [5] - The asset-liability ratio for the sector stood at 43.7%, down by 3.7 percentage points year-on-year [5] - The asset turnover ratio for the sector was 0.36 times, reflecting a decline of 0.02 times year-on-year [5]

Core Viewpoint - Poly Property's (06049) net profit for the first half of the year increased by 5.3% year-on-year, aligning with market expectations [1] - Total revenue rose by 6.6% year-on-year, indicating strong growth in third-party expansion [1] Financial Performance - The company's third-party expansion showed robust growth, while non-owner value-added service revenue decreased by 16.1% year-on-year [1] - Community value-added services also experienced a decline of 3.7% [1] Investment Rating - The firm maintains a "Buy" rating for Poly Property, with a target price increase of 2%, from HKD 54.03 to HKD 54.91 [1] - Despite the positive outlook, the company has chosen not to declare an interim dividend, which did not meet some investors' expectations [1] Dividend Policy - The company plans to increase its dividend payout ratio by 10 percentage points to 50% for the fiscal year 2024, but this remains relatively low compared to peers [1]

Core Viewpoint - The property management sector is regaining investor interest in the current bull market, characterized by both defensive and growth attributes, with a year-to-date increase of 23%, closely aligning with the Hang Seng Index's 25% rise. However, internal differentiation within the industry remains, necessitating careful identification of unique value propositions among various property companies [1][4]. Group 1: Industry Overview - The property management sector has unique appeal for investors, particularly in uncertain external environments, due to its high dividends and stable cash flow, providing a safety net with low risk and anti-cyclical characteristics [4]. - Despite facing challenges in recent years due to the real estate market's downturn, the core value of property management stocks remains unchanged, characterized by a "three excellence" model: excellent light-asset operation, excellent cash flow, and excellent long-term growth potential [4][5]. - The current rapid development phase of the property management industry is driven by urbanization and the increasing demand for high-quality living, with business boundaries expanding beyond traditional residential markets to include commercial, public, and industrial properties [5][6]. Group 2: Company Performance - Shimao Services reported a revenue of 3.62 billion yuan and a core net profit of 282 million yuan for the first half of 2025, indicating a significant discrepancy between market expectations and the company's actual performance [3]. - The company has demonstrated strong independent growth capabilities, with 72% of its managed area and 78% of its contracted area coming from third-party sources, reducing reliance on its parent company [8][18]. - The company achieved a remarkable 54.6% year-on-year increase in new annual contract value from third-party bidding, with a 126.6% increase in newly contracted building area [11]. Group 3: Strategic Developments - Shimao Services is actively expanding into non-residential sectors, with over 80% of newly contracted building area in the first half of 2025 coming from non-residential properties, highlighting its strategic value in diversifying its business [14][19]. - The company is focusing on systematic service upgrades across various sectors, aiming for a comprehensive renewal that enhances market competitiveness and injects vitality into urban living [16]. - The company's strategic investments in high-potential urban areas, such as Hangzhou, have led to increased market share and competitive positioning [15][20]. Group 4: Market Misconceptions - The market has overly pessimistic views regarding the risks associated with Shimao Services' ties to real estate companies, underestimating its independent development capabilities [18]. - There is a lack of recognition of the strategic value of Shimao Services' expansion into non-residential sectors, which has become a significant growth driver, contributing 36.22% to total revenue [19]. - The market has not fully appreciated the benefits of Shimao Services' urban deep cultivation strategy, which has created scale effects and cost advantages, nor its ongoing digital transformation efforts that enhance operational efficiency [20][22].