Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors, highlighting optimism for the "Good House" policy and the revaluation of commercial real estate [3][33]. Core Insights - The real estate market is experiencing significant pressure, with new home sales in 34 key cities dropping by 45% week-on-week and 47% year-on-year in November [3][4]. - The report emphasizes the importance of localized policies, such as credit rating links to pre-sale fund supervision in Fuzhou and tax subsidies in Suzhou, which aim to stimulate market activity [27][30]. - The report identifies potential investment opportunities in commercial real estate and property management, particularly in light of ongoing monetary easing in China [3][33]. Industry Data Summary New Home Sales - New home sales in 34 key cities totaled 158.6 million square meters, a week-on-week decrease of 45.4% and a year-on-year decrease of 46.5% [4][5]. - Sales in first and second-tier cities saw a week-on-week decline of 46.1%, while third and fourth-tier cities experienced a 34.4% drop [4][5]. Second-Hand Home Sales - Second-hand home sales in 13 key cities totaled 98.8 million square meters, reflecting a week-on-week decrease of 15.2% and a year-on-year decrease of 30.3% [12][5]. - The cumulative sales for the year reached 50.1 million square meters, showing a slight increase of 1.4% year-on-year [12]. Inventory and Supply - In 15 key cities, 82 million square meters were launched for sale, with a transaction-to-launch ratio of 0.78, indicating a challenging market environment [19][5]. - The total available residential area in these cities was 89.5 million square meters, with a slight week-on-week increase of 0.2% [19]. Policy and News Summary - The National Development and Reform Commission has initiated a digital transformation action plan to promote smart city development and property digitalization [27]. - Localized policies are being implemented, such as Fuzhou's new regulations linking credit ratings to pre-sale fund supervision and Suzhou's tax subsidies for home purchases [27][30]. - The report notes that various cities are relaxing residency requirements and enhancing public housing policies to stimulate demand [27][30]. Company Dynamics - Major real estate companies reported significant declines in sales for October 2025, with Poly Developments down 50.1% and China Overseas Development down 55.1% year-on-year [33]. - Financing activities included China Merchants Shekou providing an 800 million yuan loan guarantee for its subsidiary, and Daxin City reducing the interest rate on its issued bonds to 2.15% [33][36]. - The report highlights stock buybacks by companies such as Shell-W and Greentown Service, indicating a strategic move to enhance shareholder value [37].

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [3]. Core Insights - The real estate market is experiencing significant pressure with new home sales declining sharply due to high base effects from the previous year. The report highlights a 45% week-on-week drop in new home transactions across 34 key cities [3][4]. - Policy initiatives are being implemented to support the industry, including measures for digital transformation and localized policies to stimulate housing demand [3][29]. - The report identifies potential investment opportunities in the "Good House" policy and the revaluation of commercial real estate, suggesting a shift in business models for real estate companies [3]. Summary by Sections Industry Data - New home sales in 34 key cities totaled 158.6 million square meters, reflecting a 45% decrease week-on-week and a 47% year-on-year decline for November [3][4]. - The inventory of unsold residential properties in 15 cities increased slightly by 0.2%, with a current available area of 89.5 million square meters [3][20]. Policy and News Tracking - The National Development and Reform Commission has launched a digital transformation action plan aimed at promoting smart city initiatives and property digitalization [3][29]. - Localized policies include Fuzhou linking real estate company credit ratings to pre-sale fund supervision, and Suzhou offering tax rebates for home purchases [3][29]. Company Announcements - Major real estate companies reported significant declines in sales for October 2025, with Poly Developments at 211.2 billion yuan (-50.1%) and China Overseas Development at 186.6 billion yuan (-55.1%) [3][36]. - Financing activities include China Merchants Shekou providing an 800 million yuan loan guarantee for its subsidiary, and a reduction in bond interest rates by Joy City [3][36].