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唯品会“双线搭展”赴进博之约,期待与更多国际品牌双向赋能
Sou Hu Cai Jing· 2025-11-05 04:00
Core Insights - The eighth China International Import Expo (CIIE) has officially opened, with Vipshop collaborating with numerous international brands to ignite consumer enthusiasm through a dual online and offline exhibition model [1][3] - Vipshop has partnered with China Inspection and Quarantine (CIQ) to showcase innovative cooperation results in product quality inspection, traceability, and high-end consumer goods authentication at the expo [4][6] Group 1: Exhibition and Brand Collaboration - Vipshop is showcasing international brands such as bebe, Montbell, and Pinko, creating a premium experience that combines trendy design and exceptional quality [3] - Several international brands are making their debut at the expo, allowing them to connect with more Chinese consumers [3] - Vipshop has established overseas offices in cities like New York, Paris, and Tokyo, with over 1,000 professional buyers globally to source quality products for users [3] Group 2: Online and Offline Integration - The company is hosting the "Cloud CIIE" for the third consecutive year, featuring tens of thousands of popular international brand products across various categories [3][8] - The online event is closely linked with the platform's "11.11 Sales Carnival," enhancing the immersive online shopping experience for consumers [3] Group 3: Quality Assurance and Innovation - Vipshop and CIQ are collaborating on product quality inspection services, leveraging CIQ's extensive laboratory network and professional team to ensure standardized inspection processes [6] - CIQ's luxury goods authentication center has set up on-site teams at Vipshop's high-end consumer goods warehouses, conducting 100% inspections of all high-end products [6] - This initiative marks the first comprehensive pre-sale inspection of high-end consumer goods by a national third-party organization on an e-commerce platform [6]