借用网友们的调侃来概括，特斯拉的"平民车型"看似是造出来了，但仅仅造出了一辆又贵又简陋的廉价"毛坯车"。 以下文章来源于惊蛰青年 ，作者福里斯特 惊蛰青年 . 一座Z世代博物馆。 文 ｜ 福里斯特 编辑 ｜ 安菲尔德 来源｜ 惊蛰青年 （ID：wakinglism） 封面来源 ｜ 《好事成双》剧照 特斯拉的新车发售策略，和其老板马斯克的行事作风一样，总是充满了"惊喜"。 继数月前在中国内地突然发售焕新版Model Y之后，特斯拉这几天又憋了个登上全世界热搜榜的大招。 美国时间10月7日，特斯拉悄悄地通过美国官网官宣发售两台新车——被定义为标准版的Model Y和Model 3。根据介绍，两款标准版新车的售价分别为 39990美元（约合人民币28.5万元）和36990美元（约合人民币26.4万元）。 这个价格，也让这俩标准版喜提了"特斯拉史上最便宜新车"的称号。 单从介绍来看，廉价的标准版特斯拉很是诱人，似乎是在践行其"三步走"战略蓝图的最后一步，也就是"用赚来的钱造一辆真正意义上的平民电动汽车"， 以此在车圈彻底封神。毕竟，自从特斯拉声名鹊起后，外界一直对这个"三步走"战略记忆犹新，更何况前两步都已经实现。 ...

Core Points - Tesla has launched two new standard versions of Model Y and Model 3, priced at $39,990 and $36,990 respectively, making them the cheapest cars in Tesla's history [1][3] - The launch was met with a significant market reaction, resulting in a loss of $65 billion in market value on the day of the announcement, indicating a disconnect between Tesla's pricing strategy and market demand [3][11] Group 1: Product Launch and Pricing - The new standard versions are aimed at making Tesla vehicles more accessible to a broader audience, aligning with Musk's vision of creating a "truly affordable electric vehicle" [3][5] - The standard versions have stripped-down features, including basic interior elements and reduced functionalities, leading to criticism that they resemble "cheap bare-bones cars" [4][5] - Compared to the long-range models, the price reductions of $5,000 and $5,500 for Model Y and Model 3 respectively represent only a 10% decrease, which may not be compelling enough in a market where used cars are available for a few thousand dollars [7][8] Group 2: Market Response and Competition - Despite the lower prices, the simplified configurations may deter potential buyers, especially in a competitive market where domestic brands are offering more advanced features [10][11] - Tesla's sales have declined, with only 720,800 electric vehicles delivered globally in the first half of the year, highlighting the need for a strategy to attract new customers [11][13] - The introduction of lower-priced models may risk diluting Tesla's brand image as a premium vehicle manufacturer, which could alienate loyal customers [13][14] Group 3: Future Outlook - The strategy to lower prices and expand the customer base is seen as a necessary move to maintain profitability amid rising costs and market competition [14][16] - There is a concern that relying on minor product updates and price reductions may not be sustainable in the long term, as consumer expectations evolve [16][17] - The automotive market's diversity in consumer needs suggests that there will always be a segment willing to purchase a Tesla, provided the pricing aligns with their expectations [14][16]