12月20日，天气温暖而适意，在阳光的照耀下，太湖泛起粼粼波光。一支支自行车队行驶在沿湖的车道 上，在微风轻拂中感受自然的清新气息，一路欣赏美丽风光。 这条绵延的骑行环线，串联起了北太湖大道、杵山生态公园、西京湾花海、三洋露营地、万佛寺等点 位，因为风景独特、设施完善，吸引了不少骑友前来打卡。 随着"苏超"在全国爆火，太湖科学城功能片区也乘势而上，完善基础设施建设，用"体育+"圈粉更多年 轻人。 （来源：新华日报） □ 本报记者 陈悦勤 当前，文旅市场热度快速迭代，只有找准特色、走出差异化，才能塑造核心竞争力，赢得人气与流量。 位于太湖东岸的苏州高新区太湖科学城功能片区，本就自带资源优势，坐拥28公里太湖岸线、37座秀美 山体。眼下，围绕自身生态、人文资源，当地正因地制宜打造"体育＋""苏绣＋"等特色文旅IP。 太湖沿岸建起一座座骑行驿站，"圈粉"苏州和周边城市骑友；苏绣与二次元IP破圈联动，动漫迷、影迷 共赴一场展览之约；夜市管理既坚守规范化又守护人情味，留住了城市烟火气……一次次创新实践，不 仅让生活在这里的居民感受到城市的宜居与美好，更为太湖科学城功能片区打开了文旅流量新入口。 "体育+"圈粉更多年轻人 ...

近年来，双鸭山市集贤县依托冰雪旅游资源优势，打造如"东北第一锅"这样的特色文旅IP，营造全季候、多元化的旅游体验。 活动首日，当地厨师精选40只散养农家大鹅，剁块、焯水，再倒进大锅慢火焖炖，鹅肉的鲜香飘满整个景区。次日，铁锅又换上"新 菜单"，近600斤新鲜五花肉分两锅烹制，经过翻炒、加酱、焖煮，最终变成色泽红亮的红烧肉。免费品尝的消息一传开，省内外游 客纷纷赶来。 在雪村部落，直径达3.16米的"东北第一锅"正冒着袅袅炊烟。这口平时只在节假日启用的"明星锅"，这个九月特意为游客连开两 天"美食宴"。 央视网消息：金秋九月，位于黑龙江省双鸭山市集贤县的雪村部落，凭借一口直径3.16米的"东北第一锅"点燃秋日旅游热度。连续 两天，景区用这口巨锅免费为游客烹制炖大鹅、红烧肉等地道东北美食吸引数千名游客，成功带火县域秋日文旅经济。 ...

Core Insights - The article highlights the innovative implementation of a cultural and tourism integration development strategy in Xuyi County, Huai'an City, Jiangsu Province, focusing on "brand, industry, and consumption" to invigorate local economic development [2] Group 1: Brand Development - Xuyi County leverages unique resources such as crayfish cuisine and scenic culture to enhance brand building, resulting in the crayfish becoming a prominent culinary symbol of the city [2] - The county's cultural venues, including the Tieshan Temple Astronomy Museum and the Huanghuatang New Fourth Army Memorial Museum, have been recognized as the "most beautiful public cultural spaces" in Jiangsu Province, serving as spiritual havens for residents and tourists [2] - Xuyi has been recognized as one of the "Top 100 Cultural Counties in China" for two consecutive years and has ranked among the "Top 100 Counties in National Tourism Comprehensive Strength" for six years, indicating a rise in both recognition and reputation [2] Group 2: Tourism Growth - In the first half of 2025, Xuyi County saw a 14.1% year-on-year increase in tourist arrivals and a 13.4% rise in total tourism revenue, showcasing the effectiveness of its tourism strategies [3] - The county has developed immersive and interactive tourism experiences by integrating historical culture, intangible heritage, folk customs, and ecological resources, enhancing visitor engagement [3] - The transformation of a former abandoned mine into a cultural waterfront and the hosting of the first national free diving competition exemplify successful ecological and cultural integration [3] Group 3: Consumption and Economic Impact - The 25th Xuyi Crayfish Festival introduced innovative scenarios combining local products and entertainment, attracting over 12,000 attendees and generating significant economic activity, including 30 tons of crayfish sold in a single district [3] - In 2025, Xuyi plans to implement 34 cultural and tourism projects, enhancing the consumer experience through upgraded attractions and new service offerings, thereby optimizing the consumption structure [4] - During the 2025 May Day holiday, Xuyi experienced an 82.2% increase in tourist numbers, with overnight visitors accounting for 75.97% and high-end hotel occupancy reaching 100%, indicating a strong revival in tourism consumption [4]