钛媒体App 12月11日消息，商务部12月11日举行例行新闻发布会。新闻发言人何亚东说，商务部将谋 划"十五五"时期零售业创新转型和高质量发展，加大政策的支持力度。推进零售业创新提升工程。通过 开展城市试点，打造一批引领带动性强的零售场景，推出一批融合创新的业态模式，培育一批具有国际 竞争力的零售企业，推动构建现代零售体系。（商务部） ...

转自：北京日报客户端 全国零售业创新发展大会在北京召开 会议指出，零售业是国民经济的基础性行业，对于大力提振消费，全方位扩大国内需求，推动经济持续 回升向好具有重要支撑作用。构建布局合理、供给优质、业态多元、智慧便捷、绿色低碳、竞争有序的 现代零售体系，是零售业创新转型、度过变革调整期的迫切需要，是促进供需适配、新供给新需求良性 互动的有效措施。 12月9-10日，全国零售业创新发展大会在北京召开。会议围绕深入贯彻党的二十届四中全会精神，谋 划"十五五"时期零售业创新转型和高质量发展，推动形成加快构建现代零售体系的工作合力，为做强国 内大循环增添动力。商务部副部长盛秋平出席并讲话。 31个省（区、市）及新疆生产建设兵团商务主管部门有关负责人，有关行业协会、研究机构、金融机 构、企业代表约100人参加了会议。会议期间，参会代表开展了政策研讨，部分单位作了典型经验交 流。 来源：商务微新闻 会议强调，"十四五"时期零售业发展取得显著成效，拉动国民经济的作用进一步提升，服务国内大循环 的功能进一步增强，对促进消费和投资、保障民生和就业的贡献巨大，但在网点布局、供需适配、线上 线下平衡等方面还需进一步加强。"十五五" ...

Core Insights - The Ministry of Commerce and other departments have officially announced the first batch of 38 pilot cities for retail innovation and enhancement, with Guangzhou being selected as a key city [1][2] - The pilot cities are required to implement the "Retail Innovation and Enhancement Implementation Plan," focusing on modern commerce, convenience living circles, and optimizing the business environment [1][3] Summary by Sections Pilot City Selection - Guangzhou has been recognized for its advantages as a commercial consumption center, supported by policies, cultural integration, digital empowerment, and improved infrastructure [2] - The city achieved a retail sales total of 376.09 billion yuan from January to April, with a year-on-year growth of 4.0%, indicating a 0.5 percentage point increase from the previous quarter [2] Focus Areas for Guangzhou - The notification suggests that Guangzhou should focus on "one store, one strategy" for scenario-based transformation, diversified innovation, and digital empowerment [3] - The city is expected to leverage its historical and cultural resources, with significant projects undergoing renovation and upgrades in the next 3-5 years [3] Retail Innovation Strategies - Guangzhou's retail landscape is set to explore cross-industry and multi-scenario innovations, such as collaborations between traditional brands and modern retail formats [4] - The city is projected to achieve over 500 billion yuan in live-streaming retail sales by 2024, leading the nation in this sector [5] Common Characteristics of Selected Cities - The selected pilot cities share common traits, including significant urban functions, population concentration, and robust transportation networks, facilitating cross-city consumption [6][7] - These cities also benefit from favorable policy environments that support commercial development [8] Retail Market Trends - Retail enterprises are encouraged to adopt diversified innovations to differentiate themselves in a competitive market, focusing on lifestyle offerings rather than just product sales [8] - The integration of retail with services and experiences is emphasized, promoting a more holistic approach to consumer engagement [8]