Core Insights - The trend of "raw boiled beef rice noodles" has seen a significant decline, with many restaurants closing down due to oversaturation and low profitability [1][3] - The initial success of this food category was driven by its unique selling points, but it has now reached a saturation point, leading to a shift in market dynamics [3][15] Market Dynamics - The rise of "raw boiled beef rice noodles" was characterized by high customer demand and profitability, with some stores achieving daily sales of up to 6,000 yuan [1][3] - However, the increasing number of competitors and rising operational costs have made profitability challenging for many operators [1][3] Consumer Preferences - The product's flavor profile, while appealing to health-conscious consumers, is perceived as too bland compared to the more popular spicy and rich flavors preferred by the majority [5][7] - Despite offering low prices, the rising cost of beef has eroded the initial cost advantages that attracted consumers [8][10] Industry Challenges - The rapid expansion of similar restaurants has led to market saturation, resulting in a price war that diminishes profitability for many establishments [11][15] - The reliance on a "performance" aspect in food preparation has created a disconnect between consumer expectations and actual product quality, risking brand trust [17][18] Future Outlook - The industry is moving towards a model that emphasizes supply chain transparency and product quality, rather than merely chasing fleeting trends [19] - Operators are encouraged to balance the "performance" aspect of food preparation with genuine product quality to meet evolving consumer demands [19]

Core Viewpoint - The rise of "raw boiled beef rice noodles" is a product of modern internet celebrity dining methodology, addressing public anxiety towards industrialized food production [3][4][22] Group 1: Market Trends - The proliferation of raw boiled beef rice noodle shops indicates a growing consumer preference for fresh, made-to-order food, contrasting with the prevalence of pre-packaged meals [2][14] - The trend of "live cooking" or "performance preparation" is becoming increasingly important in the restaurant industry, as consumers seek transparency and authenticity in their dining experiences [14][22] Group 2: Product Characteristics - Raw boiled beef rice noodles emphasize freshness, with the cooking process being a visual spectacle that enhances consumer trust in the quality of the food [12][15] - The menu features unique items that evoke a rural, pastoral aesthetic, differentiating it from mass-produced food offerings [7][8][9] Group 3: Business Model - The operational model of raw boiled beef rice noodle shops is highly efficient, with the ability to serve a large number of customers quickly, often exceeding industry averages in terms of speed and turnover [21][22] - Despite the appearance of being artisanal, the ingredients are often sourced from centralized kitchens, highlighting a blend of industrialization with a facade of handmade quality [21][22]