Core Viewpoint - The article highlights the challenges faced by young entrepreneurs in the beverage industry, particularly in the coffee and tea sectors, where many have experienced significant financial losses and business closures despite initial optimism and investment [2][6][15]. Group 1: Entrepreneurial Challenges - Many young individuals, inspired by the success of the internet era, venture into opening cafes and bars, only to face harsh realities of financial losses and operational difficulties [2][9]. - The article cites specific examples of entrepreneurs like Liu Tong and Jiang Yun, who faced daily losses and ultimately had to close their businesses due to insufficient customer traffic and high operational costs [5][10]. - The saturation of the beverage market is evident, with numerous similar establishments competing in close proximity, leading to a high failure rate among new entrants [6][12]. Group 2: Market Dynamics - The current beverage market, particularly for tea and coffee, is characterized by intense competition and a significant number of closures, with many establishments failing to reach profitability within their first year [15][18]. - The article notes that while some franchisees have found success, the majority of new entrants lack the necessary preparation and resources, leading to a high rate of failure [11][13]. - The IPO frenzy surrounding new tea brands has created a false sense of security, as the market is expected to slow down significantly in the coming years, with growth rates projected to drop from 44.3% in 2023 to 12.4% by 2025 [17][18]. Group 3: Key Reasons for Business Failures - The article identifies three primary reasons for the high failure rate of new beverage establishments: poor location selection, inadequate budgeting, and fierce competition [15]. - Many entrepreneurs underestimate the time required to break even and the ongoing costs associated with running a business, leading to financial strain and eventual closure [15][16]. - The article emphasizes that while the beverage industry appears to have low entry barriers, it is fraught with challenges that can lead to significant losses for unprepared entrepreneurs [15][18].