Core Viewpoint - The article discusses the challenges faced by young entrepreneurs in the beverage industry, particularly in opening coffee shops, tea houses, and bars, highlighting a trend of business failures despite initial optimism and investment [4][22]. Group 1: Entrepreneurial Challenges - Many young individuals, inspired by the success of the internet era, venture into entrepreneurship but often face harsh realities, leading to significant financial losses [4][14]. - The article cites specific examples of failed businesses, such as a coffee shop and a bar, which struggled to meet daily operating costs and ultimately closed down [6][7]. - The saturation of the beverage market is evident, with numerous similar establishments competing in close proximity, making profitability increasingly difficult [8][20]. Group 2: Market Dynamics - The current beverage market, particularly for tea and coffee, is experiencing a boom with several brands going public, creating a perception of wealth generation [21][22]. - However, the rapid expansion of these brands has led to market saturation, with projections indicating a slowdown in growth rates from 44.3% in 2023 to 12.4% by 2025 [22]. - The article notes that while some franchisees have succeeded, a significant portion of new entrants, particularly those without prior experience, are likely to fail [16][18]. Group 3: Key Reasons for Business Failures - The most common reasons for business closures include poor location selection, insufficient budget, and intense competition [20]. - Entrepreneurs often underestimate the time required to break even, with many failing to maintain cash flow for the necessary duration [20]. - The article emphasizes that while the beverage industry appears to have low entry barriers, it is fraught with challenges that can lead to failure for unprepared newcomers [21].