文/珠玑说 (本文所有内容皆有官方可靠信源，具体资料赘述文章结尾) "剪头发像开盲盒，永远不知道出来会是什么'惊喜'"——这大概是当下很多人对理发店的直观感受。 可谁能想到，这个"人人每月都得光顾"的高频刚需行业，正经历一场大规模倒闭潮：近70万家理发店消 失，2022年至今超18万家关停，甚至有人砸20万开店，3个月就撑不下去。 明明是"不愁客源"的生意，为何会走到这一步？ 走进现在的理发店，扑面而来的是一种"说不清道不明"的疏离感，刚进门，店员就会追问 "有没有预 约"、"指定哪个发型师"，抬头一看，发型师清一色挂着英文名，仿佛不叫 "Tony"、"Kevin"就没法拿起 剪刀。 更奇怪的是，不足30平米的小店里，店员全程戴着耳机交流，顾客想提个需求都得凑到耳边说，尴尬又 费劲。 到最后才明白，所谓"等级"全凭门店说了算，"谁有空谁就是首席"成了行业潜规则。 为了在倒闭潮中"活下去"，不少理发店还玩起了"歪招"。 南京有家男性理发店，让穿着清凉的女生在店里跳"来财舞"，周围一群人举着手机拍，顾客想安安静静 剪个头发，反倒像误入了"表演现场"。 还有的店让男发型师在女顾客面前排排站，跟着音乐扭来扭去；更离谱 ...

Core Viewpoint - The decline of mid-to-high-end barbershops is attributed to their inability to compete with low-cost quick haircut shops, despite the hairdressing industry being a necessity for a population of 1.4 billion people [1][3]. Group 1: Reasons for Decline - High pricing at mid-to-high-end barbershops is a significant factor, with services costing between 128 to 888 yuan, making consumers prefer the 15 yuan quick haircut option [5][9]. - Many mid-to-high-end barbershops employ ambiguous pricing strategies, leading to consumer dissatisfaction when additional charges are revealed after services [7][9]. - The practice of requiring customers to purchase recharge cards has led to negative consumer experiences, with reports of businesses closing and leaving customers with unusable funds [9][12]. Group 2: Consumer Sentiment - Consumers express frustration over being pressured to purchase recharge cards, which has resulted in a growing aversion to such practices [9][14]. - The perception of being misled by barbershops that change names while retaining the same staff has contributed to a lack of trust in the industry [12][14]. - The focus on upselling and poor service quality has led to a decline in customer loyalty, as many barbershops have strayed from their primary goal of providing quality haircuts [14]. Group 3: Recommendations for Consumers - Consumers are advised to avoid purchasing recharge cards and opt for single-service payments to mitigate the risk of losing funds if a barbershop closes [14]. - Choosing quick haircut shops is recommended due to their transparent pricing and efficiency, which contrasts with the practices of many mid-to-high-end establishments [14].