先从这个行业的入场门槛说起。说句实在话，开一家理发店的门槛，有时候真不比摆个地摊高多少。你看医生、律师，哪个不是要考证考到头疼，专业知识 学个十几年才能上岗？可美发这行，很多时候就是师傅带徒弟，跟着学几个月就能上手。 大家有没有发现一个特别有意思的现象？小区门口的水果店开了五六年都没挪窝，可旁边的理发店，招牌换得比你换手机壳还勤。按理说剪头发是刚需，头 发长了总不能自己拿剪刀瞎比划吧？电商再神通广大，也没法隔着屏幕给你剪头发。可就是这么一个躲过互联网冲击的行业，为什么一家接一家地关门？ 门槛低到是"托尼"还是"总监"全靠编 这就导致了一个特别尴尬的情况：从业人员的素质参差不齐，差距能甩出十万八千里。我们国家美发店的数量看着挺庞大，企业结构也热热闹闹，但仔细一 看就会发现，绝大多数都是小作坊式的小店。那些店里挂着名头的"首席设计总监"，可能三个月前还在某个犄角旮旯的培训班里练手，连剪刀的握法都还没 完全搞明白。 很多年轻人初中高中毕业，觉得读书又苦又累，就想着学门手艺混口饭吃。这个想法本身没啥错，错就错在，真正愿意沉下心来打磨技术的人太少，大多数 人都一门心思想着赚快钱。 有些学徒，在店里洗了两个月的头，学会了 ...

Core Insights - The hairdressing industry, despite being a high-frequency necessity, is facing a significant wave of closures, with nearly 700,000 shops disappearing and over 180,000 shutting down since 2022 [3][19] - The current state of hair salons is characterized by a lack of customer connection, confusing pricing structures, and a decline in service quality, leading to customer dissatisfaction [5][21][24] Industry Overview - The hairdressing sector saw explosive growth from 2018 to 2021, with an annual increase of approximately 176,000 new shops, peaking at 1.144 million total establishments [17][19] - However, this growth was unsustainable, resulting in a closure rate that has surpassed 700,000 shops over a few years [19] Pricing and Service Quality - The pricing structure in salons has escalated dramatically, with average prices in first- and second-tier cities exceeding 260 yuan, and top salons in Shenzhen averaging 775 yuan per visit [21][22] - Despite the high prices, service quality has not improved correspondingly, leading to widespread customer complaints about miscommunication and unsatisfactory results [21][24][26] Challenges Faced by Salons - Salons are caught in a dilemma of needing to raise prices to cover costs (which can account for 55%-70% of expenses) while fearing loss of customers due to perceived high costs [31][33] - Many salons resort to deceptive practices, such as low initial pricing to attract customers, only to upsell additional services at inflated prices [36][38] Consumer Behavior and Market Trends - Consumer trust has eroded due to frequent complaints about service quality and hidden costs, leading to a decrease in repeat business [40][44] - Some consumers are opting for DIY haircuts at home, reflecting a shift in behavior as they seek to avoid the pitfalls of traditional salons [50] Future Outlook - The future of the hairdressing industry may depend on a return to basics, focusing on skill, transparent pricing, and genuine customer service rather than gimmicks and upselling [52][54] - Successful models emerging in the industry emphasize understanding customer needs and providing straightforward, quality service without unnecessary complications [46][52]

Core Viewpoint - The decline of mid-to-high-end barbershops is attributed to their inability to compete with low-cost quick haircut shops, despite the hairdressing industry being a necessity for a population of 1.4 billion people [1][3]. Group 1: Reasons for Decline - High pricing at mid-to-high-end barbershops is a significant factor, with services costing between 128 to 888 yuan, making consumers prefer the 15 yuan quick haircut option [5][9]. - Many mid-to-high-end barbershops employ ambiguous pricing strategies, leading to consumer dissatisfaction when additional charges are revealed after services [7][9]. - The practice of requiring customers to purchase recharge cards has led to negative consumer experiences, with reports of businesses closing and leaving customers with unusable funds [9][12]. Group 2: Consumer Sentiment - Consumers express frustration over being pressured to purchase recharge cards, which has resulted in a growing aversion to such practices [9][14]. - The perception of being misled by barbershops that change names while retaining the same staff has contributed to a lack of trust in the industry [12][14]. - The focus on upselling and poor service quality has led to a decline in customer loyalty, as many barbershops have strayed from their primary goal of providing quality haircuts [14]. Group 3: Recommendations for Consumers - Consumers are advised to avoid purchasing recharge cards and opt for single-service payments to mitigate the risk of losing funds if a barbershop closes [14]. - Choosing quick haircut shops is recommended due to their transparent pricing and efficiency, which contrasts with the practices of many mid-to-high-end establishments [14].