Core Viewpoint - The decline of mid-to-high-end barbershops is attributed to their inability to compete with low-cost quick haircut shops, despite the hairdressing industry being a necessity for a population of 1.4 billion people [1][3]. Group 1: Reasons for Decline - High pricing at mid-to-high-end barbershops is a significant factor, with services costing between 128 to 888 yuan, making consumers prefer the 15 yuan quick haircut option [5][9]. - Many mid-to-high-end barbershops employ ambiguous pricing strategies, leading to consumer dissatisfaction when additional charges are revealed after services [7][9]. - The practice of requiring customers to purchase recharge cards has led to negative consumer experiences, with reports of businesses closing and leaving customers with unusable funds [9][12]. Group 2: Consumer Sentiment - Consumers express frustration over being pressured to purchase recharge cards, which has resulted in a growing aversion to such practices [9][14]. - The perception of being misled by barbershops that change names while retaining the same staff has contributed to a lack of trust in the industry [12][14]. - The focus on upselling and poor service quality has led to a decline in customer loyalty, as many barbershops have strayed from their primary goal of providing quality haircuts [14]. Group 3: Recommendations for Consumers - Consumers are advised to avoid purchasing recharge cards and opt for single-service payments to mitigate the risk of losing funds if a barbershop closes [14]. - Choosing quick haircut shops is recommended due to their transparent pricing and efficiency, which contrasts with the practices of many mid-to-high-end establishments [14].