本文来自微信公众号：评论员毕舸，作者：南方锐眼，原文标题：《去年来"晓华理发店"剪头发的 如 今都去捧场"鸡排哥"了》，题图来自：视觉中国 2025年10月4日上午九点，湖南怀化长泥坡新村的晓华理发店门口，三十四号排队号已经叫到，三十多 位顾客坐在店内或站或等，手里攥着纸质号码，安静得像一个寻常街角的社区理发铺。 没人喧哗，没人直播，没有去年11月那种人头攒动、道路拥堵、小吃摊林立的热闹场面。 记者来时，晓华老师还没到店，甚至不确定今天会不会来。 店员说，现在经营已经回归正常。 墙上的价目表没变，女士洗剪吹四十五，男士三十，和去年媒体爆火时一模一样。 只是，那个曾因"听得懂话""剪得好""价格实在"而被全网追捧的理发店，热度像退潮一样，悄无声息地 落了。 一年前，这里还是全网焦点。 人们从全国各地赶来，只为让晓华老师剪一次头发。 她成了"听得懂话的理发师"，也是对抗"剪头五分钟、聊天两小时"的行业痛点的符号。 晓华大姐的朴素、真诚、手艺，被无限放大，成为一种反讽都市消费主义的集体情绪出口。 可如今，潮水退去，留下的是一个回归日常的理发店，和一群依然在排队的顾客。 他们或许不再是为了"打卡"，而是真的需要剪头发 ...

Core Viewpoint - The high pricing of haircuts in African Chinese barbershops is attributed to a combination of market demand, operational costs, and skill gaps rather than mere exploitation of fellow countrymen [5][25][32]. Group 1: Market Dynamics - There is a limited number of Chinese barbershops catering to the Chinese community in Africa, creating a seller's market where demand exceeds supply [6][9]. - Chinese customers prefer to visit Chinese barbershops due to language barriers and differing aesthetic preferences, leading to a concentrated demand for these services [8][12]. Group 2: Cost Structure - The operational costs for Chinese barbershops are significantly higher due to the need for imported tools and products, which are not available locally [12][14]. - The cost of hair care products and tools is inflated due to shipping and importation, making it difficult for barbershops to lower prices [14][28]. Group 3: Skill and Service Quality - The skill level required to cater to Chinese hairstyles is much higher than that for local styles, resulting in longer service times and higher prices [15][16]. - Local barbers often lack the necessary skills to meet the specific demands of Chinese customers, leading to a preference for Chinese barbers despite the higher costs [21][24]. Group 4: Pricing Justification - The pricing strategy in Chinese barbershops is a survival tactic in a challenging market, where the high prices reflect the need to cover costs and ensure profitability [25][28]. - The perception of Chinese individuals as wealthier leads to inflated pricing in local barbershops, further complicating the pricing landscape [21][22]. Group 5: Psychological Factors - The premium paid for services is not just for the haircut itself but also for the sense of security and assurance that comes with receiving services from someone who understands their needs [29][30]. - The fear of receiving subpar service or being treated as an experiment drives customers to pay higher prices for familiar and trusted services [29][32].

Core Insights - The hairdressing industry is facing a significant crisis, with over 300,000 closures expected in 2024 and 87,000 in 2023, indicating a major industry reshuffle [2][8] - The decline is attributed to excessive upselling practices, rising operational costs, and increased competition from low-cost alternatives [3][5][9] Industry Challenges - **Excessive Upselling**: Many hair salons have shifted from providing basic services to aggressive upselling, leading to a loss of customer trust and a decline in repeat business [2][3] - **Rising Costs**: Operational costs, including rent and wages, are increasing, particularly in first-tier cities, putting financial pressure on salons [3][5] - **Intense Competition**: The emergence of low-cost quick-cut salons has attracted price-sensitive customers, further straining traditional salons [3][5] Economic Factors - **Economic Downturn**: The overall economic environment is contributing to the decline, with rising unemployment and reduced consumer spending impacting the hairdressing sector [5][9] - **Consumer Behavior Changes**: Post-pandemic, consumers are cutting back on discretionary spending, leading to longer intervals between haircuts [5][8] Market Dynamics - **Market Segmentation**: There is a clear divide in the market, with low-end quick-cut salons remaining busy while mid-range salons struggle due to poor service quality and high prices [6][8] - **Trust and Value**: The industry is losing customer trust due to poor service experiences, which is essential for retaining clientele [6][9] Future Outlook - **Need for Industry Reform**: The industry must return to its core values of providing quality service at reasonable prices to survive the ongoing crisis [6][9] - **Potential for Recovery**: Some salons that simplify their services and focus on customer satisfaction are finding stability, suggesting a path forward for the industry [6][9]

Core Insights - The phenomenon of Hong Kong residents flocking to Shenzhen for shopping highlights significant price differences and evolving consumer trends between the two regions [1][3]. Price Discrepancies - There is a notable price gap between similar products in Hong Kong and Shenzhen, with items like milk tea costing 35 HKD (approximately 32 RMB) in Hong Kong compared to 15 RMB in Shenzhen, and a plate of fried rice noodles priced at 78 HKD in Hong Kong versus 38 RMB in Shenzhen [3]. - Service costs also show a stark contrast, with basic nail services in Shenzhen costing 60-80 RMB, while the same service in Hong Kong ranges from 300-400 HKD [3]. Weekend Economic Trends - The trend of Hong Kong residents traveling to Shenzhen for weekend shopping has become common, with many using empty suitcases for grocery shopping, as imported beef in Shenzhen is 30% cheaper than in Hong Kong [5]. - Shenzhen's dining and entertainment complexes are increasingly popular among Hong Kong consumers, with over 30% of visitors to places like Shenzhen's Joy City coming from Hong Kong, spending an average of 800-1200 RMB [6]. Consumer Behavior Dynamics - Hong Kong residents are engaging in both "consumption downgrade" by seeking better value and "consumption upgrade" by enjoying superior service experiences in Shenzhen [8]. - Shenzhen businesses are adapting to this trend by offering "Hong Kong-style" packages and services in Cantonese, indicating a shift towards a new consumer ecosystem [8]. Socioeconomic Transformation - The integration of consumer behaviors between Hong Kong and Shenzhen signifies a deeper socioeconomic change, as boundaries between the two cities blur through shared lifestyles and payment methods [8].

Core Points - The article highlights the "Mobile Elderly Assistance Vehicle" initiative in Taizhen Township, Zhejiang Province, aimed at providing essential services to elderly residents in rural areas [1][2] - The program addresses the challenges faced by the aging population, including a lack of health management and basic living services [1][2] Group 1 - The initiative began in April and involves professional service personnel, grassroots cadres, and volunteers providing services such as haircuts, knife sharpening, chronic disease management, and outdoor movie screenings [1][2] - The "Mobile Elderly Assistance Vehicle" has served over 1,200 individuals, with haircut services being the most popular, reaching over 500 individuals [2] - The program is integrated into the township's party-building brand, utilizing a three-tiered linkage system to achieve precise elderly assistance within a limited budget [2] Group 2 - The initiative reflects the community's commitment to improving the quality of life for elderly residents, particularly in areas with high rates of aging and solitary living [1] - Future plans include expanding service offerings to ensure more elderly individuals in mountainous areas can access convenient services without leaving their villages [2]

Core Insights - The hairdressing industry in China is experiencing a dichotomy, with luxurious salons facing closures while low-cost quick haircut shops are proliferating [1] - High-end salons that previously charged over 100 yuan for services are now struggling, with some stylists transitioning to 10 yuan quick cut shops or even setting up roadside stalls [1] - The trend indicates a significant shift in consumer preferences and spending habits within the hairdressing sector [1] Industry Trends - The rise of 10 yuan quick cut shops reflects a growing demand for affordable hair services among consumers [1] - Many upscale salons, despite their lavish decor and high prices, are reporting unprofitability, indicating a potential oversaturation in the high-end market [1] - The financial struggles of mid to high-end salons suggest a redistribution of consumer spending towards more budget-friendly options [1]

Core Viewpoint - The hairdressing industry is facing significant challenges, with many shops closing down due to changing consumer preferences and poor business practices [4][11][30]. Group 1: Industry Overview - The hairdressing industry has seen over 180,000 businesses shut down between 2022 and mid-2024 [11]. - The once-thriving hairdressing market, which peaked with nearly 1.144 million shops in 2021, is now experiencing a downturn [20]. - The average price for haircuts has increased, with male customers paying an average of 95 yuan and female customers 137 yuan in 2020, reflecting a 26.4% rise in customer spending [22]. Group 2: Consumer Behavior - Consumers are increasingly dissatisfied with traditional hairdressing services, leading to a rise in alternative options such as quick-cut services, which have seen a 200% increase in the number of shops by April 2025 [44]. - There is a growing trend of individuals opting to cut their hair at home, with sales of hairdressing tools increasing by 133% last year [44]. Group 3: Business Practices - Many hairdressing shops have adopted aggressive sales tactics, leading to customer frustration and a decline in repeat business [33][35]. - The lack of transparency in pricing and services has resulted in negative consumer experiences, with reports of significant price discrepancies during payment [37][40]. - The industry is plagued by a focus on upselling and membership cards, which has eroded trust between customers and service providers [40][41]. Group 4: Future Directions - To survive, hairdressing businesses must return to core service values and avoid manipulative sales tactics, focusing instead on customer needs and transparent pricing [46][55]. - Successful examples, such as the "Xiao Hua Hairdressing Shop," demonstrate that personalized service and clear pricing can attract customers back to traditional hairdressing [47][48]. - The industry must innovate and adapt to changing consumer expectations, either by offering genuine value or by providing high-quality, specialized services [54][56].

Core Points - The article highlights the community's initiative to provide vocational training for women, particularly focusing on domestic services, elderly care, and maternal care [1] - The program has successfully trained 84 women, enabling them to secure jobs in elderly care facilities or start their own maternal care services within the community [1] - The community has also supported local businesses, such as a silent barbershop, by providing rent-free space and promoting affordable services [1] Summary by Categories Community Initiatives - The introduction of the "Jiangcheng Qiaoniang" community service station by the Women's Federation has facilitated free vocational training for women in the community [1] - The community has leveraged resources from party and community stations to incubate various entrepreneurial projects [1] Employment and Training - A total of 84 women have received vocational skill certificates, with many finding long-term positions in elderly care or maternal services [1] - The training program has empowered full-time mothers to find suitable employment opportunities close to home [1] Local Business Support - The community has addressed the challenges faced by local businesses, such as the silent barbershop, by providing rent-free support and connecting them with customers [1] - The initiative has led to the establishment of popular local services, enhancing community engagement and satisfaction [1]

Core Viewpoint - The decline of mid-to-high-end barbershops is attributed to their inability to compete with low-cost quick haircut shops, despite the hairdressing industry being a necessity for a population of 1.4 billion people [1][3]. Group 1: Reasons for Decline - High pricing at mid-to-high-end barbershops is a significant factor, with services costing between 128 to 888 yuan, making consumers prefer the 15 yuan quick haircut option [5][9]. - Many mid-to-high-end barbershops employ ambiguous pricing strategies, leading to consumer dissatisfaction when additional charges are revealed after services [7][9]. - The practice of requiring customers to purchase recharge cards has led to negative consumer experiences, with reports of businesses closing and leaving customers with unusable funds [9][12]. Group 2: Consumer Sentiment - Consumers express frustration over being pressured to purchase recharge cards, which has resulted in a growing aversion to such practices [9][14]. - The perception of being misled by barbershops that change names while retaining the same staff has contributed to a lack of trust in the industry [12][14]. - The focus on upselling and poor service quality has led to a decline in customer loyalty, as many barbershops have strayed from their primary goal of providing quality haircuts [14]. Group 3: Recommendations for Consumers - Consumers are advised to avoid purchasing recharge cards and opt for single-service payments to mitigate the risk of losing funds if a barbershop closes [14]. - Choosing quick haircut shops is recommended due to their transparent pricing and efficiency, which contrasts with the practices of many mid-to-high-end establishments [14].

Core Viewpoint - The article discusses the decline of barbershops in China, attributing it to demographic changes rather than competition from e-commerce or consumer traps [3][5][22]. Demographic Changes - The aging population in China is leading to a decrease in the frequency of haircuts, as older individuals tend to require fewer haircuts [6][9][15]. - The median age in China has been rising, with the average age reaching 38.8 years in 2020, and projections indicate that by the end of 2024, over 22% of the population will be aged 60 and above [11][13]. Industry Dynamics - Despite the declining demand for haircuts, the number of barbershops continues to increase, with 1.2913 million related enterprises registered nationwide [17]. - The influx of new barbershops has led to intense competition, resulting in unethical practices such as aggressive upselling and some shops closing down [20][22]. Consumer Behavior - The article highlights that while the demand for haircuts is decreasing due to demographic factors, the overall interest in personal grooming remains strong, suggesting that there is still potential in the industry if businesses focus on value for money [20][22].