齐鲁晚报·齐鲁壹点 张雪 2025年9月26日，理想i6正式发布，一场关于未来出行、年轻理想与时代精神的对话，在万众瞩目中拉开帷幕。这一天，理想汽车迎来历史性时刻——首次 官宣品牌代言人：易烊千玺。这位以实力、沉淀与突破著称的青年演员、音乐人、时代偶像，正式成为理想汽车品牌代言人，与理想汽车共同开启"理想， 不止于想"的新篇章。 十年不请代言人，只为等一个"顶峰相见" 自创立以来，理想汽车始终坚持"产品即代言"的理念，十年间，凭借增程电动技术的深耕、智能空间的创新、用户价值的坚守，累计为近150万家庭交付了 他们心中的"理想之车"。这近150万次交付，是信任的积累，是口碑的沉淀，更是对"把车做好"这一朴素信念的极致践行。 而这一次，理想汽车打破十年惯例，选择在i6发布之际，首次启用品牌代言人——易烊千玺。这不是一次简单的商业合作，而是一场价值观的深度共鸣，是 两个"顶流"在各自领域攀登至顶峰后的彼此看见与双向奔赴。 理想i6：为更广阔的理想生活而来 理想汽车，是新势力中的"技术理想主义"代表；易烊千玺，是新生代中"低调深耕、厚积薄发"的典范。他们都有一个共同的底色：不靠喧嚣博关注，而是用 时间、专业与坚持，赢 ...

Core Insights - The article emphasizes that an ideal life is not automatically achieved through excellence or competition, but rather through proactive creation and personal choices [2][5][8] Group 1: Personal Transformation - The author reflects on a significant transformation experienced over the past seven months, highlighting that the change is more about clarity in life goals than financial or identity shifts [2][10] - The notion that winning competitions leads to an ideal life is challenged, suggesting that true fulfillment comes from personal agency rather than external validation [4][7][22] Group 2: Defining an Ideal Life - An ideal life is described as a collection of specific daily details rather than just a prestigious job or high income, including preferences for living arrangements, meal preparation, social interactions, and work-life balance [9][10] - The article stresses the importance of self-reflection in defining what one truly desires in life, especially in the context of transitioning to freelance work [10][12] Group 3: Needs in the Workplace - The author identifies three fundamental needs that are often unmet in traditional workplaces: the need for freedom, autonomy, and creativity [15][16][17][18] - Freedom is defined as the ability to work from various locations without being tied to a fixed office, while autonomy involves taking full responsibility for projects and decisions [16][17] Group 4: Identity and Action - The article discusses the tendency of individuals to cling to identity as a prerequisite for action, suggesting that waiting for external validation can lead to stagnation [19][20][22] - It encourages continuous action and creation without waiting for formal recognition or invitations, emphasizing that the difference among individuals lies in their actions rather than their titles [22][24][25]