齐鲁晚报·齐鲁壹点 张雪 2025年9月26日，理想i6正式发布，一场关于未来出行、年轻理想与时代精神的对话，在万众瞩目中拉开帷幕。这一天，理想汽车迎来历史性时刻——首次 官宣品牌代言人：易烊千玺。这位以实力、沉淀与突破著称的青年演员、音乐人、时代偶像，正式成为理想汽车品牌代言人，与理想汽车共同开启"理想， 不止于想"的新篇章。 十年不请代言人，只为等一个"顶峰相见" 自创立以来，理想汽车始终坚持"产品即代言"的理念，十年间，凭借增程电动技术的深耕、智能空间的创新、用户价值的坚守，累计为近150万家庭交付了 他们心中的"理想之车"。这近150万次交付，是信任的积累，是口碑的沉淀，更是对"把车做好"这一朴素信念的极致践行。 而这一次，理想汽车打破十年惯例，选择在i6发布之际，首次启用品牌代言人——易烊千玺。这不是一次简单的商业合作，而是一场价值观的深度共鸣，是 两个"顶流"在各自领域攀登至顶峰后的彼此看见与双向奔赴。 理想i6：为更广阔的理想生活而来 理想汽车，是新势力中的"技术理想主义"代表；易烊千玺，是新生代中"低调深耕、厚积薄发"的典范。他们都有一个共同的底色：不靠喧嚣博关注，而是用 时间、专业与坚持，赢 ...

Core Viewpoint - The 20th anniversary event of Iole Home showcased its evolution from a kitchen cabinet manufacturer to a high-end custom home brand, emphasizing its unique position in the market and commitment to original design [3][4][19]. Group 1: Brand Evolution - Iole Home has transformed from an initial player in the kitchen cabinet sector in 2005 to a leader in the high-end custom home market, marking a significant shift in its business model [3][4]. - The brand's journey reflects a broader narrative of evolution, paralleling the transformation of the Anaya area from desolation to a cultural hub [4][6]. - Iole Home has achieved the highest gross margin among nine listed custom home brands, positioning itself as the only light high-end brand in this category [6]. Group 2: Strategic Developments - The company plans to open multiple flagship stores in major cities starting in 2024, enhancing the customer experience with larger and more luxurious store formats [6]. - Iole Home is set to launch five high-end product lines in 2025, focusing on high-end design and quality while making them accessible to a broader audience [6]. Group 3: Product Offerings - The anniversary event introduced three new high-end series: the "Blossom" series, the "Stockholm Pro" series, and the "Velvet Flower" series, each catering to different high-end customer needs [7][13]. - Collaborations with traditional artisans and contemporary artists have resulted in unique product lines that blend tradition with modernity, showcasing the brand's commitment to original design [13][16]. Group 4: Brand Philosophy - Iole Home's philosophy centers on decoding the desires of elite consumers and contemporary families, focusing on cultural belonging, spatial efficiency, and sustainable aesthetics [17]. - The CEO highlighted three strategic choices that have defined the brand's success: exiting low-price competition, prioritizing original design, and entering the full-home customization market early [17][19].