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海信这半年:一靠海外二靠理财
Bei Jing Shang Bao· 2025-08-06 16:05
Core Viewpoint - The market response to Hisense Home Appliances' mid-year report has been negative, with a significant decline in stock price and market capitalization, indicating investor concerns about the company's performance and future growth prospects [1][3]. Financial Performance - In the first half of 2025, Hisense's revenue slightly increased by 1.44% to 49.34 billion yuan, while net profit grew by 3.01% to 2.077 billion yuan, marking the lowest revenue growth rate since 2020 [3][4]. - The company's revenue growth has significantly slowed down, with historical growth rates of 11.27%, 53.76%, 18.15%, 12.1%, and 13.27% from 2020 to 2024, leading to concerns about its growth potential [3][4]. - Investment income rose by 21.9% to 511 million yuan, contributing significantly to overall profits, with a notable increase in cash flow from operating activities [7][8]. Market Challenges - The home appliance industry is facing challenges such as weak consumer demand and intensified competition, leading to a structural shift in growth dynamics [4][5]. - Despite policies promoting high-end and energy-efficient products, the overall market remains in a transition phase from scale expansion to high-quality development [4][5]. Overseas Market Performance - Hisense's overseas revenue reached 20.45 billion yuan, a year-on-year increase of 12.34%, significantly outperforming domestic growth [5][6]. - Sponsorship of major sports events like the FIFA Club World Cup has been pivotal in enhancing brand exposure and driving sales in international markets, particularly in Europe and the Americas [5][6]. Strategic Focus - The company is focusing on product innovation, supply chain optimization, and channel upgrades to overcome growth bottlenecks during the industry adjustment period [4][5]. - High-quality financial management and investment strategies led by the new chairperson, Gao Yuling, are aimed at maximizing the efficiency of idle funds and supporting core business growth [7][8].