Core Viewpoint - The article discusses the legal actions taken against the influencer "Chai Dui Dui" for defamation and selling counterfeit products, highlighting the consequences of malicious marketing tactics in the digital space [2][5][19]. Group 1: Legal Actions and Outcomes - The court ruled that the four defendants must immediately cease their infringing activities and delete the videos related to the "Chai Dui Dui" account [2][4]. - Chai Dui Dui is required to post a court-approved apology on his account within ten days [2][4]. - The defendants are ordered to collectively compensate the affected parties a total of 2.6 million yuan, which includes 2 million yuan to the company "Pang Dong Lai," 400,000 yuan to Mr. Yu Dong Lai, and 200,000 yuan for reasonable expenses [2][4]. - One of the defendants, Wen XX, is held jointly liable for 520,000 yuan of the compensation [2][4]. Group 2: Background of the Case - Chai Dui Dui, a self-proclaimed "anti-fraud blogger," gained attention by making unfounded claims about the pricing and quality of jade products sold by the well-known supermarket "Pang Dong Lai" [5][9]. - His actions included spreading false information about the company's products, alleging that they were sold at exorbitant prices compared to their actual cost [5][9]. - Following these claims, the local market regulatory authority conducted inspections and confirmed that "Pang Dong Lai" had transparent pricing with a gross profit margin of less than 20% [9]. Group 3: Consequences of Malicious Marketing - The actions of Chai Dui Dui have been criticized for damaging public trust in legitimate businesses and disrupting normal market competition [19]. - His marketing tactics, which included selling counterfeit jade products while claiming to expose fraud, have led to legal repercussions and public backlash [22]. - The article emphasizes the negative impact of such influencers on the business environment and consumer trust [19][22].

Group 1 - The internet celebrity "Chai Dui Dui" (real name Chai Xiangqian) and others are under investigation by the Pingyang County Public Security Bureau for allegedly producing and selling counterfeit products [1] - Chai Xiangqian is associated with over 20 companies, of which 7 have been canceled or revoked, including Wenzhou Chai's Liquor Co., Ltd. and Wuhan Chai's Jewelry Co., Ltd. [1] - In July of this year, a company associated with Chai's wife, Pingyang Xiaoya Tea Co., Ltd., was fined 220,000 yuan for false advertising regarding its health benefits [1] Group 2 - Wenzhou Chai's Liquor Co., Ltd. was fined 6,000 yuan for publishing advertisements containing false information about its products [4] - The company was found to have violated the Advertising Law of the People's Republic of China by making false claims about the health benefits of its liquor [4] - The administrative penalties imposed on the companies highlight issues related to product safety and advertising integrity within the industry [4][5]