在数字经济与实体经济深度融合的2026年，中国B2B电商市场已从"增量扩张"迈入"存量深耕"阶段。当流量红利见顶、传统价格战失效，企业 如何通过数据资产化与生态服务重构盈利模式？数商云平台凭借其"技术+场景+生态"三位一体的创新模式，正成为B2B电商突破增长瓶颈的核 心引擎。 一、数据资产化：从"流量变现"到"数据增值"的范式升级 传统B2B电商依赖广告费、交易佣金等流量变现模式，但随着获客成本攀升，这种模式已难以为继。数商云通过数据资产化技术，将企业交易 数据、供应链数据、用户行为数据转化为可流通的数字资产，构建起"数据-价值-收益"的闭环生态。 1. 消费行为确权与积分体系 数商云引入"绿色消费积分"机制，企业采购行为、供应链协同数据、用户偏好分析等均被记录为数据资产。例如，某快消品牌通过平台 采购数据积累积分，可兑换供应链金融服务优惠或参与平台利润分红。这种模式使企业采购行为从成本项转变为增值项，某家电企业通 过积分体系降低融资成本30%，同时提升供应商粘性。 2. 动态定价与需求预测模型 基于AI算法，数商云将历史交易数据、市场趋势、季节性因素等转化为动态定价模型。某服装品牌通过平台AI定价功能，根据 ...

◎记者 温婷 徐潇潇 当SHEIN、Temu的下载量在全球应用商店持续攀升，当墨西哥的消费者签收来自义乌的小商品，当迪 拜的贸易商日益习惯通过手机完成跨境结算——中国支付机构的全球化足迹逐步渗透至拉美、中东等新 兴市场。 在我国连续第八年保持全球货物贸易第一的背景下，贸易格局的深刻变革，让支付"出海"跑出了"加速 度"，一场关乎效率、合规与生态的全球竞争已拉开帷幕。 "拿牌潮"瞄准新兴市场 最近，一些非银支付机构的海外负责人异常忙碌。忙碌的背后，是今年以来支付机构在全球的"拿牌 潮"：PingPong获得阿联酋央行原则性批准，有望成为中国境内首家持有阿联酋央行支付牌照的第三方 支付企业；移卡拿下美国亚利桑那州MTL州级支付牌照；连连数字建立了由65项支付牌照及相关资质 组成的全球支付牌照格局，增设新兴市场海外办事处、组建海外本土化运营团队。 "高价值牌照是构建全球支付网络的地基，地基牢固，我们才有机会搭建更多可能性。"PingPong联合创 始人卢帅的话，道出了行业共识。 与早年"粗放式出海"不同，如今的支付机构正以"牌照+本地化"的"组合拳"深耕全球，新兴市场成为增 长的核心引擎。 支付机构加速"出海"，既 ...

Core Insights - The smart home industry is transitioning from single-device intelligence to comprehensive home intelligence, with user experience becoming a key measure of brand value [1] - Haier Smart Home reported a revenue of 234.05 billion yuan for the first three quarters of 2025, a 10% year-on-year increase, and a net profit of 17.37 billion yuan, up 14.7%, marking a historical high [1] - The "Three Wings Bird" platform has over 13 million monthly active users, more than 6,600 ecological resources, and connects over 52 million smart devices [1] Online Strategy - The industry is moving from "device networking" to "scene linkage," with users seeking systems that proactively understand their intentions and provide seamless experiences [2] - The "Three Wings Bird" platform integrates AI into products and scenarios, allowing devices to better understand user needs, such as recommending pizza recipes based on voice commands in the kitchen [2] - A new all-in-one smart home package starting at 3,999 yuan has been launched, lowering the budget barrier for users and simplifying operations through natural voice commands [2] Offline Strategy - User decision-making heavily relies on actual experience, prompting "Three Wings Bird" to enhance offline presence with experiential centers like the recently opened Beijing Boloni Experience Center [3] - The center showcases ten scenarios, providing immersive experiences that convert technological advantages into trustworthy consumer decision-making [3] - A customized platform has been launched to streamline the design process into five self-service steps, allowing users to co-create solutions, with AI generating integrated design plans in three minutes [3] - The platform connects to over 6,600 ecological resources, ensuring that design solutions can be accurately implemented, addressing the industry's "what you see is not what you get" pain point [3]