Core Insights - The smart home industry is transitioning from single-device intelligence to comprehensive home intelligence, with user experience becoming a key measure of brand value [1] - Haier Smart Home reported a revenue of 234.05 billion yuan for the first three quarters of 2025, a 10% year-on-year increase, and a net profit of 17.37 billion yuan, up 14.7%, marking a historical high [1] - The "Three Wings Bird" platform has over 13 million monthly active users, more than 6,600 ecological resources, and connects over 52 million smart devices [1] Online Strategy - The industry is moving from "device networking" to "scene linkage," with users seeking systems that proactively understand their intentions and provide seamless experiences [2] - The "Three Wings Bird" platform integrates AI into products and scenarios, allowing devices to better understand user needs, such as recommending pizza recipes based on voice commands in the kitchen [2] - A new all-in-one smart home package starting at 3,999 yuan has been launched, lowering the budget barrier for users and simplifying operations through natural voice commands [2] Offline Strategy - User decision-making heavily relies on actual experience, prompting "Three Wings Bird" to enhance offline presence with experiential centers like the recently opened Beijing Boloni Experience Center [3] - The center showcases ten scenarios, providing immersive experiences that convert technological advantages into trustworthy consumer decision-making [3] - A customized platform has been launched to streamline the design process into five self-service steps, allowing users to co-create solutions, with AI generating integrated design plans in three minutes [3] - The platform connects to over 6,600 ecological resources, ensuring that design solutions can be accurately implemented, addressing the industry's "what you see is not what you get" pain point [3]

Core Viewpoint - The Sichuan Provincial Party Committee has approved a plan to promote the deep integration of culture and tourism, aiming to build a strong cultural and tourism province by 2027 and 2030, with a focus on enhancing service quality and consumer experience in the cultural tourism industry [1] Financial Support for Cultural Tourism - Chengdu Rural Commercial Bank has injected over 30 billion yuan into the cultural tourism industry by June 2025, focusing on county-level cultural features, digital cultural industries, and high-quality tourism projects [1] - The bank has established a three-dimensional empowerment system to stimulate cultural tourism consumption, emphasizing scene linkage, product innovation, and service upgrades [1] County-Level Cultural Tourism Development - The bank has provided targeted financial support for local tourism businesses, such as a 2.4 million yuan loan to transform a rural guesthouse into a popular destination [3] - By June 2025, the bank's agricultural and cultural tourism loan balance reached 4.8 billion yuan, supporting various local specialties and cultural industries [3] Innovation in Financial Services - Chengdu Rural Commercial Bank has developed an "event IP valuation model" to integrate esports with financial services, contributing to the city's goal of becoming an esports cultural hub [4][5] - The bank has launched a financing mechanism that combines fiscal subsidies and risk-sharing to address the unique financing challenges of the digital cultural industry [5] Consumer Engagement and Experience - The bank initiated the "Yuan in Chengdu" campaign to enhance local tourism consumption, offering discounts and promotional activities to support high-quality development in various districts [8] - By June 2025, the bank had integrated over 200 local businesses into its financial support activities, driving tourism consumption exceeding 7.5 billion yuan [8] Cultural Promotion through Financial Networks - Several bank branches have transformed into cultural promotion stations, creating immersive experiences that reflect local heritage and history [9] - The bank aims to continue leveraging innovation and cultural integration to enhance the quality of life in Sichuan [10]