Group 1 - The winter season has led to increased consumer focus on health management, with a notable rise in the use of health supplements like Cordyceps sinensis to combat issues such as decreased sleep quality and immunity [1][6] - The trend in using Cordyceps has shifted from concentrated intake during festive periods to more casual, daily consumption methods, such as infusing in water or soups, making it easier to integrate into daily routines [1][6] - The demand for quality-controlled Cordyceps has grown due to concerns over the stability of wild sources, influenced by climate change and overharvesting, prompting consumers to seek products with clear origins and consistent quality [1][2] Group 2 - Ecological breeding of Cordyceps is gaining attention, utilizing controlled environmental parameters to simulate natural growth, which enhances product uniformity and traceability while alleviating supply pressures from wild resources [2] - Dongyangguang has established a strong research advantage in the Cordyceps sector over 18 years, earning multiple accolades, including recognition as a "global pioneer in ecological Cordyceps" and various provincial awards [4] - The post-harvest processing of Cordyceps involves standardized procedures to ensure high-quality products, enabling year-round supply and stability during peak demand periods [5] Group 3 - Winter health management emphasizes a balanced and moderate approach rather than aggressive supplementation, with families increasingly adopting lighter methods of incorporating Cordyceps into their diets [6] - The emergence of ecologically bred Cordyceps has made this traditional supplement more user-friendly, allowing consumers to confidently include it in long-term health plans rather than relying solely on seasonal purchases [6] - As the industry moves towards standardization, the ecological breeding research and innovative models for Cordyceps are providing new options for consumers, making winter health management more scientific, transparent, and sustainable [6]

Core Viewpoint - The launch of the new brand "Dongyangguang Bujiyi" by Dongyangguang Group aims to promote the consumption of Cordyceps sinensis, making it accessible to the general public and enhancing the health of the nation through traditional Chinese medicinal practices [1][9][13] Industry Overview - The health management awareness among the public is increasing, with the demand for Cordyceps sinensis supplements rising due to the implementation of health strategies like "Healthy China 2030" [3] - The scale of China's health industry is expected to reach 16 trillion yuan by 2030, with the Cordyceps industry projected to exceed 100 billion yuan [3] - The shift in public health needs from "single treatment" to "integrated treatment and nourishment" reflects a broader trend towards daily health maintenance [3] Company Strategy - Dongyangguang Group has invested over 4 billion yuan and employed over 260 researchers since 2007 to develop ecological breeding for Cordyceps sinensis, achieving industrialization and standardization [3][5] - The company has established a nearly 400,000 square meter ecological breeding base in Yidu, Hubei, capable of producing 60 tons annually, ensuring year-round supply [6] Product Development - The new brand "Dongyangguang Bujiyi" focuses on providing affordable and high-quality Cordyceps products, with eight new products designed for various daily health needs [9] - The brand emphasizes quality control through a design-based quality management approach, ensuring products are free from additives and contaminants [11] Market Positioning - Dongyangguang Group's previous high-end brand "Dongyangguang Fresh Cordyceps" has gained recognition in the market, winning awards and promoting a new trend in traditional Chinese nourishment [7] - The launch of "Dongyangguang Bujiyi" is expected to democratize the Cordyceps market, making it a preferred choice for national health and promoting Chinese medicinal culture globally [13]