对于关闭的线下门店所在的商场，将转租或进行出售，宜家方面回应，正在评估相关地块资产处理具体安排，具体进展以官方发布为准。 市场消息 称，宜家今年2月2日起将停止运营包括上海宝山商场在内的7家门店。 对此，宜家方面向记者表示， 面对零售环境与消费者行为变化，公司会持续评估和优化业务组合、渠道布局与运营结构，具体举措包括通 过转型、关闭或增设业务单元。本次调整系宜家中国"生长+"战略深化过程中的其中一步，意在将资源聚焦到更贴近消费者的渠道与能力建 设，包括小型门店建设、价格投资、数字化与全渠道体验升级等。 ...

Core Viewpoint - IKEA China is focusing on its new brand positioning "Home Gives Life More" at the 8th China International Import Expo, emphasizing sustainable and high-quality home living solutions for Chinese consumers [1] Group 1: Strategic Initiatives - IKEA China has introduced the "Growth+" strategy, which aims to leverage its long-standing expertise as a "home living expert" to provide tailored solutions for local consumers [1][2] - The company has formed a strategic partnership with Huajian Technology to support the "Good House" initiative, offering diverse home products and solutions to meet the demand for higher quality housing [2] - IKEA is also launching age-friendly products designed for the elderly, enhancing safety and convenience in daily living [2] Group 2: Localization Efforts - Over its 27 years in the Chinese market, IKEA has continuously adapted to changes in consumer preferences, including the establishment of a design and manufacturing center in Shenzhen and a design ordering center in Beijing [3] - The company is experimenting with smaller store formats in key cities like Shenzhen and Beijing, tailoring product offerings to local community needs [3] Group 3: Pricing Strategy - IKEA China is committed to a low-price strategy, planning to invest 160 million yuan to launch over 150 lower-priced products by the 2026 fiscal year [3][4] - The company emphasizes that the low-price strategy does not mean a shift to a consistently low-price model but aims to provide affordable products while maintaining quality and sustainability [4] - IKEA continues to gather insights on consumer needs through field visits, adapting to the evolving demand for quality living experiences among Chinese consumers [4]