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直击进博会|专访宜家中国副总裁阮林娟:加码低价策略,并不意味着持续走低价路线
中经记者 杨让晨 张家振 上海报道 11月5—10日,第八届中国国际进口博览会(以下简称"进博会")在国家会展中心(上海)举行。在本 届进博会上,宜家中国以新启用的品牌定位——"家 给生活更多"为参展主题亮相,同时这也是其连续 八年参与进博会。 除了产品与中国本土市场融合外,宜家在渠道建设方面也在加速本土化。近年来,宜家在中国市场线下 渠道的建设也呈现新变化。"目前,宜家中国除了拥有自己的线上平台、小程序以及App外,还于今年8 月在京东平台开设了一家旗舰店,这是全渠道布局的一个重要里程碑。"阮林娟告诉记者,除了原有的 大型门店外,宜家中国还分别在深圳市和北京市两个重点城市探索小型门店模式,为消费者提供全面的 体验。 "近年来,公司在深圳市开设了一家设计制造中心,在北京市开设了一家设计订购中心,在未来几个月 还将推出小型门店概念。"阮林娟表示,宜家中国在近年来的运营过程中,吸取了消费者对购物体验和 家居生活的需求信息,通过近两年的实验,获得了许多有意义的洞察。 "这会为公司在布局小型门店方面提供一些经验。"阮林娟以200平方米的门店向记者举例称,"200平方 米的门店与2000平方米的门店货品可能不同,公司会 ...
第八届进博会今天在上海开幕 南京斯图加特“双城展”精彩亮相
Nan Jing Ri Bao· 2025-11-05 02:41
Group 1: Event Overview - The 8th China International Import Expo (CIIE) will be held in Shanghai from November 5 to 10, showcasing Nanjing's high-level openness through various activities including trade exchanges and cultural interactions [1][2] - Nanjing will host the first "China Nanjing - Germany Stuttgart" twin city exhibition at the CIIE, marking a unique city-themed collaboration in the national exhibition [2] Group 2: Economic and Trade Cooperation - The twin city exhibition will focus on four main areas: city image, industrial cooperation, technological innovation, and cultural exchange, highlighting the achievements of both cities in these domains [2] - Nanjing and Stuttgart have been cooperating for 30 years, with expectations to deepen local cooperation and share successful experiences through the CIIE platform [2] Group 3: International Procurement - Jiangsu Amia Investment Co., Ltd. has been a regular participant in the CIIE, planning to continue purchasing high-quality foreign beef to enrich domestic consumer markets [3] - Last year, the Nanjing trading group achieved a transaction volume of $8.69 billion at the CIIE, indicating strong procurement capabilities [3] Group 4: Product Categories and Trends - Various companies from Nanjing are preparing to procure a wide range of products, including imported pork, nutritional supplements, mining equipment, and beauty products, reflecting new consumer trends [3][4] - The CIIE will feature a procurement corridor to enhance supply-demand matching and facilitate effective negotiations between exhibitors and buyers [4] Group 5: Cultural Exchange and Innovation - The Jiangsu cultural exchange exhibition area will showcase over 200 innovative products from 55 outstanding companies, including traditional crafts and new product launches from Nanjing's time-honored brands [5][6] - Notable products include the global debut of the "Dragon Soaring and Horse Galloping" silk piece, which combines traditional techniques with modern materials [5]
仲量联行发布进博会特别观察:开放聚能兴动能之城,产业地产创共赢新篇
Sou Hu Cai Jing· 2025-11-03 11:42
东方网记者柏可林11月3日报道:第八届中国国际进口博览会即将在上海开幕。本届进博会展览面积超 43 万平方米,4108 家境外企业携 461 项新产品、 新技术、新服务集中亮相,为全球企业链接中国超大规模市场、释放消费潜力搭建核心平台。在此背景下,仲量联行结合展会核心亮点与产业实践,发布 《第八届进博会特别观察》,深度解读开放深化趋势下城市能级提升、产业协同发展与商业地产转型的机遇。 进博会成为产业与商业地产深度耦合的"连接器" 仲量联行认为,进博会已成为探索商业地产与产业需求深度耦合的生动实践载体。无论是消费品展区旗舰经济释放的零售空间需求、装备展区新质生产力 落地催生的专业化载体需求,还是医疗展区生命科学及健康医疗板块所体现的地产发展态势,均在加速商业空间与产业升级的精准适配,形成"产业需求 牵引空间升级、空间优化反哺产业发展" 的良性循环。 仲量联行中国区研究部总监姚耀指出,本届进博会传递的"开放深化"信号,推动投资中国的产业新方向与产业需求驱动空间升级的趋势契合,而贴合需求 的商业地产,正是全球企业扎根中国、链接市场的核心落地桥梁。它已跳出后端配套的传统定位,成为企业布局中国时的前端关键考量 —— 既 ...
美凯龙主业“止血”:经营现金流净额回正 毛利率大幅提升降本增效进入兑现期
Xin Lang Cai Jing· 2025-11-03 02:51
Core Insights - The company reported a significant net loss of 3.143 billion yuan in the first three quarters of 2025, primarily due to short-term market fluctuations and value adjustments, but this does not affect cash flow and operational capabilities [1][2] - Despite the overall industry downturn, the company's main business has started to stabilize, with positive operating cash flow for two consecutive quarters and a substantial increase in gross profit margin [1][3] Financial Performance - The company's operating revenue for the first three quarters was 4.969 billion yuan, with a net loss of 3.143 billion yuan [1] - The net cash flow from operations was 643 million yuan, marking two consecutive quarters of positive cash flow [2] - The company experienced a fair value loss of approximately 3.33 billion yuan from investment properties and total impairment losses of about 170 million yuan [2] Cost Management and Efficiency - The company has implemented cost reduction and efficiency improvement measures, resulting in a significant increase in gross profit margin [3] - Sales expenses decreased by 18.05% to 618 million yuan, management expenses decreased by 19.92% to 600 million yuan, and financial expenses decreased by 10.23% to 1.642 billion yuan [3] Business Strategy and Transformation - The company is transitioning from a traditional home furnishing market to a comprehensive subsidy platform covering multiple categories, including home appliances and smart home products [5][6] - The "3+ Star Ecosystem" strategy focuses on expanding into home appliances, home decoration, and other lifestyle sectors, creating new growth opportunities [6] - The company has established a design service network with 73.1 million square meters of M+ design centers and partnerships with over 5,000 designers [6] Market Position and Future Outlook - The overall occupancy rate of the company's self-operated malls increased by 1.7 percentage points to 84.72% by the end of September [7] - The company has built unique operational efficiencies and consumer demand databases, positioning itself well for future recovery as consumer spending rebounds [7]
新华视点丨居家适老化改造,如何改到老年人心坎儿上?
Xin Hua She· 2025-10-30 02:23
Core Viewpoint - The article emphasizes the importance of home-based elderly care and the ongoing efforts to enhance the safety, convenience, and comfort of elderly living environments through home modifications [1][2]. Group 1: Current State of Home Modifications - Home modifications for the elderly have shown initial positive results, with examples such as the installation of non-slip mats and smart toilets in homes, significantly improving the quality of life for seniors [2]. - As of the end of 2024, the elderly population aged 60 and above in China is projected to exceed 310 million, with approximately 90% of seniors preferring to age at home [2]. Group 2: Government Initiatives and Policies - Various regions in China have implemented policies to promote home modifications for the elderly, including subsidies for purchasing elderly-friendly products [4]. - In 2024, Zhejiang province completed modifications for 64,900 households, with subsidy funds amounting to 603 million yuan [4]. Group 3: Challenges and Recommendations - There are challenges in the precision of modifications, as some products are not user-friendly for the elderly, leading to ineffective outcomes [6]. - Experts suggest that modifications should involve the elderly in the planning process and that a resource database for service providers should be established to facilitate better access to services [9]. Group 4: Service Support and Professionalization - The article highlights the need for ongoing support and professional services in home modifications, as many elderly individuals struggle with using smart devices without proper guidance [10]. - Recommendations include encouraging professionals from various fields to participate in home modification projects to enhance service quality [10].
重阳礼包与银发消费,是什么让老人乐意掏钱?
Xin Lang Cai Jing· 2025-10-29 15:24
Core Insights - The article highlights the growing trend of "silver economy" in Tongzhou District, where the elderly are shifting from traditional "elderly care" to "enjoying old age" with diverse consumption patterns [1][2][7] Consumption Trends - The average annual growth rate of consumption among pure elderly households in Tongzhou has reached 6.2% over the past three years, surpassing the overall resident growth rate of 5.1% [1][2] - Medical care has become the dominant consumption area, with 59.2% of respondents prioritizing it over other categories like food and daily necessities [2] - Elderly consumers are increasingly rational, with 80.3% prioritizing price and 69.2% focusing on quality when making purchases [2][3] Product Preferences - Elderly consumers show a strong preference for health-related products, with food items (78.63%) and health care products (42.31%) being the most frequently purchased categories [3] - The demand for lifestyle services and educational activities is also significant, with both categories accounting for 38.89% of consumption [4] Online Shopping Behavior - There is a notable increase in online shopping among the elderly, with 52.8% of younger seniors occasionally shopping online and 25.7% doing so regularly [4] - Many elderly individuals seek assistance from their children when navigating online shopping, especially for unfamiliar products [4][5] Challenges in Silver Economy - Despite the positive momentum in the silver economy, challenges remain, such as the mismatch between diverse consumer needs and the supply of products and services [7][8] - The government is working on optimizing supply through innovation and targeted services, including the development of specialized products for the elderly [7][8] Community and Institutional Support - The Tongzhou District has established various community support systems, including 7 regional elderly service centers and 196 service stations, to enhance service delivery [10] - The district is also focusing on attracting professional talent in elder care and related fields to support the growing demand [10] Engagement and Cultural Activities - The district is promoting active participation of the elderly in consumption and service provision through community activities and product experience events [11] - Collaborative efforts with neighboring regions aim to expand the scope of elderly care services, enhancing the overall quality of life for seniors [11]
数读“十四五”·产业新答卷③ 透过7万亿元市场,看银发经济含“金”量
Ren Min Wang· 2025-10-17 02:06
Group 1 - The "14th Five-Year Plan" period marks a significant transformation in China's industrial landscape, with a focus on upgrading traditional industries and emerging sectors [1] - By the end of 2024, the silver economy in China is estimated to reach approximately 7 trillion yuan, with the population aged 60 and above projected to be 310.31 million, accounting for 22% of the total population [2] - The number of elderly care institutions and facilities is expected to reach 406,000 by the end of 2024, with a total of 7.993 million beds, and the proportion of nursing beds increasing from 48% in 2020 to 65.7% [3] Group 2 - A pilot program for elderly care service consumption subsidies will be launched in three provinces starting July 2025, with the central government allocating 1.16 billion yuan for the first batch of subsidies [4] - During the "14th Five-Year Plan" period, 49 pilot cities have attracted over 50 billion yuan in social capital investment related to long-term care insurance, with the number of designated service institutions and care personnel increasing by over 50% [5] - Approximately 140 million health management services are provided annually for individuals aged 65 and above, with plans to enhance free health check-ups for the elderly by 2025 [6] Group 3 - The renovation of old residential communities has led to the implementation of age-friendly and barrier-free modifications in 56,000 communities, including the addition of 3.4 million parking spaces and 1.02 million charging stations [7] - Over 240 national standards related to age-friendliness and accessibility have been published, establishing a preliminary national standard system that addresses the basic living needs of the elderly [8] - By the end of 2024, the number of internet users aged 60 and above is expected to reach 156 million, representing about 14.1% of the total internet user base, with over 1 million smart devices modified for elderly use [9]
宁夏银川多措并举推动养老服务高质量发展
Zhong Guo Xin Wen Wang· 2025-10-14 11:19
Core Viewpoint - Yinchuan is implementing multiple measures to promote high-quality development of elderly care services, focusing on optimizing resource allocation and enhancing service capabilities [1][2] Group 1: Policy and Planning - Yinchuan is constructing a three-tiered elderly care service network, promoting the "15-minute elderly care circle" in urban communities, and integrating various service models such as home care, community care, institutional care, and medical care [1] - The city has completed the evaluation of the "14th Five-Year" elderly care service system plan and initiated preliminary research for the "15th Five-Year" plan addressing aging [1] Group 2: Community Engagement and Cultural Activities - Yinchuan has activated 571 elderly volunteer service teams and organized cultural activities such as reading events for the elderly [1] - The city has successfully applied for national honors such as "Respect for the Elderly Civilization Award" and established model elderly-friendly communities [1] Group 3: Service Brand Development and Integration - The city is cultivating the "Yin You Yi Yang" service brand, promoting deep integration of medical and elderly care, and has established six branded medical-elderly care demonstration projects [2] - A total of 30 elderly care institutions have achieved full coverage of medical-elderly care services [2] Group 4: Economic Initiatives and Subsidies - Yinchuan has launched an "upgrading" activity for age-friendly products, attracting 245 businesses and establishing 688 service points with over 74,000 products available [2] - The city has issued subsidies totaling 12.61 million yuan for 4,072 approved applications [2] Group 5: Infrastructure and Talent Development - Yinchuan has invested 1.5 million yuan to upgrade 15 community canteens for the elderly, with most locations now in trial operation or completed renovations [2] - The city has trained 200 elderly care workers and organized job fairs to address staffing needs [2] Group 6: Financial Support for the Elderly - The city has implemented a subsidy system for economically disadvantaged elderly individuals, completing assessments for over 1,800 seniors and providing services to more than 6,700 individuals [2] - As of September, approximately 17,300 seniors aged 80 and above have received a total of 42.48 million yuan in high-age subsidies [2]
敬老爱老新风尚 养老消费促发展 2025年全市“双月”活动启幕
Zhen Jiang Ri Bao· 2025-10-11 23:51
Core Points - The "Respect for the Elderly Month" and "Elderly Service Consumption Promotion Month" activities were launched on October 11, 2023, emphasizing the theme of promoting filial piety and building an elderly-friendly society [1] - The activities will include various programs focusing on respect, love, benefits, assistance, enjoyment, and protection for the elderly [2][3] Group 1: Event Overview - The event featured performances by senior sports teams, including Tai Chi and other exercises, to promote physical fitness among the elderly [1] - A call for volunteer service was made to the youth, encouraging them to engage in activities that support the elderly [1] Group 2: Elderly Care Services - An elderly care service area was set up at the event, showcasing age-friendly products, policy information, and health services, which attracted many elderly visitors [2] - The event aims to provide insights into future elderly living conditions and promote age-friendly product designs [2] Group 3: Activities and Initiatives - Six thematic activities will be conducted during the "Respect for the Elderly Month," including public education on aging, visits to elderly individuals, and promotion of elderly products and services [2] - The initiative includes the establishment of "Silver Age Reading" programs and the creation of "Silver Age Bookhouses" to enhance the cultural life of the elderly [2] Group 4: Legal Rights and Protection - A practical guide for elderly rights protection will be distributed, along with legal education activities to enhance awareness of legal rights among the elderly [3] - Continuous efforts will be made to combat telecom and online fraud targeting the elderly, ensuring their safety and legal protection [3]
11.6亿元!第一批养老服务消费补贴补助资金已经下达
Xin Lang Cai Jing· 2025-10-10 03:48
Core Points - The central government has allocated 1.16 billion yuan for the first batch of elderly care service consumption subsidies to support pilot regions in implementing subsidy projects [1] - This is the first nationwide implementation of elderly care service consumption subsidies targeting elderly individuals with moderate to severe disabilities [1] - The subsidy program includes home, community, and institutional elderly care services, with specific services outlined [1] Group 1: Subsidy Program Details - The subsidy targets elderly individuals assessed as having moderate, severe, or complete disabilities, covering various services such as meal assistance and rehabilitation care [1] - Subsidy funds will be distributed through an electronic consumption voucher system, allowing eligible elderly individuals to offset costs when purchasing care services [1] - The funding distribution follows a 9:1 principle, with varying central government support ratios across different regions [2] Group 2: Regional Initiatives - Recent activities in Chongqing and Henan have focused on promoting elderly care service consumption, with specific events and policies launched [4] - Shanxi province initiated a "Elderly Care Service Consumption Season" to enhance home care foundations and meet diverse elderly needs [4] - Chongqing's first elderly care service consumption season included the release of implementation plans for subsidies aimed at elderly individuals with moderate to severe disabilities [4]