Core Viewpoint - The automotive price war, which has lasted for nearly two and a half years, is showing signs of cooling down, indicating a shift in market dynamics and a need for companies to focus on aspects other than price competition [3][5][15]. Group 1: Price War Status - The large-scale automotive price war initiated by significant price cuts has begun to show signs of exhaustion, with a notable decrease in the number of models experiencing price reductions [3][4]. - Data from the China Passenger Car Association indicates that the number of models with price cuts has decreased significantly in 2023 compared to previous years, suggesting a stabilization in the market [3][4]. - The price war has led to a situation where companies are under immense pressure, with profit margins being squeezed and some smaller firms facing existential threats [5][6]. Group 2: Impacts of Price War - The prolonged price competition has negatively impacted brand image, leading consumers to perceive brands as low-value, which hinders their ability to compete in higher-end markets [6][14]. - The price war has created a cycle of consumer hesitation, where potential buyers delay purchases in anticipation of further price drops, exacerbating inventory issues for manufacturers [5][9]. Group 3: Future Strategies Post-Price War - Companies are encouraged to shift focus from price competition to strategies such as trade-in programs, which have been effective in stimulating consumer demand and breaking the cycle of price wars [9][11]. - The reliance on low prices as a competitive strategy is deemed unsustainable, as it can lead to diminished product quality and reduced investment in research and development [11][14]. - The automotive industry is transitioning towards deeper competition based on technology, user experience, and service, moving away from mere price comparisons [14][15].