Core Viewpoint - The article highlights the significant advancements in electric vehicle technology by German automaker Mercedes-Benz, particularly with the launch of the all-new fully electric GLC SUV, emphasizing the brand's commitment to innovation while maintaining its core values [1][3][9]. Group 1: Product Innovation - The all-new fully electric GLC SUV features a 99.3 cm wide screen, showcasing Mercedes-Benz's focus on aesthetics and user experience, with a design philosophy centered around the driver [5][7]. - The vehicle is equipped with the MB.OS system, which integrates various functionalities such as infotainment, intelligent driving assistance, and charging management, ensuring compatibility with future models [7][9]. - The GLC SUV boasts impressive energy recovery capabilities, achieving over 99% efficiency in energy recovery during braking, with a maximum recovery power of 300 kW, allowing for a WLTP range of 713 km [7][9]. Group 2: Market Strategy - Mercedes-Benz is heavily investing in technology and product launches, with a focus on the Chinese market, which is seen as a critical area for innovation and growth [9][11]. - The company plans to introduce a long-wheelbase version of the GLC SUV in China by 2026, reflecting its strategy to tailor products to local market demands [13]. - Mercedes-Benz aims to enhance its marketing strategies in China, leveraging both online and offline experiences to strengthen brand perception among consumers [11][13]. Group 3: Brand Philosophy - The brand's leadership emphasizes the importance of maintaining its core values while embracing new technologies, aiming to create a harmonious relationship between innovation and traditional craftsmanship [5][9]. - The concept of "Welcome Home" reflects Mercedes-Benz's desire to connect with consumers emotionally, ensuring that the brand remains memorable and desirable in the new electric era [3][13]. - The company acknowledges the competitive landscape in China, particularly with advancements in intelligent driving technologies, and expresses a commitment to adapt and innovate in response to these challenges [9][11].