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最低只要12万,奔驰价格“崩”了?
Hu Xiu· 2025-08-07 07:01
Core Viewpoint - Mercedes-Benz is experiencing significant price reductions on multiple models, leading to store closures and a sharp decline in sales and profits, particularly in the Chinese market [1][3][23]. Pricing and Sales - Recent price cuts for models like the A-Class and C-Class have reached up to 50%, with the A-Class being offered at a low of 125,600 yuan compared to its original price of 251,300 to 275,700 yuan [5][24]. - The overall sales revenue for Mercedes-Benz in the first half of 2025 was 66.377 billion euros, a year-on-year decline of 8.6% [24]. Store Closures - Several Mercedes-Benz dealerships, including those in Tangshan, Dongying, and Luoyang, have closed, attributed to business adjustments [2][9]. - The closures have caused customer dissatisfaction, as many are left without support for services purchased at the now-closed dealerships [10][12]. Financial Performance - The net profit after tax for the second quarter dropped by 68.7% year-on-year, with a total net profit of 2.688 billion euros for the first half, down 55.8% [24][25]. - In China, the sales volume fell by 14% in the first half of the year, making it the market with the largest decline for Mercedes-Benz globally [27][28]. Market Position and Challenges - The company is struggling to adapt to the growing demand for electric vehicles, with its electric models not gaining significant traction in the market [28][29]. - Mercedes-Benz's reliance on traditional fuel vehicles is becoming a liability as the industry shifts towards electrification and smart technology [16][29].
瑞银:“反内卷”下的中国汽车经销商、保险业、互联网巨头们
Zhi Tong Cai Jing· 2025-07-25 10:30
Group 1: Chinese Luxury Car Dealers - UBS analysts noted a recent stock price increase for Zhongsheng Group and Yongda Automotive, with respective rises of approximately 20% and 5% over the past five days, attributed to expectations of improved new car profit margins and market speculation on industry consolidation [2][3] - The Chinese government's crackdown on irrational competition is expected to stabilize retail prices and improve profit margins for dealers, which are sensitive to changes in new car profit margins [3][4] - Traditional luxury car brands are facing declining sales, with a 14% year-on-year drop in the first half of 2025, as domestic brands capture a larger market share, leading to potential further retail price discounts [4][5] Group 2: Chinese Insurance Industry - Following recent anti-involution measures, the Chinese life insurance sector saw a 9.1% increase in H-shares over four trading days, outperforming the Hang Seng Index [7] - Rising interest rates are expected to benefit life insurance companies in the long term, enhancing net asset value and reducing risks associated with interest spreads [8] - UBS anticipates that the upcoming lower pricing interest rate benchmark may make dividend-type policies more attractive, benefiting insurers with strong investment and distribution capabilities [8][9] Group 3: Chinese E-commerce Industry - The second quarter saw a 6.3% year-on-year increase in online retail sales, indicating a shift towards high-quality growth, with improved return rates attributed to policy changes on e-commerce platforms [11][12] - Instant retail investments by Alibaba and JD.com have led to a recovery in daily active users, although the conversion rate of new traffic remains lower compared to traditional channels [13][14] - UBS favors Alibaba in the e-commerce sector due to its potential in artificial intelligence-related businesses and expects significant value realization if execution is successful [18]
2025上海国际车展前瞻丨梅赛德斯-奔驰:新平台、新科技与全明星阵容齐登场
Jing Ji Guan Cha Bao· 2025-04-21 02:24
Group 1 - Mercedes-Benz will showcase 28 models at the Shanghai International Auto Show, emphasizing its leadership in electrification and intelligent mobility [2] - The global debut of two new platforms, VAN.EA and MMA, will feature the Vision V concept and the new electric long-wheelbase CLA, highlighting advancements in luxury MPVs and intelligent driving [3][4] - The MMA platform's efficient electric drive technology achieves fuel efficiency comparable to a "1-liter gasoline car," while the MB.OS system outlines a comprehensive path from daily commuting to advanced autonomous driving [4] Group 2 - The exhibition will include a diverse lineup of models from Mercedes-Benz, AMG, Maybach, and G-Class, showcasing a blend of luxury and performance [5] - The booth design, inspired by "City Realm," creates an immersive experience, allowing visitors to engage with the brand in a dynamic urban context [6] - The event aims to demonstrate Mercedes-Benz's commitment to technological empowerment and localized innovation in response to the Chinese market [6]