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全球电商的首都,为什么西雅图只能排第二?
3 6 Ke· 2025-11-14 08:41
从深圳华润置地大厦,到地球另一端的里约热内卢,直线距离接近一万八千公里。 这座大厦,坐落在深圳万象天地这个日客流达三十万的繁华地标之上,美客多中国团队的成员们,正跨 越十三个小时的时差,拉拢中国卖家迈进拉丁美洲的线上商路。 这条跨越半个地球的贸易通道,美客多并非独行。就在这同一栋大厦里,nocnoc、Tiendamia等平台的 灯火同样为拉美而亮。一座深圳的摩天楼,由此成了中国跨境圈撬动整个南美市场的隐秘支点。 nocnoc是拉美地区最大的线上跨境商店,覆盖约15个拉美市场,拥有超过6.5亿消费者;Tiendamia则在 南美与中美市场占据优势,业务遍及乌拉圭、阿根廷、秘鲁、厄瓜多尔和哥斯达黎加等国。 提起深圳的跨境电商聚集地,许多人首先想到的是坂田。这片面积仅28.51平方公里、相当于一个宝安 机场的土地,却聚集了数以万计的跨境电商企业,深圳约15万跨境卖家中有一小半聚集于此。 但深圳的跨境版图远不止坂田。从粤海街道的达实大厦,到前海国际人才港,再到后海新兴商务区, Shopee、亚马逊、Wayfair等平台的研发中心、创新基地星罗棋布,织就一张覆盖全城的跨境网络。 事实上,深圳不仅是全球卖家最密集的城市, ...
2025抖音电商红人之夜:在当红之年,探长红之道
Sou Hu Cai Jing· 2025-06-30 11:51
Core Insights - The Douyin e-commerce ecosystem is thriving, showcasing a mature incubation system that has produced a significant number of influencers with both content creativity and commercial acumen [1] - The Douyin E-commerce Influencer Night was a grand event that gathered influencers from various categories, facilitating discussions on new trends and opportunities for growth [1][2] Event Highlights - Over 100 influencers participated in the event, generating significant online buzz with the hashtag DouyinEcommerceInfluencerNight reaching over 150 million views [2] - The event featured a "Red Carpet Preparation" campaign, where influencers shared their experiences leading up to the event, enhancing audience engagement [2] - The "Red Carpet Show" attracted nearly 10 million online viewers, showcasing the unique styles and confidence of the influencers [7] Creative Scene Development - The event introduced immersive experiences through themed exhibitions, such as "Red Hot Life Exhibition," which highlighted contemporary lifestyle trends among young people [3] - Various interactive activities were organized, allowing users to engage with the brand and influencers in a creative manner [5] Industry Insights - Influencers shared valuable insights on business operations, including IP development, content creation, and user service, contributing to a rich exchange of ideas within the industry [9] - The event recognized outstanding influencers with awards in multiple categories, encouraging innovation and growth within the influencer community [11] Business Growth Metrics - Douyin e-commerce reported a 120% year-on-year increase in short video transactions and an 89% increase in product card transactions, indicating robust business growth [12] - The platform's strategy includes continuous support for influencers, with a focus on expanding product categories and enhancing user engagement [16] Future Outlook - Douyin e-commerce aims to foster a sustainable influencer ecosystem, with plans to launch the Douyin E-commerce Influencer Academy to support influencers through training and resources [16] - The event marked the beginning of a new journey for influencers, encouraging creativity and exploration in defining the next chapter of the influencer landscape [17]