Core Viewpoint - The article discusses the evolving landscape of e-commerce during the Double 11 shopping festival, highlighting the challenges faced by industry players and the potential role of Feishu in transforming operational efficiency through digital tools and AI integration [5][9][20]. Group 1: E-commerce Challenges - The e-commerce industry is experiencing a "midlife crisis," characterized by a decline in excitement and increased operational complexity, with the number of products in live streams ballooning to over 400, nearly double that of previous events [5][7]. - Despite the abundance of data, e-commerce companies struggle with high management costs and low decision-making efficiency, leading to a disconnect between data production and utilization [7][9]. - The rise of live commerce has compressed decision-making cycles, necessitating rapid adjustments to marketing strategies, which are hindered by fragmented data across multiple platforms [8][9]. Group 2: Feishu's Role - Feishu has entered the Double 11 preparations, positioning itself as a solution to the operational inefficiencies plaguing the e-commerce sector by offering integrated data management tools [5][11]. - The platform enables businesses to consolidate data from various sources, allowing for real-time analysis and decision-making, thus enhancing operational agility [9][11][20]. - Feishu's multi-dimensional spreadsheets serve as a "dashboard" for e-commerce teams, streamlining processes and reducing the need for manual data handling [9][11][22]. Group 3: AI Integration - The integration of AI tools within Feishu's platform allows for automation of repetitive tasks, significantly improving efficiency and freeing up human resources for more value-adding activities [15][20]. - Companies like Ato Star and Oupai Home have successfully implemented Feishu's solutions, resulting in substantial reductions in operational delays and improved management of live streaming events [22][23]. - The shift towards AI-driven processes is seen as a necessary evolution for the e-commerce industry, enabling teams to focus on creative and strategic tasks rather than mundane operational duties [20][29]. Group 4: Future of E-commerce - The article suggests that the future of e-commerce lies in embracing digital tools that enhance agility and responsiveness, moving away from traditional centralized systems [27][28]. - Feishu's approach exemplifies a "decentralized" model that empowers frontline employees to make decisions quickly, fostering a more dynamic organizational structure [27][29]. - The ongoing transformation in the e-commerce sector highlights the importance of continuous optimization and the need for businesses to adapt to rapidly changing market conditions [28][29].