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高退款率人群将被屏蔽?淘宝回应→
21世纪经济报道· 2025-05-13 11:40
Core Viewpoint - The introduction of a new feature on Taobao allows merchants to screen out high refund rate customers, which is expected to improve the quality of targeted promotions and increase transaction rates for merchants [1][3]. Group 1: New Feature on Taobao - Taobao has launched a feature enabling merchants to block high refund rate customers during targeted promotions, allowing for a complete block of 100% of abnormal refund customers [3]. - This feature is currently in beta testing and is only available to merchants in the Tmall and Taobao apparel sectors, with plans for broader application depending on merchant feedback during paid promotions [3]. Group 2: Changes in Refund Policies - Multiple e-commerce platforms, including Taobao, have announced significant adjustments to their "refund only" policies, shifting the responsibility of handling refund requests to merchants and consumers [4][5]. - The cancellation of the "refund only" option means that platforms will no longer intervene in refund requests after the consumer has received the goods, promoting direct negotiation between sellers and buyers [5]. - Taobao and Tmall will introduce a new store evaluation system called "Real Experience Score," which will be linked to product quality, logistics speed, and service guarantees, incentivizing merchants to enhance their offerings [5].