服饰行业：用代入感讲好穿搭审美，带动单品自然出圈 服饰商家每年推出上百个SKU已是常态。面对快上新、高竞争压力，许多商家往往面临相似的困惑：同样的品类，为什么别人就能卖爆？大家都在追热门风 格，如何做出自己的差异化？单品销量遇冷，如何通过穿搭带动增长？ 在抖音电商，优质短视频、直播内容对品牌声量、生意的拉动效果，已在诸多行业商家的实践中得以验证。 今年秋冬上新节点，不少服饰商家借助琥珀流光、暖系流光趋势，把生意卖到了上百万；当短剧浪潮涌来，薇诺娜等品牌，首创性地把品牌直播间融合进热 门短剧故事线里，实现品效协同增长。 在"好内容激发好生意"的共识之下，抖音电商今年再升级「电商好看计划」，鼓励商家和达人从信息真实有用、视听氛围良好、创作风格独特、商品新潮有 趣四大维度进行创作。抖音电商依照以上四大维度，甄选不同行业的抖音电商好看内容，将这些好看内容的好点子收录进「好内容的100个好点子」案例 集，为商家与达人提供实用的灵感库与创作思路。 本期文章，是专栏的第二期内容。我们将聚焦10大行业的10位商家，从他们的具体经营经验入手，拆解可直接上手的内容公式，帮助商家在实操中真正跑出 爆款，为更多商家提供经营启发。 抖 ...

Core Viewpoint - The article discusses the evolving landscape of men's fashion in China, highlighting the shift from a limited selection of styles to a more diverse and expressive market driven by platforms like Douyin (TikTok) [4][33]. Group 1: Market Dynamics - Men's clothing in China has historically been characterized by stable demand and limited supply, with options often being either basic affordable designs or high-end international brands [3][5]. - The rise of Douyin as a content-driven e-commerce platform is redefining men's fashion trends, introducing styles like "Clean Fit" and "City Boy" that resonate with younger consumers [4][33]. - There is a notable lack of brands that represent the aesthetic preferences of Chinese men, indicating a significant unmet commercial demand in the market [5][11]. Group 2: Brand Innovations - Entrepreneurs like Qin Lei and Galen are leveraging their industry experience to innovate within the men's fashion sector, focusing on quality and affordability [7][11]. - Qin Lei founded the brand MBNL-F to offer high-quality clothing at mid-range prices, aiming to make stylish options accessible to a broader audience [7][18]. - Galen's brand SEE ALSO emphasizes a minimalist and refined aesthetic, targeting younger male consumers with a focus on craftsmanship and style [7][11]. Group 3: E-commerce Strategies - The transition to live-streaming e-commerce has allowed brands to engage directly with male consumers, addressing their fashion needs in real-time [17][34]. - Brands are utilizing live-streaming not just for sales but as a platform for storytelling and building emotional connections with consumers [24][26]. - The Douyin platform has implemented supportive policies that significantly reduce operational costs for small and medium-sized businesses, facilitating their growth in the competitive fashion market [39][40]. Group 4: Sales Performance - During the Double 11 shopping festival, brands like MBNL-F achieved significant sales milestones, with one event attracting over 18,000 simultaneous viewers and generating over 10 million yuan in sales [22][18]. - The sales growth for brands participating in Douyin's live-streaming events has been substantial, with some reporting over 200% year-on-year increases during major promotional periods [18][27]. Group 5: Future Outlook - The article suggests that the men's fashion segment, previously considered challenging, is being redefined through innovative content and branding strategies on platforms like Douyin [39][40]. - The ongoing evolution of consumer preferences and the rise of content-driven commerce indicate that more success stories in men's fashion are likely to emerge in the future [39][40].