Group 1 - The core viewpoint of the article highlights that search has become a crucial growth driver for merchants within the Douyin e-commerce ecosystem, especially during the 618 shopping festival, with new search features introduced to meet diverse merchant needs [1] - Douyin e-commerce has upgraded its search functionalities, adding comprehensive search and image search, allowing merchants to reach users through richer marketing formats and effectively capture search traffic [1] - The introduction of exposure incentive mechanisms such as "keyword-driven traffic boost" and "full-store growth explosion" enables merchants to exchange real-time operational results for traffic, creating a positive cycle of GMV growth and exposure enhancement [1] Group 2 - The 618 shopping festival saw trending search items including durian, lychee, and zongzi, with categories ranging from food to fashion and beauty essentials, reflecting consumer preferences [2] - Popular search terms during the event included mobile phone cases, smart digital products, and beauty products, indicating a diverse range of consumer interests [4] - The Douyin e-commerce platform reported that over 80% of users engage in searches daily, with an average of nearly 500 million e-commerce search visits, highlighting the platform's significant search traffic and its potential for merchants [27]

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