Core Insights - The integration of e-commerce links into AI models marks a significant shift towards commercialization and indicates the onset of a new competitive landscape in AI-driven shopping [1][12][22] Group 1: AI Model Developments - Major AI models like Doubao, Kimi, and Tencent Yuanbao have begun embedding e-commerce links in their responses, enhancing user interaction with shopping functionalities [2][5][9] - Doubao's integration is the most direct, often providing e-commerce links even without specific prompts for recommendations [9] - Tencent Yuanbao's links are embedded within images, and it has partnered with JD.com to facilitate book purchases directly through the model [5][13] Group 2: User Acceptance and Experience - Users show a higher acceptance of e-commerce links compared to traditional advertisements, as these links serve as supplementary information when users express interest in products [11][12] - The shift towards e-commerce links is seen as a more natural extension of user inquiries, enhancing the overall user experience [11] Group 3: Business Implications - The introduction of e-commerce links allows AI models to convert user engagement into direct sales, creating a win-win situation for both AI platforms and e-commerce businesses [12][22] - The competitive landscape is intensifying, with AI models and e-commerce platforms striving to create integrated shopping ecosystems [15][19] Group 4: Market Trends and Future Outlook - The upcoming Double Eleven shopping festival is expected to showcase the highest level of AI integration in e-commerce to date, with various platforms launching their own AI shopping solutions [16][19] - The collaboration between AI models and e-commerce platforms is anticipated to evolve into commission-based partnerships, similar to existing affiliate marketing models [21][22] Group 5: Financial Pressures and Strategies - AI models are under significant financial pressure to monetize their services, with OpenAI reporting a revenue of approximately $4.3 billion in the first half of the year but facing a loss of $13.5 billion [20][21] - The e-commerce sector presents a promising avenue for revenue generation, with potential for commission-sharing models and resource exchanges between AI platforms and e-commerce businesses [21][22]