Core Insights - The importance of building a sustainable e-commerce ecosystem has become increasingly evident, shifting from regulatory policies to platform-driven governance to protect the rights of both consumers and merchants [1] Group 1: Policy Enhancements - Douyin has announced an upgraded plan for its "Nine Merchant Support Policies" for 2026, focusing on cost reduction, traffic acquisition, conversion efficiency, and operational stability for merchants [2] - The platform will reduce the technical service fee to 0.6% for merchants using the "Qianchuan·Chengfang" product, significantly lowering operational costs [2] - Douyin has expanded its commission exemption policy to cover all categories, allowing various business models to benefit from these initiatives [2] Group 2: Marketing and Promotion Strategies - Douyin has optimized its promotion fee refund policy, reducing costs associated with ineffective advertising and enhancing return on investment [3] - The platform's previous initiatives saved merchants over 32 billion yuan in costs, demonstrating the effectiveness of its support measures [4] Group 3: AI Integration - Douyin plans to provide free AI capabilities to merchants, enhancing customer service and content production while reducing labor costs [4][5] - The use of AI technology aims to address common challenges faced by small and medium-sized businesses in content creation and marketing [5] Group 4: Customer Acquisition and Conversion - Douyin is optimizing its algorithms to support high-quality e-commerce content, improving the visibility of good content and providing a fair customer acquisition channel for smaller merchants [6] - The "Grass Planting Incentive Program" has attracted 3.67 million creators, significantly boosting user engagement and sales [6] - Douyin will implement a 10 billion yuan coupon subsidy plan to lower consumer spending thresholds and enhance order conversion rates [6] Group 5: Financial Stability for Merchants - The platform has optimized its payment terms, allowing for a minimum payment period of three days post-order confirmation, which strengthens merchants' financial confidence [7] - The recent government initiatives aim to promote sustainable e-commerce development, aligning with Douyin's efforts to alleviate merchant burdens and enhance the online business environment [7]