Core Insights - The importance of building a sustainable e-commerce ecosystem has become increasingly evident, shifting from regulatory policies to platform-driven governance to protect the rights of both consumers and merchants [1] Group 1: Policy Enhancements - Douyin has announced an upgraded plan for its "Nine Merchant Support Policies" for 2026, focusing on cost reduction, traffic acquisition, conversion efficiency, and operational stability for merchants [2] - The platform will reduce the technical service fee to 0.6% for merchants using the "Qianchuan·Chengfang" product, significantly lowering operational costs [2] - Douyin has expanded its commission exemption policy to cover all categories, allowing various business models to benefit from these initiatives [2] Group 2: Marketing and Promotion Strategies - Douyin has optimized its promotion fee refund policy, reducing costs associated with ineffective advertising and enhancing return on investment [3] - The platform's previous initiatives saved merchants over 32 billion yuan in costs, demonstrating the effectiveness of its support measures [4] Group 3: AI Integration - Douyin plans to provide free AI capabilities to merchants, enhancing customer service and content production while reducing labor costs [4][5] - The use of AI technology aims to address common challenges faced by small and medium-sized businesses in content creation and marketing [5] Group 4: Customer Acquisition and Conversion - Douyin is optimizing its algorithms to support high-quality e-commerce content, improving the visibility of good content and providing a fair customer acquisition channel for smaller merchants [6] - The "Grass Planting Incentive Program" has attracted 3.67 million creators, significantly boosting user engagement and sales [6] - Douyin will implement a 10 billion yuan coupon subsidy plan to lower consumer spending thresholds and enhance order conversion rates [6] Group 5: Financial Stability for Merchants - The platform has optimized its payment terms, allowing for a minimum payment period of three days post-order confirmation, which strengthens merchants' financial confidence [7] - The recent government initiatives aim to promote sustainable e-commerce development, aligning with Douyin's efforts to alleviate merchant burdens and enhance the online business environment [7]

Core Viewpoint - Douyin E-commerce has announced an upgraded plan for its "Nine Merchant Support Policies" for 2026, focusing on optimizing the e-commerce ecosystem and addressing the needs of merchants while balancing the interests of both buyers and sellers [2][3]. Group 1: Policy Upgrades - The new policies will increase investment and systematically upgrade aspects such as cost, traffic, conversion, fulfillment, technology, and governance to enhance long-term certainty for merchants [3]. - A significant change includes the reduction of technical service fees to 0.6% for merchants using the "Qianchuan·Chengfang" product, effectively lowering operational costs [3][4]. - The scope of commission exemptions has been expanded to cover all categories, allowing various business models to benefit from the policies [3]. Group 2: Marketing and Promotion - Douyin has optimized its promotion fee refund policy, reducing promotional costs for eligible orders and minimizing losses from ineffective advertising [4]. - The "Grass Planting Incentive Program" has been upgraded to encourage high-value content production through cash incentives, attracting 3.67 million creators and generating over 1 billion in GMV daily by the end of 2025 [7]. Group 3: Technology Empowerment - Douyin will continue to provide AI technology capabilities to merchants, including free AI customer service to reduce labor costs and improve efficiency in addressing customer inquiries [5][6]. - The dynamic AIGC creative capabilities will assist merchants in generating marketing content while optimizing it based on user feedback [6]. Group 4: Cash Flow and Operational Support - The platform has optimized its payment terms, allowing the shortest payment period to be reduced to 3 days after order confirmation, enhancing merchants' operational confidence [8]. - Douyin's initiatives align with national policies aimed at promoting sustainable e-commerce development and improving the online business environment [8].

Core Insights - The article discusses the shift in the e-commerce industry from a focus on growth and GMV to a more sustainable approach that emphasizes profitability and efficiency, reflecting a maturation of the sector [3][36] - Douyin E-commerce has introduced significant cost-saving measures for merchants, aiming to address their urgent need for improved profitability [3][4][36] Group 1: Cost Reduction Initiatives - Douyin E-commerce plans to save merchants over 32 billion yuan by 2025 through various initiatives such as commission waivers and reduced promotional fees [3][4] - The 2026 policy includes expanded commission waivers across all categories, significantly benefiting merchants by lowering their operational costs [7][15] - Specific examples show that merchants like Navigare and Mianzhuwu have saved substantial amounts, allowing them to invest in product differentiation and marketing [8][10] Group 2: Efficiency Improvements - The introduction of the "dual commission" mechanism allows merchants to set different commission rates based on traffic sources, reducing negotiation burdens and increasing operational efficiency [19][20] - Douyin E-commerce has implemented a system to automatically filter out high-risk orders, helping merchants avoid unnecessary advertising costs [13][14] - The platform has also reduced the payment cycle to as short as three days post-delivery confirmation, significantly improving cash flow for small and medium-sized businesses [31] Group 3: Enhanced Support and Technology Utilization - The 2026 policy includes the use of AI technology to assist merchants with customer service and content creation, further enhancing operational efficiency [34][35] - Douyin E-commerce is committed to maintaining a fair operating environment by addressing issues like malicious claims and counterfeit goods through upgraded governance systems [32][33] - The overall strategy focuses on building a supportive infrastructure for merchants, allowing them to focus on product quality and storytelling rather than operational hurdles [36]

Group 1 - The core viewpoint of the article is that Douyin E-commerce has launched an upgraded plan for its "Nine Merchant Support Policies" aimed at reducing operational costs and enhancing efficiency for merchants, thereby supporting their long-term development [1][2] - The new policies address key concerns of merchants, including comprehensive cost pressure, traffic acquisition and conversion efficiency, transaction uncertainty, and operational efficiency [1][2] - Over the past year, Douyin E-commerce has saved merchants over 32 billion yuan through various initiatives such as commission waivers and support funds for small businesses [1] Group 2 - The platform will expand its commission-free policy to all categories, reducing technical service fees for orders generated by the "Qianchuan·Chengfang" product to 0.6% [1] - Douyin E-commerce will enhance its AI capabilities to help merchants reduce labor costs and improve response efficiency, including free AI customer service and dynamic AIGC creative capabilities [1][2] - A cash incentive program will be launched to promote high-value content production, with 3.67 million creators participating by the end of 2025 [2] Group 3 - The platform will implement a 10 billion yuan coupon subsidy plan and introduce a "dual commission" feature to lower overall costs for merchants [2] - Douyin E-commerce will prioritize support for merchants with high settlement rates, fast shipping, and good service experiences, while also optimizing advertising and recommendation logic [2] - The platform will provide differentiated support for various merchants, including financial and service support for small and medium-sized businesses and optimizing payment terms [2][3]

Core Insights - Douyin E-commerce announced an upgrade to its "Nine Merchant Support Policies" for 2026, focusing on enhancing long-term certainty for merchants by increasing investment across various operational aspects [1] - The platform aims to address common merchant concerns such as cost pressure, traffic acquisition, conversion efficiency, and operational efficiency through systematic upgrades [1] Group 1: Cost Reduction and Efficiency Improvement - The upgraded support plan emphasizes reducing merchant operating costs, with a new commission exemption policy that lowers technical service fees to 0.6% for orders generated using the "Qianchuan·Chengfang" product [2] - The exemption range has been expanded to cover all categories, and promotional fee refund policies have been optimized to enhance return on investment [2] - The platform will also provide a large number of materials to help merchants save on production costs [5] Group 2: Traffic Distribution and Transaction Mechanism - The platform will optimize algorithms and distribution mechanisms to direct traffic towards high-quality content and efficient supply [6] - A cash incentive and growth support program will be upgraded to encourage the continuous production of high-value content, with 3.67 million creators participating in the "Grass Planting Incentive Program" by the end of 2025 [6] - A 10 billion yuan coupon subsidy plan will be launched to lower overall operating costs for merchants and stabilize revenue expectations [6] Group 3: Transaction Certainty and Risk Management - The platform will enhance transaction certainty by supporting merchants with high settlement rates and fast shipping, while also improving the identification and removal of abnormal and high-risk orders [8] - Advertising and recommendation logic will be optimized to improve product and user demand matching, and a return diagnosis tool will be developed to help merchants analyze return reasons [8] Group 4: Fair Business Environment and Support for Different Merchant Stages - Douyin E-commerce will strengthen intellectual property protection and market order governance, including measures to combat false advertising and counterfeit goods [10] - Differentiated support arrangements will be provided for merchants at various development stages, including financial, traffic, and service support for small and medium-sized merchants [10] - The platform will also reduce the minimum payment period to three days after order confirmation to alleviate cash flow pressure for merchants [10] Group 5: Industry Context and Future Outlook - The platform will continue to listen to merchant feedback to improve communication and service mechanisms, promoting stable growth for good products, content, and services [12] - The integration of live-streaming e-commerce is highlighted as a significant growth area, with the potential to improve merchant operations and lower transaction costs [12]

Core Viewpoint - Douyin E-commerce has announced an upgraded plan for its "Nine Merchant Support Policies" for 2026, focusing on enhancing long-term certainty for merchants by systematically upgrading various aspects of their operations, including costs, traffic, conversion, fulfillment, technology, and governance [1] Group 1: Cost Reduction and Efficiency Improvement - The platform aims to lower merchant operating costs by upgrading its commission-free policies, reducing technical service fees to 0.6% for orders generated using the "Qianchuan·Chengfang" product [1] - The commission-free scope has been expanded to all categories, and promotional fee refund policies have been optimized to directly reduce promotional fees for eligible orders [1] - The platform will also implement measures to lower costs associated with ineffective advertising, enhancing the return on investment for merchants [1] Group 2: AI Technology Integration - Douyin E-commerce will continue to provide merchants with AI capabilities to enhance customer service, content production, and business decision-making [3] - Free AI smart customer service will help reduce labor costs and improve response efficiency, while dynamic AIGC creative capabilities can generate 1 to 2 million pieces of content daily, significantly saving production costs for merchants [3] Group 3: Traffic Acquisition and Conversion Efficiency - The platform will optimize algorithms and distribution mechanisms to direct traffic towards high-quality content and efficient supply [5] - The "Grass Planting Incentive Program" will be upgraded to encourage the production of high-value content, with cash incentives and support for creators [5] - A 10 billion yuan coupon subsidy plan will be launched to further enhance conversion rates and stabilize merchant revenue expectations [5] Group 4: Transaction Certainty Enhancement - The platform will focus on improving transaction certainty by supporting merchants with high settlement rates and fast shipping, while identifying and eliminating high-risk orders [7] - Advertising and recommendation logic will be optimized to better match products with user needs, and a return diagnosis tool will be developed to help merchants analyze return reasons [7] Group 5: Fair Business Environment and Differentiated Support - Douyin E-commerce will strengthen intellectual property protection and market order governance, implementing measures to combat false advertising and counterfeit goods [9] - The platform will provide differentiated support for merchants at various development stages, including financial, traffic, and service support for small and medium-sized businesses [9] - The platform will also reduce the minimum payment period to three days post-order confirmation to alleviate cash flow pressures for merchants [9] Group 6: Industry Insights - Industry experts note that the measures introduced by Douyin E-commerce, if effectively implemented, could improve merchant operating conditions and lower transaction costs, allowing more small and medium-sized businesses to benefit from the growth of live commerce [11]

Core Insights - Douyin E-commerce announced an upgrade to its "Nine Merchant Support Policies" for 2026, aiming to enhance support for merchants on the platform [1] - Over the past year, the platform has saved merchants more than 32 billion yuan through various initiatives, including commission-free product cards and support funds for small businesses [1] Summary by Categories Merchant Support Policies - The upgraded support plan includes a reduction in technical service fees to 0.6% for orders generated using the "Qianchuan·Chengfang" product [1] - The commission-free policy will be expanded to cover all categories, broadening the applicable scenarios from shelf product cards to content-based scenarios [1]

Core Insights - The article discusses the challenges faced by e-commerce businesses in accurately measuring their return on investment (ROI) amidst rising sales figures and complex cost structures [2][4][19] - Douyin E-commerce has introduced a new marketing product, "Qianchuan·Chengfang," aimed at helping merchants optimize their marketing strategies and improve profitability [9][30] Group 1: E-commerce Challenges - Many merchants are struggling to reconcile their significant sales growth with low net profits, as seen in a case where a company reported 13 million yuan in sales but only 50,000 yuan in profit due to a focus on GMV without considering ROI [2][4] - The complexity of the e-commerce ecosystem, including various costs like traffic, influencer marketing, and logistics, makes it difficult for merchants to track the effectiveness of their investments [3][19] Group 2: Douyin E-commerce Solutions - Douyin E-commerce's new product "Qianchuan·Chengfang" aims to provide merchants with comprehensive tools to calculate their total costs and optimize their marketing budgets effectively [9][12] - The platform offers three main capabilities: Qianshe for strategic management, Qianyi for execution, and Qianxun for intelligent recommendations, all designed to enhance the overall marketing efficiency for merchants [11][16] Group 3: Marketing Optimization - The new system allows merchants to input a budget and ROI target, enabling automated and optimized budget allocation across various marketing channels without the need for manual adjustments [14][19] - The introduction of a dual-commission model for influencer marketing allows for more flexible collaboration, potentially increasing both influencer earnings and merchant profits [23][25] Group 4: AI Integration - AI plays a crucial role in the new marketing strategies, enabling real-time diagnostics and recommendations based on user behavior and market trends, thus helping merchants make informed decisions [26][27] - The integration of AI allows for dynamic content generation and optimization, enhancing the effectiveness of marketing campaigns and improving conversion rates [26][27] Group 5: Future Outlook - The shift from a focus on advertising metrics to a shared responsibility for ROI between the platform and merchants signifies a new era in e-commerce, emphasizing collaboration and long-term growth strategies [29][30] - As user behavior and merchant needs evolve, the platform's capabilities are expected to adapt, providing ongoing support for businesses to thrive in a competitive landscape [28][30]

Core Insights - The article discusses the challenges faced by e-commerce businesses in accurately calculating their return on investment (ROI) amidst complex operational costs and marketing strategies [1][2][3] Group 1: E-commerce Challenges - Many e-commerce businesses are struggling to reconcile their gross merchandise volume (GMV) growth with actual profits, as seen in a case where a company reported sales of 13 million yuan but only 50,000 yuan in net profit due to a focus on GMV without considering ROI [1] - The complexity of the e-commerce ecosystem, including various costs such as traffic, influencer marketing, and logistics, makes it difficult for businesses to track the effectiveness of their investments [1][2] Group 2: User Behavior and Marketing Strategies - User behavior on platforms like Douyin is evolving, with consumers engaging in a full-chain experience of "watching, searching, buying, and sharing," leading to a need for businesses to understand the entire customer journey rather than focusing on isolated metrics [2][3] - Businesses are encouraged to adopt a holistic approach to ROI calculation, integrating all aspects of marketing and sales to avoid inefficient resource allocation [2][3] Group 3: Douyin's New Marketing Solutions - Douyin has introduced a new marketing product called "Qianchuan·Chengfang," which aims to help businesses clarify their operational costs and maximize the value of every investment [5][6] - The platform offers three key capabilities: strategic management, execution management, and intelligent recommendations, enabling businesses to optimize their marketing efforts and improve ROI [5][6][7] Group 4: Budget Optimization and Profit Maximization - The new system allows businesses to set budgets and ROI targets without needing to differentiate between various marketing channels, enabling more efficient budget allocation and decision-making [7][8] - Douyin's platform aims to enhance profit levels by optimizing marketing strategies based on real-time data, ensuring that businesses can achieve the best possible ROI [8][9] Group 5: Accessibility of Advanced Tools - The advancements in Douyin's marketing tools are designed to democratize access to sophisticated budgeting and decision-making capabilities, previously available only to larger businesses [9][10] - The platform's intelligent coupon system has been upgraded to help businesses achieve specific conversion goals, addressing common challenges in promotional strategies [10][11] Group 6: Influencer Collaboration and Product Selection - Douyin has introduced a dual-commission model for influencer collaborations, allowing for more flexible and profitable partnerships that benefit both influencers and businesses [11][12] - Businesses can now leverage the platform's capabilities to identify potential best-selling products without relying solely on past experiences, thus maximizing growth opportunities [12][13] Conclusion - The evolution of user behavior and business needs has prompted Douyin to shift its focus from advertising metrics to shared ROI goals, marking a significant transformation in the e-commerce landscape [13]

Core Insights - The 2025 Douyin E-commerce Qinchuan Conference was held in Shanghai, focusing on the future of e-commerce marketing and launching a new marketing product "Qinchuan·Chengfang" [1] - The conference emphasized the evolution of user consumption from "single-point behavior" to "full-link interaction," highlighting the need for marketing strategies to extend across the entire consumer journey [2][3] - The new marketing paradigm encourages merchants to integrate marketing and operations, moving from a reliance on single advertising to a comprehensive operational strategy [3] Group 1: New Marketing Trends - The number of new stores on the Qinchuan platform reached 1.95 million over the past year, indicating a significant influx of new customers [2] - Daily orders on Douyin exceed 100 million, reflecting a mature purchasing mindset among users and the necessity for merchants to adapt to various sales scenarios [2] - Merchants are increasingly focusing on long-term operational strategies rather than short-term spikes in sales driven by influencers or promotional events [2] Group 2: Qinchuan·Chengfang Product Features - "Qinchuan·Chengfang" aims to provide a one-stop intelligent marketing system through three core capabilities: strategy management, dynamic intelligent services, and precise recommendations [3][5] - The product offers a unified view of marketing costs across the entire operational chain, allowing merchants to make informed decisions based on real-time data [6] - Enhanced AI capabilities enable better understanding and prediction of user behavior, improving the accuracy of marketing strategies [7] Group 3: Operational Efficiency and Budget Management - The product facilitates a transition from fragmented budget allocation to a more integrated approach, allowing for flexible distribution of marketing budgets based on performance [7][8] - Merchants can utilize features like "full-store promotion" to automatically test and promote long-tail products, significantly increasing their sales potential [8] - The introduction of a dual-commission model for influencer partnerships aims to optimize profitability for merchants while ensuring effective marketing [8] Group 4: Technological Advancements - The underlying technology of "Qinchuan·Chengfang" includes advanced AI models that analyze user behavior and preferences, enhancing the effectiveness of marketing campaigns [9][12] - The system automates budget allocation and ROI management, allowing merchants to focus on strategic growth rather than manual adjustments [12] - The conference also announced a reduction in e-commerce service fees to 0.6% and a substantial subsidy program to support merchants in adopting these new technologies [13] Group 5: Future Outlook - Douyin E-commerce plans to continue investing in technology and resources to support merchants in navigating the evolving landscape of intelligent marketing [14] - The company aims to create a collaborative environment for merchants to leverage technological advancements and achieve sustainable growth in the new marketing era [14]