Core Viewpoint - The recent "Double Eleven" sales event has raised concerns among major liquor companies regarding unauthorized sales and potential counterfeit products on e-commerce platforms [1] Group 1: Company Responses - Major liquor companies such as Moutai, Wuliangye, and Guizhou Xijiu have issued statements condemning unauthorized sales on e-commerce platforms, highlighting issues with product authenticity and complex supply chains [1][5] - Wuliangye released a consumer notice indicating that some online platforms are selling its products through unauthorized stores, which may lead to counterfeit and substandard goods [1][5] - Guizhou Xijiu also expressed concerns about the risks of counterfeit products from unauthorized online channels, while providing a list of authorized sellers [5] Group 2: Pricing and Market Dynamics - As of October 20, the subsidized price for 53-degree Feitian Moutai was 1,650 yuan per bottle, a decrease of 30 yuan from the previous days, while Wuliangye's price remained stable at 769 yuan, both significantly lower than wholesale market prices [1] - A market representative noted that the current promotional prices for major liquor brands are often lower than those in official stores, indicating a disconnect between online and offline pricing [5] - The pricing strategy during the "Double Eleven" event is primarily driven by e-commerce platforms purchasing products from the market and subsidizing prices, which complicates the supply chain and raises concerns about product authenticity [5][6] Group 3: E-commerce Platform Practices - Taobao's customer service claimed that its "Billion Subsidy Channel" is official and guarantees product authenticity, promising a "tenfold compensation" for counterfeit products [6] - Industry experts pointed out that liquor products sold on e-commerce platforms often come from social channels, which are outside the manufacturers' control, leading to increased risks of counterfeiting [6] - The current sales model for premium liquor has deviated from its original intent, raising concerns about the sustainability and integrity of such sales practices [6]

名酒作为引流品已背离其销售初衷 "双十一"刚刚开场，名酒大促就已经上了力度，也引发了酒企的担忧。 近日包括茅台、五粮液、贵州习酒等多家酒企发布声明，指责部分电商平台并未获得授权，货源来源复杂，存在真伪难辨的问题。 记者在部分电商平台看到，截至10月20日16时，53度飞天茅台补贴后价格为1650元/瓶，比前两日又下滑了30元，五粮液普五769元/瓶与此前价格持平，都 明显低于市场批发价。 10月19日晚，五粮液发布了《致五粮液消费者告知书》，称部分网络平台存在非授权门店销售"五粮液"品牌产品的情况。经排查发现，非官方授权店铺所 售"五粮液"产品，其货源渠道未纳入五粮液官方产品管控与追溯体系，可能存在假冒伪劣、以次充好等问题。 同时，五粮液公布了部分线上非授权店铺名单，记者注意到名单中包括了美团名酒行、1919、淘宝的百亿补贴频道等。 0 and and the first the first to 南昌 1 199 同期贵州习酒也发布声明，指责线上非授权渠道销售产品存在假冒伪劣风险，但公布的线上授权名单中，主要是习酒和经销商在电商平台开设的店铺。此前 几日，贵州茅台也公布了官方及第三方合作线上渠道的名单。 有 ...