电影市场逻辑变化

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《南京照相馆》预测票房翻倍,暑期档的转折点终于来了
3 6 Ke· 2025-07-30 03:55
Core Insights - The phenomenal performance of "Nanjing Photo Studio" and the underwhelming results of many summer blockbusters reflect significant changes in the film market dynamics [1][24] - The film is projected to achieve a box office of over 34.59 billion, marking it as the first major domestic blockbuster of the summer season [1][2] Box Office Performance - "Nanjing Photo Studio" saw its AI box office prediction double from 15 billion to 34.59 billion within a day [1] - The film broke the single-day box office record for historical films in the summer season, achieving a cumulative box office of 5.15 billion within its first few days [2][3] - The film's performance on weekdays significantly elevated the overall box office, with a single-day revenue of 1.79 billion, compared to the typical 400-600 million range for weekdays in the summer [3] Audience Reception - The film received a high rating of 8.6 on Douban, contributing to its rising box office performance [4] - The audience demographic for "Nanjing Photo Studio" is diverse, with a significant portion of viewers over 40 years old, indicating its broad appeal [21] Market Trends - The success of "Nanjing Photo Studio" contrasts sharply with other films that failed to meet expectations, highlighting a shift in audience preferences towards quality content over star power or established IPs [24] - The film's success has positively impacted the box office performance of other films released in August, such as "East Extreme Island" and "Wang Wang Mountain Little Monster," which are now receiving increased attention [25][30] Thematic and Artistic Approach - "Nanjing Photo Studio" adopts a unique narrative perspective, focusing on ordinary Chinese citizens during the Nanjing Massacre, which sets it apart from previous films on similar themes [10][11] - The film's restrained visual and emotional expression allows for a more profound connection with the audience, avoiding the typical sensationalism found in war films [15][17]