电影票房位列第一方阵 转自：成都日报锦观 数据显示，至2月22日，电影消费券整体发放平稳有序，累计发放1041.2万元，惠及观众34.91万人，带 动电影票房3196.3万元。市民抢券、用券热情高涨。 亮眼票房的背后，是一笔精打细算的"惠民账本"。今年春节，四川创新推出"电影消费券+美食文旅补 贴"双重惠民举措。总额高达4800万元的"金熊猫惠民观影行"消费券与1600万元美团文旅补贴同步发 放，将电影票价实实在在地"打"了下来。 2026年春节档（2月15日至2月23日）收官之际，档期全国总票房已突破55亿元。截至23日16时，成都电 影市场也交出亮眼成绩单：成都市档期票房达1.08亿元，位列全国城市票房第四位，稳居第一方阵；四 川省则以2.86亿元的总成绩，居全国省级票房第六位。在刚刚过去的马年新春，从惠民观影的真金白 银，到"四川造"电影的强势崛起，成都用实实在在的举措，让光影流量真正转化为新春的烟火气与幸福 感。 ...

Core Insights - The total box office for the 2026 Spring Festival period has exceeded 50 billion yuan, with a record number of screenings and a more affordable ticket price, indicating strong demand from third and fourth-tier cities [2] Group 1: Box Office Performance - As of February 20, 2026, the film "Panda Plan: Tribal Adventure" has grossed over 136 million yuan, ranking among the top five films of the Spring Festival period [1] - The total box office for the Spring Festival films (including pre-sales) has surpassed 3.2 billion yuan, with Sichuan province contributing 168 million yuan, ranking sixth nationally [1] - Chengdu's box office performance reached 61.1 million yuan, placing it fourth in the national city rankings, with 1.24 million viewers, ranking third nationally [1] Group 2: Audience Engagement and Promotions - Sichuan province has issued 48 million yuan in "Golden Panda Benefit Movie Viewing" consumption vouchers to lower the viewing threshold, expected to stimulate over 2 million audience visits [2] - The Pacific Cinema in Sichuan reported a total of 240,000 viewers and a box office of 10.6 million yuan during the Spring Festival, with an average occupancy rate of 35.8% [1] Group 3: Film Variety and Market Dynamics - This year's Spring Festival features the most diverse range of film genres and frequent promotional events, indicating a return to rational market conditions [2] - The film "Flying Life 3" has dominated the box office, capturing a significant share, while other films like "Silent Awakening" and "Bounty Hunter" follow closely behind, with audience reviews driving screening and occupancy rates [2]

Core Insights - The article highlights the popularity of local films during the Spring Festival in Chengdu, with the city ranking third in national box office revenue, surpassing 370 million yuan [1] - The film "Panda Plan 2" has performed exceptionally well, grossing over 80 million yuan and ranking among the top five films during the holiday period [1] - Various promotional activities, including the "Follow the Movie to the Market" event, have enhanced the festive atmosphere and attracted large audiences to cinemas [2][5] Box Office Performance - As of February 18, 2026, the total box office for the Spring Festival has exceeded 1.9 billion yuan, with Chengdu contributing over 37 million yuan [1] - The film "Racing Life 3" achieved the highest box office on the first day of the new year, with some prime showtimes being sold out [2] - The number of screenings for "Racing Life 3" increased from 23 to 30 due to high demand [2] Audience Engagement - The presence of stars like Jackie Chan and Ma Li during promotional events has significantly boosted audience engagement, with fans expressing excitement about the films [3] - The character portrayal by Ma Li in "Panda Plan 2" has received positive feedback, showcasing a blend of strength and tenderness [3] Promotional Activities - The "Follow the Movie to the Market" event has included various activities such as flash exhibitions and immersive experiences, enhancing the overall cinema experience [4][5] - A total of 48 million yuan in movie consumption vouchers has been distributed across the province to encourage movie attendance, expected to stimulate over 2 million moviegoers [5] - Cinemas have transformed into immersive experience spaces, offering unique attractions like the "Biao Ren" flash exhibition and XR experiences [5]