Core Viewpoint - CATL is shifting its business model from traditional battery sales to a comprehensive service model that includes battery leasing, battery swapping services, and lifecycle management, marking a significant transformation in its approach to the battery aftermarket [8][9][10]. Group 1: Strategic Partnerships and Market Entry - CATL is bypassing traditional automotive dealerships and directly selling electric vehicles through e-commerce platforms, indicating a critical phase in its Battery-as-a-Service (BAAS) business model [3][4]. - A new electric vehicle will be launched in collaboration with GAC Group and CATL's battery swapping service brand, EVOGO, exclusively on JD.com, coinciding with the major online shopping festival "Double Eleven" [5][6]. - GAC Group is the first automaker to fully cooperate with CATL, planning to introduce battery swapping standards in multiple models, including the AION UT, which features a 54 kWh battery and a range of 500 kilometers [6][12]. Group 2: Business Model Transformation - The collaboration aims to transform CATL's one-time battery sales into a sustainable cash flow business through battery leasing and swapping services [9][10]. - By bundling vehicle sales with battery subscription services on e-commerce platforms, CATL can secure high-repurchase rate businesses in battery leasing and swapping [10][13]. - The choice of JD.com as the exclusive sales channel is strategic, leveraging its large user base and efficient logistics to test market acceptance of the "car-battery separation" model [10][11]. Group 3: Market Impact and Future Prospects - If the battery swapping package model receives positive market feedback through e-commerce channels, it could open a new direct-to-consumer business path for battery manufacturers [13]. - This shift may also reshape the long-standing profit distribution dynamics between automakers and battery suppliers [14]. - As of August 2025, CATL's battery swapping network has established 512 operational stations across 34 cities, indicating a growing regional network effect [12].