Core Insights - The company is focusing on its product segmentation, with approximately 45% of revenue coming from traditional Ejiao blocks and nearly 35% from compound Ejiao syrup in 2024 [1] - The brand Royal Weichang 1619 aims to strengthen its position in the men's health sector, emphasizing a vision of upgrading the Northeast industry and focusing on key strategies for brand and product development in 2025 [1] - The company is committed to ensuring a stable supply of donkey hides, which are crucial for its production, while maintaining a balance between domestic and international sourcing [1] Financial Performance - In the first quarter, the company reported good terminal sales performance and reassessed its strategic credit support based on the scale of cooperation with strategic clients [2] - The accounts receivable increased compared to the beginning of the year, but the management indicated that the sales collection and accounts receivable levels remain reasonable and controllable [2] - The company plans to maintain its established credit management strategy to ensure a healthy level of accounts receivable [2] Strategic Initiatives - The company is enhancing its brand strategy for the "Peach Blossom Princess" line, focusing on revitalizing the brand and establishing its position in the beauty and health market [1] - The management is increasing the procurement of strategic materials such as donkey hides and traditional Chinese medicinal herbs, which has led to higher capital expenditures [2] - The company expects to see an increase in cash flow from operations as bank acceptance bills mature and collections improve [2]